WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 115 · 9 months ago

#115 Tosh McKenzie - PCB Icy Paradise - BrianVee WhyWeWork

ABOUT THIS EPISODE

Tosh McKenzie is a beach vending business owner who sells ice cream up and down the coast of Panama City Beach, Florida. The sun is hot, his product is cold, and Tosh has a warm heart to serve his customers faithfully throughout the season.

Facebook
https://www.facebook.com/tosh.mckenzie

PCB Icy Paradise
https://www.facebook.com/getyourfeetwet77

...welcome to why we work with your host,Brian V. As he speaks to people like you from all over the world as wetogether dive deeper into our motivations, struggles, joys, seeminglymissteps, hopes, warnings and advice which will be an encouragement to usall to get up, get going and keep on working. Working is tough, but workingis good. Now, here's your host to why we work. Brian V. I'm Brian V. And thisis why we work today of the great pleasure of speaking with ToshMackenzie. Tosh is a beach vending business owner on the beaches ofFlorida. Today, I want to find out some of this top selling ice creams. And ifsome personality traits lean more towards different flavors, join me inthis delicious conversation with Tosh Mackenzie. I'm Brian V. And this is whywe work today. Have the great pleasure speaking with Tosh Mackenzie. Good day.Fine, sir. Good evening. How are you? I'm doingwonderfully well, Tosh, Thank you for coming on here. Thank you for your time.I mean, I know your gracious we know one another anyway, but I know yourgracious because I made a mistake thinking Today was the day, and itwasn't today. It was tomorrow, but you were willing to come on anyway. So I Ireally appreciate you coming on here. Tosh, will you tell us the industrythat you're in and what you're up to nowadays in terms of work? Well, I'lltell you, at this point here, Yeah, we're definitely winging it, Brian. And,uh, look, you know, it's really my pleasure. And I think what you do isfantastic. You got a beautiful family. I see your posts on Facebook andeverything. And, uh, it's such a pleasure to know somebody. I think thatit's as wonderful as you. Um, the industry specific. Basically, it's whenyou live in a beach town of beach Town, is it's a different lifestyle becauseeverything is focused around tourism and the people that want to come downand enjoy where you live. Like you live here, you make a living. But the peoplethat come here, they only come here to visit, you know, So they're going tobehave different than they do in their hometown and everything. Maybe somewill cut loose. Maybe, you know, whatever they want to do, right. ButThe tourism industry here is very large. It's a lot of fun and it's fantastic.And a lot of people, if you do something well for them, they reallyappreciate it. And and really, the best thing about it is if you get to meetall the wonderful people that come here to enjoy, actually where you live, So you have your own vending business,which primarily is ice cream, and I'd like to get into that a little bit in amoment or in a little bit. But, Tosh, what would have been? And we both comefrom lower sackful, you might say Millwood, Nova Scotia, Canada. But attimes I would like to know what was your very first job, maybe as a preteendoing something to make a dollar, maybe something official when you were 13. 14.But what was your very first job and very first job? Oh, well, I was 11. Uh,well, of course. You know, my father always kept me working around the house,you know, shoveling the snow, clearing the side while clearing the decks. Ofcourse. And we've all experienced that growing up, but no, at 11, um, therewas a gentleman. He was down by Tucker Road on Beaver Bank, and he used to cutwood, and he would supply cords of wood for people that want to use their woodburning stoves, furnaces in the wintertime and everything. And he usedto deliver us our wood. So I asked him. I said, Geez, do you have Do you needsome help if you need some help doing something in that and, uh, me and mycousin was up visiting at the time, we had some family and everything. And nowhe took us down for 23 days. And that's all we did all day was stack the wood.That's all we did. And that was at 11. And when we got paid, we were veryhappy kids, because we could buy all the candy bars, all the bubble gum andcomic books that you know, and in hockey cards and anything that youwanted. What what middle school did you go to? I went to Harold T. Barrett. Ilived out there even further out. Ah, what was the William Nelson Road, whichwas named after my aunt? I believe, um, and also excellent. Uh, there wasanother one, was it Tucker did? Tucker Lake was a Tucker Road that is out now.All houses is the wood.

Is that place gone? You know, I have not been home in over20 years. It's been a long time. It's been a very long time, more than halfmy life. And of course, they still have family up there. And they justdescribed that Lower Sackville and the Beaver Bank area is extremely welldeveloped. And it's not the humble back in the woods, really rural area fromHalifax that, you know, we grew up in that it's, you know, it's very welldeveloped and talk a road. My understanding is that you know, it didit used to end in a called sack. Of course we turn around, but it's it'sway more developed at this time here. How long did you work for them stackingwood from the age of 11? Oh, it was only just a few days And that, uh, youknow, people were we grew up with, you know, they're very humble andeverything, and so it's not like he was enterprising, but I think you know, hejust appreciates, you know, a kid especially somebody that was our ageand everything that wants to enter the real world and working is absolutelypart of the real world. And you must do it and even me myself. Uh, you know, ifa kid was to approach me, especially an entrepreneur, somebody you know, Isupport that I I think that's fantastic. And I think everybody should do that.Was this you wanting to get the candy wanting? This was your own motivationto make money? Or was it your dad saying, You know, this is a goodopportunity for you to start spreading your wings? What was that initialmotivation? Well, that's a good That's a good question. It was my initialmotivation. Actually, you know, it's a I wouldn't even I call it instinctivewhere, you know, you just got to get out there And you know, if you wantsomething, you have to go earn it, and you have to do it the way thateverybody else does. And, you know, it wasn't necessarily advice or somethinglike that. Yeah, it was absolutely personal where it's like, you know what?I just want to be independent and, you know, I just have an entrepreneurialspirit where I go out and I do it on my own as you got older and into highschool. Was there any jobs that you did in particular that maybe were longlasting or had an impact on you? Well, I'll tell you, I, uh, in highschool during the season off, um, I used to do landscaping, and funny, areally great friend of mine. Excellent. Excellent person. You know, I just Ieven sent him a message on Facebook and everything. I've seen some of hispictures as named Scott McGrath and I ended up putting in a word for him, andhe ended up getting the job that summer. Uh, you know, maybe you could ask himsometimes you ever get them on the podcast? What happened? But I won't getin the back more than welcome. I went to school. I used to hang out withScott as well. Yeah, yeah. And great sense of humor. Jeezy. Every funny he'sreally He's really, really fun. Good, good. Great person. Um, so the yearafter, no, I just got into landscaping and, uh, you know, so that was duringthe off season, but I gotta be honest. I tried to find work, in fact, fill,you know, going in and filling out applications. And no, there was reallyThere was no success with that. So it was It was seasonal with me. So as youwere in high school, what were you thinking? And I and I asked thisquestion, but I caveat it with I was an idiot. I am an idiot. I didn't have adirect plan. I didn't know what I was doing. But I have met some people whohad a clear idea of what they wanted to do. They knew that they wanted to go onto college. They knew that they want to start this business where they wantedto try this. What were you thinking? As you start to get into closer to yourtwenties. And what were you thinking about your future at that time? Yeah, well, um, of course, I I believein education. I think education is very important. And, um, I believe thatschooling and continue where your schooling and doing well in school isit's an all around huge benefit to help you in your thought process. Help youunderstand people and help you understand and know the world aroundyou, so you know how it works. So education was always important to me,and I took that opportunity and move forward with that. But in the meantime,I always felt that, you know, being independent and having anentrepreneurial spirit. It's just it's...

...not just an instinct, it's ingrained.It's ingrained being independent and earning on my own, you know, doing itmyself. I that's just my drive. What you mentioned. You move forward forwardwith education. What did you pursue or what were you thinking you wanted to do? Well, I went into hospitality, which isthe hotel and restaurant industry. Um, and I work that as a teenager. And whatdid you do in particular? What do I when I got into Took a course on it,But I also moved out west. I got into housekeeping and laundry services andall sorts of things. What did you get into with with tourism and hospitality?Oh, boy, I'll tell you right now, the housekeeping department, that is that'sa busy department right there. There's a lot of responsibility right there,and and there's a lot of hard work and it's It's a repetition routine andeverything, and I think people that do that professionally as a living, Ithink they're actually really special people, and I think they really shouldbe appreciated because there's a lot of people out there that, um they can'thandle that kind of structure and routine in a job and doing what they do.I think they are extremely important. For example, it's kind of like being adishwasher and which I've done before, and it's My attitude is as well. Youcan treat me as bad as what you want, but the reality of it is is that youcan't serve your food if you don't have clean dishes. So you're out, you're outof it. Don't matter what you are, a server, you're the cook. It doesn'tmatter. You don't have clean dishes, you're out. You're out of business,right? So the hospitality was the hotel industry hotel industry did bartendingand serving in a place called the Party Dance Club in Lower Sackville and downto your ball, which those names are a definite blast from the past and thenof course, went into hotel and that was a family oriented thing. So as you were stepping out of that andknowing that even now you're in the tourism industry, were you thinkingthis is somewhere you want to stay even with the entrepreneurial spirit thatyou have? What were you thinking about? Your next step? Ah, to definitely be involved withpeople mhm to meeting new people and new personalities that are They havecompletely different dynamics about them and just that whole social thing.And carrying on what is all the time I find, you know, a fun kind of banter.You get to experience people's sense of humor in the situation. You know howtheir, uh, feeling and thinking at the time and and just engaging with peopleitself all the time is definitely something I love to do. And tourismwill facilitate that. Because people come from all over the place and allover the world. And that's a fabulous opportunity, and at most times ofprivilege just to meet these new, fabulous people all the time. How didyou make this step from Canada to the United States? And I'm not sure if itwas always Florida. But how did you make that transition? What was whatbrought you down south? Well, um, where I was working at thegentleman who owned the bar was actually a friend of my parents. DannyDaou, Danny and Pauline. Do they own coaches? Sports pub and the party danceclub down to, um, all and God bless them. They are absolutely two of themost hardest working people I've ever met in my entire life. They weretotally dedicated to their business, and they're earning their living. Uh,they never took a day off, and so they actually went on vacation, which was areal surprise to everybody, because they are there every day. Danny evenused to sleep in the place because he would have to wake up to work it. Sothey came to Daytona on vacation. They come back with a brochure about a hotelfor sale, and he wanted to talk to my father and my mother about possibly, uh,investigated or being partners. Well, my parents took a look at it, and aftera conversation and a few weeks going by, um, it didn't really happen with Dannyand Pauline, But my parents really took it serious. They completely took itserious. They liquidated well, the home...

...of the everything furnishings. Look, if they were going, they weregoing What? Eggs? That's exactly how it that's That's a huge step of faith orsomething, right? Like that takes some gumption. Well, I'll tell you, my father, he'she's a very He's a very intelligent, business savvy man, even though he's myfather. Um, you know, just talking to him and you know, not not beinginvolved in, you know, talking to your dad. But you know who he is as a personand everything. I mean, I just I love him. I love him so much and he's such apleasure. Enjoy. I can always bounce something off him. And whatever he says,I really, really take to heart. Well, actually, it's the two of them. I wasgonna say Mom too. And mom too. Oh, yes. Now those two they can take on theworld together, those two right there, God bless them. And they are old school.They've been together almost 40 years, and they have taken on the world, andthey've done such a great job and them doing that was a blessing for me to, uh,further into hospitality by them purchasing a hotel in Daytona Beach.And then, of course, being, you know, in Florida, which is tourism mecca. Soyou had the you had the job. I don't know if you had an interview for it,but how was it your that that big step? That that first step to get down toFlorida? And this is a change of scenery, and I have experienced I wentto Korea. Some people move to different coasts in their country. You and I weretalking about this different cultural shocks, those sorts of things prior torecording. And how was that for you stepping into something completelydifferent while similar in being in the hotel industry and in tourism industry?How was that for you? The difference that going down there presented. Oh, it was Everything is everything isdone different. Everything's done different, I would say. When I firstarrived, the only thing that I could recognize from home was they haveBurger King and McDonald's, right? But you know what Burger King doesn't havedown here? They don't have the poutine, which I'm blown away. I'm like, whydidn't you ever put poutine on the menu? That is so good. Right? So, um, youknow, the It's really it's a different part of the world. It really is thevegetation, uh, the animals, the wall life. It's all different. It'scompletely different. And I got to say it took me about, of course, in theenvironment itself, because it's very hot here. It's very hot. It's veryhuman, and it's sunny all the time. So it took me about, uh, my body. Personally, it took about 4 to5 years to even adjust to the climate. And I would say at the same time toreally start to figure out, um, some of the great, um, things about how people live down hereand get to experience them and get involved, right? I found that getting involved.No matter if it's, you know, different churches, different religions, um,different sports, uh, different hobbies, you know, just just just get involvedin the community. If somebody you know comes and says, you know, Hey, I likedoing this and you've never experienced that before where we grew up ineverything you know, you go do it because then you're not just learnabout that person there and a part of them, Um, everybody else that goes,there is also a part of it. So you really start to understand yourcommunity and and being evolved in a community is the way to reallyunderstand where you're at. And it's just it's completely, um, newexperience, like being reborn. So as you were reborn going to Florida andmany people dream of it, and as people retire from Canada just would love theability to go six months. They don't want to lose their insurance of theyear, but you get to live there. So what were you doing initially and whatare some of the steps that lead you to what you're doing today? Well, initially, of course, basically,you could you just You spoke about, you know, did I have to go through theinterview to get the job? But no, because it was complete nepotism, right?I own it. I own it, right. It was basically it was it was inherited,given kind of thing. But trust me when you're working 80 hours aweek at a hotel. And of course, we also...

...lived on site. So you eat and youbreathe. The hotel business called being a hotelier and it really had itsups and downs. And it's a difficult. It really, really is a difficult challenge.Um, so with that aside, you know Florida is it? It's always a challenge. It's always achallenge. It really is. It's not. People come here to vacation and theyleave and that's it. You know, living here, it's it's a total different worldand experience. So for what were you doing initially you were working 80hours a week. You were. What specifically were you doing? And howdid you seemingly I'm not sure myself is. How did you get out of that? Orwhat happened for you to get out and into having a vending business of yourown? Now, well, I'll tell you, I didn't want to get into it, But actually, Ijust remembered that Halifax had an experience in itself. Is this part ofthe world you experience what is called hurricanes and Florida Hurricanes? Yes, and theyare People might want to say, Hey, I'd love to experience it. I would you know,people down here that haven't just moved here, they've never experiencedone. They throw their hurricane parties and they're all excited about it. Butthese are dangerous, life threatening and life changing, Um, phenomenonsweather phenomenons that just happen annually. And they're not fun rightthere. Absolutely not fun. So in 2000 and four, Florida had four hurricaneshit the state and the first one which we ever experienced, completely rippedthe entire roof off of the hotel three layers. Some people, if they listen tothis, they'll know three layers of commercial bitumen roofing rolled uplike a piece of tin fall and 50 across the parking lot and lands on theproperty next door. So that completely wiped out the business. Because thebuilding is now destroyed, which two weeks after there was another hurricanethat came in, it was just a big rainstorm, and so it ended up drenchingeverything. So at that point there our little condo and everything in thehotel, the complete roof was collapsed. All of our belongings were completelydestroyed. You have no power. You have no water. It's I mean, you're you gottafend for your own right. So to us, that's what ended up changing initiallyeverything and put my life and actually our family's life on a different coursethat particular year. So moving up to what I've do now, I've always had theindependent entrepreneurial spirit. I've had my failures and I've had myfailures. Failure is a part of it. It's the best learning experience you couldever go through is to fail because those lessons you learn will make yousucceed. And so, after going through these natural kind of disasters andyou've got to make changes in life, you have big disruptions. You have yourfamily going on. It's like you know, everything is destroyed. You got tokeep moving on and keep building. And that's what pretty much got me to thepoint here because you need to be resilient, You need to be strong, youneed to be resilient and you have to persevere. And it's not like it's, uh,you know, you have people or certain things. It's just the natural mothernature that creates these disruptions that you need to accept and need towork through in 2000 and four, when you experience this knowing that youlearned from the process. But during that time did you want to kind of putyour tail between your legs and go back home to Nova Scotia. Was that part ofyour thinking process? This is too much. I can't handle this. What were youthinking? No, no, I am. I was never backing down. I was never given up. Ofcourse, I have thought I have thought about moving to a more safer part ofthe country. But, you know, I have to say my my heart is here, and I thinkwhat I have to offer is best here. So you know as much. It wasn't. It wasnever discouraging. It just it created.

It's just an option that you need toovercome. So what? What got you into the vending business then? Because it'scompletely different. While similar, it's completely different. And this iswhat you're doing full time. So how did that first come about? Well, I'll tell you, I was a chemistrymajor at U and F and I moved to Jacksonville to pursue the degree. Andwhat was this all about? This is completely different from tourism. Whatwere you thinking? Absolutely Well, I'll tell you, we ended up moving. Youhad what was called the real estate collapse, of course, which Canadaitself, and actually the whole world felt that one right? And we were Wasthis 2000 and 82 1008 or before 2000 and 7, 2000 and eight, The real estatecollapse happened here in the United States. And of course, you know, theripples in the pond, you know, one over time. And so we were living in DaytonaBeach at the time, and my folks, they retired. They stole their property andeverything, and they ended up visiting this place called Destin, and theyinvited us up for Thanksgiving. So I came to the area. I've never been inthe Panhandle of Florida ever. And from the first day I got here, I love theplace it is. It is a whole different world in itself. And the people, theyare just amazing the people and culture. It I was like, You know what? This iswhere I want to be. So we ended up making a move up here, and, uh, thingswere really tough in the country at the time. And I said, You know, I said, I'mgoing to go. Of course, you get educated in something else becausetourism, it's, you know, everybody was feeling the hurt. Tourism was not verygood. There was an enormous amount of layoffs, unemployment, traveling downhere from other people. It just wasn't happening. So I decided it was just toounstable because of hurricanes and because of the economic issues, youknow, tourism is, um, finicky. You can call it something small can happen, andit just affects It disrupts excellent word. So ended up moving here. And so Isaid, you know, I'm going to go back to college. This is and I'm thinking, isthis is this is good on you because you're talking 10, 30 all 13 years agoor something. And you're in your thirties, right? So that's good on youto whatever wherever it led you is, you weren't afraid to go back to school orto try something different to pivot. So that's good on you for doing that. Andit could be an encouragement to other people listening that even if you'renot sure or whatever may have happened in your twenties or your teens, it'snot too late. And I know people know of other people who are older, 40 50 60. Ihope there's hope for us because I'm 40 now and wondering about future as well.But I think it should be noted that you and your thirties decided, Hey, I'mgoing to do something different. Well, I'll tell you, I think yourpodcast podcast is absolutely fantastic, you know? And that's just an exampleWhere, um, you know, I noticed a lot of young people. They, you know, they willbe in college and they will go with a nursing degree. They will go into somesort of field, but one of their main motivations is just money. Where to mepersonally, you know, you need to really find what you really love andenjoy doing it. It's like your passion in life. There's a lot of people thatjust go to work and they're miserable what they do. They're just not happy.And I mean, that affects your entire life. So I mean, at that age there, Imean, it is always a challenge. But of course, I say to myself that I knowthere's something else out there that I would really enjoy doing really enjoybeing a part of, and, you know, I'll be happy and can move on and chemistry wasone of them. I just think it's just absolutely fantastic Science. It reallyis. Absolutely. Love it. What are you hoping to get out of that degree? Oh, that particular degree there, um,would definitely help. Just kind of have my own lab right where youunderstand the science and you can practice the science. But, you know,there's a lot of avenues to that, because chemistry is a real everythingsurrounding you is made of atoms and understanding that science and howeverything works, you can help out and be a part of a lot of industries. Um, II mean, really, you can pretty much go anywhere because if you understand thebasics like that, you know, you can...

...speak people's language very easy inwhat they do, right? So, you know, a lot of people they might notparticularly like that science, but to me, No, I found my passion right there.I really, really did. So how did that lead you into ice cream? Uh, well, soI'm at you and F in Jacksonville and university is very expensive. It's very,very expensive. And I gotta be honest, being a student, you are not only thelowest rung on the ladder. You are lower than the unemployed. Okay, nobodyappreciates and respects you going to school and getting an education. It'san extremely, um, tasking process, right being a student and, you know,living in that particular life. It's It's very difficult and challenging.There's no doubt about it. Along with just happening, to focus on your schoolwork, which is a lot of work in itself. You need to be able to take care ofeverything else small. So so at the end of it, I could not afford to completethe degree. It's a very expensive degrees. I even contacted the EducationDepartment in the government and explain to them that you know thesestem degrees. They need to be in a different category rather than youryour arts degrees. Right, because you have a lab associated with it thatanyway, So the lab in itself, that tax on Oh my goodness, that is an extraanywhere from 700 to $1000 right on the course. Were you getting or did youchange your citizenship status? Or were you getting international fees as well?Oh, no, no, no. That's That's a story in itself right there. Holy. That is aprocess in itself right there, Brian. I'll look, I'll tell you, I can reallyget into that. That's that's really interesting there. But to get into thevending is at the end of it. I said, you know, I said to me, I said, I'mmoving back home. I'm going to move back to Panama City Beach. And so I did.And of course, you've got to find work right away. Jesus found work in lessthan 24 hours after I got here. And your parents are retired at this time.Oh, yes, they're retired, and they torn North America kind of thing. And so I had the idea. I even thought about ityears before I said, Geez, I said, Why don't they have ice cream on the beach,which actually legally correct? They're called frozen desserts and confections.Okay, so I was looking into it and I said, Gee,I said, you know, that would really, really, really go over well here. Andso I did it exactly what I did. Were you thinking knowing us from NovaScotia? And I don't know how far reaches but Dickie Dee? Yes. The the Dickey di bike with thebells on the on the handlebars. And the what is the three wheels? Two on thefront. One of the back? Yeah. Big refrigerator. Big cooler. Yeah. Yeah.They had a big cooler on that bike and everything. I remember them. Yeah, Whata blast from your from your first initial idea. How long did it take youto start walking the beach or whatever your first source of business was? Ourincome was to get that going. Um well, um, it took me about a year tofigure it out, basically, you know, of course I overthink things, but, youknow, I just had the science background, so I'm trying to figure out how I canmake it work. And it took me about a year to find the equipment. And so Iended up finding the pieces that I needed to say, You know what? I thinkthis is gonna work. This is going to be the best solution, because, um, here'san example. In Daytona Beach, you have extremely hard packed sand like peopledrive on the beach. You can drive your car on the beach Now. Here in thePanhandle on the Gulf Coast. It's not like that at all. It's It's what'swhat's called sugar sand. And it's snow white. It never sticks to you is veryfine. And you can get stuck in it. You know, if you were in something heavy.Uh, no problem. You know, in just a couple of seconds, you can just sink inthe sand. So that in itself was a...

...challenge to not ideal to be draggingalong a £250 refrigerator on wheels. Pretty much that's exactly it. That'sexactly it. So, you know, you need to find something like, like I said, to,uh, to handle the terrain. Basically. So So it took about a year. You know,investigating equipment looking at was what was for sale and it actually tookme. I probably didn't find the site till about seven months later. Thatactually had the equipment that I used today, and it's actually it'smanufactured in Brazil. So how long have you been doing it? So is this from2010 or so? Up until now, or seven years? Seven. This year will be sevenyears, seven years on the beach Yeah. Yeah. We, uh I opened. Um, July 4th, 2000 and 15. That was the first day. Sofrom 2015 onward, has it been consistent? Have you been able tomaintain it as your sole source of income, or has it been up and downwhere you or even I mean, it seems like a seasonal thing. So maybe, you know,in the wintertime that slows down a bit where you might have to do other jobs.Is that the case, or are you able to solely rely on the ice cream business? Um, well, I It all depends on what you want to do.You do have the option to, um, work your season and do what you want in theoff season. But personally, I don't recommend not working in the off season.Um, not working is an extremely unhealthyhabit and pattern in life personally, And I think if everybody is working andthey get their mind occupied, uh, it's a healthier, healthier life. Right? Soyou're able, you continue working. And do you continue with your vending, ordo you do something else? Do something else on the side. What? We describe itdown here for people like us is we put a Band Aid on the bleed, right, Becauseyou only have your season. So and then you have your off time, and you don'twant that, um, draining away at the business earnings and everythingbecause that's what happens, you know, in the off season, Uh, so that's whatwe call we put a Band Aid on the bleed, but personally, myself, Um, yeah. No,no, I definitely do. Just just gig works. I know how that works. You know,You just do. Your gig works. You maybe go job to job to job or whatever it is.I prefer blue collar work. What type of stuff? What what what type of stuff doyou tend to do? I think this is great part of the conversation of, and I findthat a lot with speaking with people who are following their passions anddoing things that they love, like doing a podcast. I met lots of people, butthey have other jobs. I met a guy. He works in a paint shop. He's a prettyfamous rapper, and in the daytime he's selling paint right? And so what is itsome of the jobs you tended over the last 67 years have you been leaningtowards? And how long is your off season off season here? Um, we opened up March1st, which will be this Monday, and that's at the store to March break. Andthen we have to be off the beach by November 1st, which at this point here,I'm actually, I talked to quite a few business owners in the area to attemptto approach the city and the county to extend our season by another 30 days. Ithink it's very important because October is absolutely, I think,personally, the best month here in Panama City Beach. The weather and thewater is the best it can be all year round. But you know the weather doesn'tdrop off the cliff at the end of October. It's beautiful into Novemberalso. And then, of course, you have. What is the automobile enthusiastenthusiast event? You have Thanksgiving, but then, of course, you have yourweekends where, you know, people own, uh, their condos down here, whichhere's an interesting point when you bring up hospitality, their structurehere in Panama City Beach, it's completely different. Uh, there.There's now big hotel change that litter the beach like Marriott HiltonHamptons. Uh, there's none of them there, all condo buildings, and they'reall privately owned. So when you come to Panama City Beach, you're actuallyrenting a private owners condo. That's how it works here. So that way you haveyour owners and then you have them that rent them in the summertime. So thatkeeps the flow of people coming in, especially the kids and the familiesall year round. And I found that really...

...interesting here. How that's how theystructure the beach here, the season where it's not. It's not corporatecorporate is here, but there are small percentage. It's all privately owned,and it's very, very successful. It's a very successful business model. What'sthe reasoning for them wanting to stop November 1st? Uh, you know what? I know I never askedthat question. It is a good question. It really is. And I'm on the hunt forthe answer because I spent somebody who said they would rather have Novemberthan March because march is cool here. You know, we're not a massive tropicalclimate here all year around. We experience. Um, cold weather in thewintertime, we have her drops. Where? I mean, Nova Scotia was actually warmerthan us this year at one time or another, you know, we had cooler tempsto Nova Scotia, right? But, you know, in the off season, I prefer a bluecollar and, um, you know, I really found this great line of work justdoing installing granite countertops. Uh, you know, it was pretty goodbecause, you know, it's the people. It's not necessarily the job. It's thepeople that I work with. You know, I like to participate in a teamenvironment. I I think that's very important. That's that's the best. Thebest way for things to work is a team environment. And, uh, you know, forminga team and getting a job done. And especially after Hurricane Michael,that was just a big thing, because you were helping people get their life backto normal like they never had a home. Their kitchens gone to get a kitchencounter. They are. It's It's like a whole brand new life to them. You know,things. Things are getting pieced back together in that right, but that notlook, you know, operating heavy equipment. Just gig work, right? Youknow, you just kind of off and on, you know, but you get to meet a lot of youget to meet a lot of different people, and you get to meet a lot of peoplethat actually really, really good, really good at what they do. As amatter of fact, that's what I like about doing this. Finding people withthose skills and talents and doing what they do. It makes me appreciate themand just realize how many skills I don't have specifically about being inthe middle. But you're a great host. I mean, I'mhaving such a great time, and I I never knew what to expect. Um, you know, inthe beginning and that, you know, I thought about a couple of things, but,you know, I'm just robbing. Personally, I'm really, really amazing. I I thinkyour excellent absolutely excellent. Fantastic. I'll give you my address andyou can write my dear wife and let her know how good I am specifically aboutthe ice cream that you're doing. What is what is some satisfaction? You getout of it. But what are some difficulties that you have as well. Soto paint the picture for people that don't know you're physically or I mean,you could paint the picture what you do each day. What was the process that yougo through specifically in your vending business? Oh, well, of course. Um, youknow, you gotta wake up in the morning, right? What time? What time do you gotto get up on in the nice hot summer days in Florida? Well, my youngest isfive, and he goes to daycare, so he has to be there by 7. 30. So, of course youknow, you're up at six o'clock, right? But, you know, after that, you've gotto go in. And you gotta, of course, like any kind of, um, food vending andthat you've got to make sure that your stock is being rotated right. You gotto make sure your equipment is ready. Uh, you get your uniform ready, you getyour supplies. Which water is a very important thing here in Florida, right.You need your water, and you need your gatorade and you need your sun screen.And you know, you gotta do your what some people might know your account,right? You got to know what you got. What, You don't know how much you haveof it, right? And, you know, you just basically for me, I'm just preparingthe card and preparing myself, right? And then one of the things is I used tofloat my equipment to the beach. I got a trailer in that, you know, when Inever live, I live across the street from the beach. Now, Uh, God bless methere. Um, I was gonna say, Tosh, you live in a rough life. It has itsdifficulties, but a lot of people like, okay, he lives across across the streetfrom the beach down in Florida. Gets to walk the beaches nine months of theyear. No, I'm telling you, you can think that, but I'm telling you, it'svery, very difficult. It's very hard, and it's very busy. It's busy, you know?You know, it's not. The thing is I'm not a permanent vacation. Er right. Youknow, I have to, um I have to do what I do for the people that come visit us inour community, right? And that in...

...itself, it's a lot of hard work. Butnow, after floating the equipment to the beach, what do you mean, floatingthe equipment? I would load it up on a trailer and, you know, I got the trailer on theback, and then I would drive it down and unloaded. But one of the things wasis that when you get to when you start at one end of the beach and you get tothe other end of the beach, what are you gonna walk all the way back to putthe card back on the trailer, right? So that I understand this. Are you in aday? Are you working? So you can explain this so I canunderstand? It is you're walking the beach once. Is there that much beach oryou're walking back and forth and stocking up. And how does that work?Well, I'll tell you, uh, starting off, I used to go down the beach one way,turn around and then come back on the sand all in one day. Uh, you know, assimple as it sounds I have to say is, you know, I've actually learned how todo things better every year. Mhm, right? Every year. So at this point here. Thelocation where I'm at everything I just walked. I don't have to drive anywhere.I walk, but I do anywhere from 10 to 12 miles a day. I walk so that that isphysically challenging, right? You know, I'm not. I'm not old, but I'm not younganymore either. But you know, when you ask, it's like, Well, hold on. What aresome of the good things? And then what are some of the It's not necessarilybad things, but, you know, the what challenges and what actually could be,You know, unpleasantries. Really? And look, when I ring that when I land onthe beach and I ring that bell, all them kids and the parents and thefamilies, they're just ready and waiting. And they're so happy. It reminds me ofEddie. Eddie Murphy. The ice cream man is coming. Yeah, that's it. That's itright there. And trust me, I've heard I've heard that before. That's right.Yeah, honestly, God heard that before. And so when you land there, there's notmuch for the kids on the beach here. That was one of the main things thatthat I recognized, is you can have your jet skis. You have your paddle boards.You have your pair sailing. You know, you have your dolphin tours with thatsand with that sand, Can they make a snow capped as sandcastle? They're ableto Okay, Yeah, I'm just wondering if it's that not sticky that they couldn't.But with some water, they can. Oh, yeah. No, no, I'll tell you. I'll tell youabout a great seasonal thing that happens here at a local beach club. Butso I said to my son, Jesus, I said, Well, you know, there really isn't muchfor the kids to do. You can't strap a kid in a Paris sale. I mean, you put akid on a jet ski or banana boat, but there might be terrified for their life,right? They never really never been a so that's exactly it. That's exactly it,Brian. So you know, when they get there SpongeBob face so they get theirSpiderman or, you know, they get their rainbow pop or they get their, uh,chocolate chip cookie sandwich. I mean, they are the happiest people in theworld. They are so happy. They're just so happy. Did you learn these flavorsby trial and error. What? Sell what sold what didn't sell. And this is howyou picked your whatever is on your menu or whatever is on your list. I did.Yeah. It was trial and error. And there was, um I'm not sure some people mightknow it, but I had one particular item. Um, I had 10 items, but like a menuwith 10 different servings that you can get or 10 different items you can get.And one of them that I started out with was the It was called Strawberryshortcake. And I mean, this is you know what? Thenuts Is that the nuts on it? No, no, it doesn't have the nuts. It's It's almostlike a crumble if you have ever apple pie. Delicious, aren't they? I taughther fantastic. Very cool. Yeah, I ate them all the time. Yeah, I mean, Brian,it's cheesecake on a stick. It's bumpy. When I said nuts, I meant Bumpy, right?It's not. It's not a swampy, bumpy, crumbly, crumbly and you know what? It was the mostexpensive item to purchase, and the way I structure it is is that I just have aflat price. Like like now. It's like for four bucks, you can pick outwhatever you want between the 10 items. Right. So it was the worst seller. Thestrawberry shortcake was the worst...

...seller. They don't get it. I know,right? I know, I know. So I said, Well, look, I I gotta figure I gotta pick adifferent item. I got to get something else different on there, right? And, uh,through actually the past few years, my whole, which is good humor and Popsicle.They've actually stopped making some items that were just the greatEverybody loves him. And I was confused. It's like all of a sudden you stoppedproduction. You stop making this particular item. I'm like, you know why?It absolutely makes no sense to me. But, you know, I guess these guys, theydon't come to the beach and get something off me. They don't come tothe beach where we're at all the time, right? There must be in an office ontheir just making some kind of a dummy corporate call before you get in Tothrow that out there before you get into the advantages. I know there'salways people making sub decisions will never understand before you get intothe advantages or disadvantages of your likes and dislikes. Is there twoquestions about ice cream? Is there one that is your your best seller? Whichone is that? And also, do you find that there's some personal characteristicsof people that kind of lean towards certain ice cream, like that personwill eat this, this type of person? Is it that or is it people have a varietyof taste buds? Well, I'll tell you what. The biggestand best seller on the menu is. SpongeBob. You pull them out and it'sgot SpongeBob's face. And he has gumball eyes, and SpongeBob is the bestseller. Now when you get into, there's one particular item, which is actuallyexclusive, where I negotiated with my wholesaler to keep them coming in justfor me, and I will purchase them. Don't don't stop selling them. Just get themfor me, which is called the King Cone, a k a Nutty Buddy, a k a. The drumstick.And it's the good humor. And who really loves them is like our parents. Ourparents love them because that is a classic. It's such a classic to them isthe drumstick. So I keep that particular item on there specificallyfor the parents and the grandparents because they gravitate towards thatitem. They love it, and actually, it's fantastic. I eat them myself. Uh, thesecond, the first best is SpongeBob. The second best is to King Kong. Uh,the chocolate chip cookie sandwich. I call it not sandwich sandwich. I don'tknow. Maybe it's a New Orleans Southern thing, but that's a great seller there.There are particular people that actually you can kind of look at themand say, Okay, look, I know what they're gonna buy and there are certainpeople that, like certain flavors that purchase certain items and everything,but when it comes to the kids there SpongeBob all the way, they are justSpongeBob fanatics. I don't know people not liking the strawberry shortcake,but my favorite, which is not on a stick of sorts from Nova Scotia, ismoon mist ice cream. And I think if you could get moon mist ice cream in apackage with at least the older people, that that would I think do well. Ithink kids would like that as Well, were you ever a fan of Moon Mist? Cameout of farmers. Farmers? Oh, my goodness. Now there is. Look, I knowthey got their good orange juice and they got their milk moon. Miss MoonMist Ice cream. Delicious. That's really bringing in the bell right now.And, uh, jeez, I'd really, really have to think back. You know, my, uh mymother was not a big, a sweet buyer, you know, we never had our, you know,Frosted Flakes. Um, you know, Cocoa Puffs or Pebbles Cereal, Right. Shebought corn flakes. You're like Willy Wonka and the Chocolate Factory, whosefather never allowed him to have chocolate so that he opened a chocolatefactory. Look, you know what? Maybe that is the hidden motivation rightthere. It must have been born from the childhood, but And you still have niceteeth. You still have? Not just like he did. Oh, my God. Well, there. Thank youvery much. And, well, that's a lot of work in itself. Um, but remember the,uh what what were the chocolate things called? Jo Jo pies. What? What werethey? Korea wagon wagon wheels. Oh, I remember the wagon wheels they hit themarshmallow. Are you Are you talking about the ice cream ones? Yes. Yes. No,no, no, not the ice cream ones. Brian, They had the white really sweet fillingin the middle. Marsh marshmallow filling. Now it wasn't the marshmallow.It was more like what you would have in a Twinkie. They're not called sloppyJoes. What were they called you in here?...

They call the moon pies. Joe Louis. JoeLouis. That's it. Yes, Joe Louis's. Yeah. I like the caramels. Joe Louis,The caramels. The 22 little caramels that came in the package is a spongewrapped in chocolate with the caramel on top. I love those things. Yeah, Iknow. They're so good. You can get the network rating Beaver Bank. Not BeaverBank, but just upper Sackville rate Ben's Bakery. You could get a handshake.Yeah. Yeah. There was another blast from the past there. Oh, my God. Thisis such this is really nostalgic. So what? What do you like? You like thesmiles, the pleasure that it brings. What is it you like? And what are someof the challenges that you have? Well, you know, I really like that the kidsare happy. It just has. It's all around benefits Number one. The kids are happy,right? And so that means if your kids are happy and you're on vacation on thebeach, that means you're going to be happy. Nobody wants an unhappy kid,right? You know, when you're on vacation, that just causes majorproblems. But another thing is it also gives the parents a break because youhave the kids in the water and what they do is they'll come in and they'llthey'll get what they want at the cart. And then they will go and they will sitin the shade and they'll sit under the tent and everything and my personalexperience as a parent and especially after my first born, I was a helicopterparent. I mean, my eyes would never, ever leave. Stop, Stop it! That's it.It's It's just constant, right? I mean, you're always focusing, so I mean, iteven gives them a break, right, because now you know the kids are safe. Theparents could take a quick breather and and also I mean, they're just having alot of fun with it. The pictures they got all the different dye colors allover their face. It's all over their hands. They're loving it, talking abouthow good it is. And if you've got a group of kids, they're all talkingabout what they got and this and that, you know, it's It's like a littlesocial event, right? You know, you're going to have the pictures on Instagram.You're going to have the pictures on Facebook. You're going to have thosememories and it's just pure happiness. But, you know, personally, on apersonal note, the most difficulty is the sun. Mm hmm. That's what createsfor me is the big problem. It's the sun. In what way? In the heat. I mean, itcould be obvious, but yeah, yeah, yeah. No, no. The sun here is, um it's veryhot. It's very strong. And when you're out in it all day, your body is alwaysconstantly working to just regulate itself. And then another thing Inoticed is that you know, you have to plaster yourself in sunscreen every day,all day and on a personal note, I don't think those chemicals are meant to beapplied to your skin every day, so you know it just for me. It's all aboutphysiology and the physical strain. Other than that, I absolutely love it.And quite frankly, I'll do it till the day I die with exercise. Is that isthat Is it hard on your body? Are you wearing shoes or is it just barefooted?Are you toughening and out? How does that work for you? And how hard is that?Well, I mean, you definitely got the bare feet, right? And I always say, Igot the softest feet in Bay County. Right? Because you're always basicallyit's like a natural pomace stone walking in the sand all the time, right?But, you know, I mean, here's an example is, uh you know, the attendantsin your whole ankle area and your toes and everything like that. You know,I've noticed a change physically that they've actually changed over the yearsto acclimated to the the physicality of the job and everything. And it wasalways a difficult thing for the first three years, you know, my body wasalways constantly trying to acclimated to the climate and the physical strainof doing it. But now I mean, it's it's absolutely, absolutely more. It's a loteasier now, right? You know, it's it's kind of funny. It's like evolution backto the process that you you do. So you were saying how you used to go up anddown. So what is it that you're doing now, is it? And then when do yourestock? How does that work? Oh, well, before I used to move extremely fast.This is like the first year and...

...everything. I used to move very, veryquickly up so I could turn around and come back in a decent amount of time.How long is the beach that you're at? What time do you start? Oh, um, youland on the beach at 10. 30. 10. 30 is the best time to land on the beach.What time do you finish? Uh, you finished between 6. 30 andseven o'clock. And so doing the two strips coming down one way, turningaround and coming on the beach the other way. Um, for the first couple ofyears that I was doing it that way there. But you know what ends uphappening? I don't know if some people might have experienced, but you havesuggestions from people, right? people want to be a part of whatyou're doing there. Obviously, they like it. They're very interested in it.And they keep suggestions. So it wasn't the first time I heard. Well, I thinkI'm moving too fast. So, uh, you know, at this point here, Sure. Lots ofpeople have suggestions. Okay. Oh, my God. The balloon tires. Why don't youhave the Van Halen song on? Why don't you have the ice cream song on? Whydon't you? You can get a motor on this thing. People laying down at the beachjust have nothing else to do but to give suggestions. Well, so I think youshould Yeah. So true, Brian. Absolutely. That's exactly how it happens. And soSo, you know, if I could just fast forward from year 1 to 2 to year seven,Um, now I found which is Basically it's like changing the route. I call it theroute, which is proper. Where you entered the beach in a specificlocation. Um, you do a specific part, and then you roll on through, but youreally take your time, which gives people more time to decide, right? Youknow, instead of going through the drive thru right. It's like walkinginto the restaurant and you're sitting down and you have time to look over themenu. You know, people that are on the beach, they're not in a hurry, which Iwas right, because I wanted to get everybody that I could done twice. Sonow, at this point, you know I don't do two strips on the sand. I only need todo one. However, you still need to come back to your starting point. You haveto give the kid time to recognize it. Go to Mom or Dad, Bug, Mom and Dadenough so that they finally say yes. Then the mom has to figure out money.Who's going to give it? Who's going to pay it? She has to get in. And if youare already gone, then she was like, Oh, look, he's gone. I can't do it. But ifhe said you're just going stroll, Mom, he's right, he's mom. We can still getit. I'll run to get him so you have to You have to figure that out, and thatis a big part of the process. If you're gone, they're like, uh, he'll come back.Right, Brian? You nailed it. You nailed it. That is that is absolutely 50% ofthe people, right? You know, there's the only other 50% they know that I'mthere, right? They know it and their their return people. But people thathaven't been here before, that is the process. And I'll tell you, I'll tellyou, who is the most successful at it is the daughter and the father, whichis the daughter getting the father. Uh huh. Daddy, please. Yeah, Daddy. Noproblem. Get the money from your mom. Yeah. Yeah, that's it. Right there. Oh,my God. Yeah, It's It's really, really funny at times to see the interactionright between the kids and the parents. And, uh, yeah, it's Yeah, it makes itall worth it. It really does. So now that you've you've kind of perfected it,I think you're probably still learning. But what is the skill that you had overthe last 567 years? You had to, which wasn't part of your work ethics or yourwork experience prior to this. What's a skill that you had to develop dealingwith the people dealing with the people And actually, it shouldn't be dealingwith the people socializing, socializing with the people becausethey're here on vacation. They're here with their kids. And here's just anexample is, um you know, you have say, say, there's a brother and sister. Uh,let's just put it out. Just say they're both twins and they never went to thestore before. And Bob Bubble Gummer. They never went there and got a bag ofchips like they haven't done a transaction before in their life, right?But now you have the ice cream man there on the beach and the parents givethem their money to go get an ice cream. Well, you need to make that the bestexperience it could ever be for them.

It has to be the best you can make it.It's It's to me. It's It's the most important transaction on the beach. Ishaving the kids come up and experiencing that that experience? Ithink that is the most important. So, um, making that the best it can be? Imean, before I got into doing this, I didn't know how to do that. So that'sjust an example of something that I had to learn and recognize and make it thebest it can be. You know, imagine those you send the parents. I don't know ifthis was a commercial show, but the parent given the kid. Okay, You've gotto get a loaf of bread, a gallon of milk and a stick of butter. The kidswalking down the street China, remember, get a loaf of bread, a gallon of milk,stick of butter, okay, and get in there and then giving, giving, giving themoney to you. And I can picture some kids like, here's the money and runningoff and not waiting for change because they're just so happy. But to to takethat moment and to allow them to recognize this is something in thishelps build confidence. This helps build the idea of everyday life. Yeah,and you really? Look, you know the experience yourself there are there arekids. They just give that they get there, get there SpongeBob or, you know,they're rainbow pop or whatever it is. And then they're booking, right? Theydon't They don't know anything about the change. So here's an example. Isthat, uh, just a point that you brought up before is it's, like, you know,recognizing something right and happening to, um, make a plan or, um,just taking care of the situation. Basically, where is, you know, there'scertain ages that come up and you just know that that might be an example ofwhat's going to happen. So after they do that, I say, Now, hold on there,Hold on there, young man or young lady or whatever it is, Now, don't goanywhere. I got to get to your change, right? So they don't do that whenthey're gone, and then you not even necessarily have to chase after them.But the parents are like, Well, where's my change and all this kind of stuff?So, you know, for me, it's I just see it coming a mile away, and you know,when you're doing the transaction, it's just like, Hold on there. Now I got toget you some change, so don't go anywhere, okay? And then they sit therepatiently and they're waiting and everything, and they're just waiting torip the thing at the rapper and, you know, go out of town, right and run upand, you know, and enjoy their ice cream and everything. So yeah, just asyou say, that's that's exactly what happens. A lot of the time, we just had a brief intermission. Youcan see that Tosh had to change clothing so we can advertise something.Actually, had a class had to do, and he was very gracious. And let me do that.Uh, yeah. You were saying that the food around there in Florida, You justhappen to be telling me this? Yeah, Yeah. No. Well, actually, I thinkyou're taking the time out to do your class and everything. Brian is, uh,just really, uh it's amazing, You know, you're just sodedicated. And obviously education is very important to you. And soabsolutely, you know, you can take many intermissions as you want. And you didleave your mic on, and it sounded really fun, really exciting, andeverybody would have wanted to be a part of it. I am quite sure that I kindof forgot. I was like, if I turn off the mic, then I might stop therecording, So I didn't I didn't do that. What? I wanted to ask you next week orbefore. Um, I I interrupted the show, which I think the conversation was andstill will go. Well, what's your favorite tool that you use as your onthe beach going about? I mean, you mentioned the sunscreen. I've seen apicture of you with a big hat, but there's maybe something that you justneed that's essential in the work that you do. I'll tell you, what's essentialis, um, the bell. Mm. Bell is my favorite tool. Um, what the bell does is it Letseverybody know that I'm there. There was a I read a story about you and didyou not have an instance? Instance where someone took your cart and thiswas a sentimental bell that you originally had. And did you ever getthat back? What happened there? Oh, well, uh, long story short. Yeah.No, I had my, uh, equipment rifle and the bell itself. It was, you know, thethe symbol of you know, this is what's here. You know, it's it's like a soundslike a song. It's something that you...

...know, if you hear it, you know what'scoming kind of thing. And the funny thing is, is I may be delusional, butyou know what it just It has its tone, and it it actually it ages likeanything else, right? The tone ages. But yeah, despite that negativeexperience and everything like that, the bell is very important. And it'sthe most essential. Um, some people would say, Well, why don't you have theice cream music playing or why don't you? You know this and that. It's like,Well, I say them now. I said, Well, would you want to listen to that allday? But I thought it was a great idea, and it's really simple and reallyeffective. But the bell is very important. That tone, the tone of thebell is what everybody, uh, knows now Is this something you hand held or isit connected to your cart and for people that don't know what? What doesyour I mentioned? £250 Only because I read it. What is your actual cartfridge look like? And how does that How do you maneuver with that? Well, what it is that you've got twowheels, rubber wheels on the back, or you can get them with hard rubber andthen you have a basically like a sharp in car wheel on the front. So what itwas meant to do is it's it's meant to ride on, um, payment, you know, solidland. But however, uh, as I mentioned before, you know, it took a while tofind the correct equipment. So it had the right axel with everything. And so,you know, I I just figured that it would work. But it's £185 empty. Andthen when you stock it, yeah, it's 200 I got one is called Old Yeller, whichwas in that particular article. And it's yellow. It is banana yellow. Andthen I got Big Blue and Big Blue was purchased because of what happened. Andbig blues even more heavier. Big blues like 2. 75 when it hits speech. Did youget Old Yeller back? I did. Okay. You did. I did get Old Yeller back withwith the bell with the bell. Thank goodness. Yeah,because it just it's brass, and it ages over time. And it's only something thatI would notice. Does it? If you ring that physically, or is it ring just bythe movement? It rings physically I have the I'm not. I guess you couldcall the call the emblem, you know, And it's tied to a cord, and it comesacross a handlebar and you pull it and the ambulance hits the bell. And that'swhat sends out the chime in the tone and the sound. How many ice creams areyou selling on a hot summer day in Florida? Well, you know, uh, look, I'lltell you right now is, um I get asked that all the time, and, uh, I I avoidthe question. Is it okay? And I knew it. Even asking is a tough question. Areyou looking at hundreds like 100? Well, the thing is, you know, I got allkinds of people that want to talk shop and everything, and I even met a couplethat even approached me after seeing what I was doing, and they attempted todo it, um, down a further stretch of the sand down the coast and, you know,they didn't allow it kind of thing. And so when it comes to talk and shop andall that kind of stuff, you know, numbers of Well, how much does it hold?How much Do you know? Whatever goes all this kind of stuff? Um, you know, Ijust prefer to keep that personal. Yeah, totally, totally understandable. Butit's it's enough to keep you wanting to do it and keep you going out for moreis thinking, Go ahead. The volume is in the motivation. Themotivation is what it does for people. That's that's what's most important.It's almost like a nurse. The nurse wants to get into the professionbecause they actually want to care for somebody and there really good at it.May you know they want to go to work and do that. And, you know, it'senjoyable to them kind of thing. So I mean, the motivation for me is what Ido in my community and who I do it for. Um although, oh, you know, if it didn't,you can't You can't live, um, under...

...your means kind of thing, right? Youknow, which has. And I mean, you can't do something that doesn't It doesn'tpay the bills kind of thing, right? You know? So, you know, I mean, if we wereto go that angle there, Well, no, no, no. It it does what it's supposed to do.But, you know, I earned it that way there. But that's not the motivation.That's that's all I'm trying to say, You know, it's it's not the motivationat all. You know what's most important is what it does. I think earlier we'regoing down that line of floating. What is it that you do by floating it up anddown along the ocean? I guess it is so that you don't have to carry it. Whatis it that you do there? Oh, floating was just, uh you know, it's It's aconstruction term where you would put the piece of equipment on a trailer.Okay, you know, so you don't have to carry it or whatever it is, you know,down to the destination where it has to go, right? But you know when you're onthe beach No, it's on the sand and and that's it. You have to, uh, you got tomove it now, thinking of you starting at 11,stacking wood, piling wood, doing some other sorts of jobs even when you wereyounger. But also switching careers a couple of times in getting where youare, where you said. You will do this until you can't do it anymore. Do youhave any advice for people who are getting into work, whether it's theirfirst job or switching careers? Um, well, if it's your first job, Um,here's an example. Is my oldest son is he's 16. Sorry, 17. And at the age of 15, I would say to him,Aiden, you got to get the job. You gotta go to work and I mean you as aparent yourself. You can understand this and all parents. This is that youneed to tell your Children. I mean, you could just just check off 1500 timesand then, you know, start doing the four lines with the line across, rightof, you know, before it sinks in kind of thing, right? And so he's, you know,he's doing great in school and he has a job at Publix now. I don't know ifthat's what he wants to do. What is Publix? What is Publix? Public is agrocery store. It's almost like so be okay. Okay. It's like getting a jobwith So bees. Yes. So, um, you know, that's good, though,because here in Korea, while we understand it culturally speaking, asyou and I were talking before, we start recording culturally, the differentvalues and where people put things is a lot. The majority of people in maybeAsian countries, but in Korea in particular, they parents don't wanttheir kids getting a job until they're finished school. So their first jobafter university is their first experience with getting out in the realworld, which is shocking to me. I understand it. It's not something I'mgoing to apply to my kids. I'm telling them now, especially with the podcast,why we work. You're going to experience getting a job because it's good for you.That's right. That's right. That's right. It's very, very healthy. And, uh,well, I mean, there you go. And I would love to visit Korea. I would love toexperience that, You know, I would even take it as a vacation. Oh, no,absolutely. I would definitely love to visit, and and so, you know, right.Having them experience the real world and everything, it's probably not whathe's going to do for the rest of his life, right. But, uh, you know, mypersonal experience is that you know, education and everything. They don't bescared to. Ah, make a change. You know, if something is not workingout, you know, you have to trudge through. You know, if you have a familyand kids and everything, it makes it more difficult, and it can put a strainand everything. But, I mean, if younger and you don't have those kind ofresponsibilities, Uh, absolutely, You know, roll throughand find out what you like to me. What's, uh my suggestion to my son willbe is just that you find something that you will be happy with when you wake upin the morning. You're going to be happy doing what you do. And then whenyou come home, you know you're not going to be unhappy because you have togo do something that you're unhappy doing. It's a vicious cycle kind ofthing. But, you know, just just don't...

...be scared. And, you know, the They saythe forties is the new thirties and everything like that. But, uh, you know,in your twenties and everything, you know, have some fun, you know, exploreyour options and all this kind of stuff, but you know what's most important isis, I think is you don't do it for the money. You do it because you want to doit. And and and that has a big wave effect on the people that you're goingto interact with in your life. If you're unhappy, they don't people whowant to be around unhappy people. You know, Tosh, we've been talkingabout your work for a little bit in the idea of the things that you've tried.Is there any mistakes that you made that you take with you? And you learnfrom that mistake or something that other people can learn from in terms of work? Oh, in terms of work, absolutely is, um,you be a team player. You know, there's some places that you know if you're ateam player, that's that's the environment, and you are, that's theenvironment. You want to be any kind of thing. But you can be with people thataren't team players or don't you know they don't want that, you know, it's apecking order kind of thing. You just you've got to just just feel out whereyou're at kind of thing, right? You know, So that's That's just basicallyhow I how I see that. Thank you for talking about the mistakes. And whatpeople should do is learn about teamwork. I think that is essential.Tosh. I agree. I agree, Brian. A teamwork is where it's at. Absolutely.You have a pretty good work ethic, especially starting at 11. And not manypeople started at 11 that I've spoken with people in 13, but 11 is pretty,pretty young. Do you have a moral beacon? What's guiding you and what'sleading you in the choices and in the work that you do Well, I mean, why we work? I think yourpodcast title is I mean, it says it all. Um, you know, it's life's not perfectfor me and, you know, everything has its ups and downs and all this kind ofstuff. But, you know, I always found that working and staying busy is justthe most healthy for me. You know, Uh, it really doesn't even have to do with,um you know what? What it brings afterwards, although, you know, myfamily, my Children or my guiding light and they're my motivation and all thiskind of stuff. But you know, if you're not on your own and you know all this kindof stuff anyway, working and staying busy to me is it's what I need tosurvive. It's the most healthiest choice that I can make for me. If I hadto make a decision for me, it's working and staying busy. Do you have what isn't like radiushealth? What do you have? A goal? Is your vending machine Do you have a name?A particular name for it? It's called PCB IC Paradise. What? What? I gave youthat name. And what is PCB mean? PCB is Panama City Beach. And of course what? What it is that I,um, provide is something icy, right? And to a lot of people, you're inparadise. PCB I see paradise. That's correct. Yeah. Do you have a goal? Doyou have an overarching goal for PCB? My overarching goal is to expand to franchise it out. No, just to expand.How What would that look like? Um, basically, it'll be that particularservice. Um, instead of doing three miles of beach, it will do six miles ofbeach and then we'll do nine miles of beach and then it will continue on. Andeverybody that comes to this particular area right here has that service fortheir family and their kids, especially the kids. You know, it's if youfranchised it, I would be the first applicant. I think it's ideal. I mean,I love the beach and I know you said the heat is tough and all of that, butit's one of those things where you know you can do your job and I appreciatethat. And then you can interact with people as well, and at the end of theday you can finish with it. And so if you franchise or at least are hiring,uh, show me where to get the application and I mean, I'll tell youright now. Actually, I think you would...

...be perfect. I think you would beperfect and you have a lot of fun with it, absolutely, especially being ateacher and everything. You have all those attributes that you know when youencounter the situation and the people, the families and everything like that,you would handle it 100%. Absolutely. I got a £275 card here if you want tocome up for a couple of months. Check it out. Absolutely. Okay. Be carefulwhat you say. I might be on the next next flight. Is there anything Toshthat people may not understand about you or your business? Whichever youchoose that if they understand this about you or your business, they wouldhave a better appreciation about what you're doing in your work. Um, a misunderstanding about it. Uh, it'sit's not easy. And and actually, it's not, uh, the word, Um, what's the word I'mlooking for? It's not fruitful. It's, uh, you know, people think that you earn agreat living, right, And, you know, I don't. I earn a good living, but Idon't earn a great living. People are under some kind of guys that, you know,it's this a gold mine kind of thing. But it's really not, you know it all into. You know why it is. I do what Ido. I don't do it. My motivation is not monetary. My motivation is what it doesfor everybody else, right? And you know so So that's amisunderstanding right there, you know, from people. And if they understandthat Well, you know, then they would probably say, you know Oh, okay. Youknow, I mean, I get that and maybe some people would be like, Oh, well, that'snot for me. And others might be like, Oh, well, that's fantastic. You know,I'd really like to be a part of that on another side of that, too, I couldthink, because I do this with things and I try to guess what people make orhow good of how lucrative. Maybe that's the word you're looking for. How, Luke?It's the word. Yes, it's not lucrative at all. Right? And then some people onthe beach might be like That guy is making a killing, and I'm not going tobuy ice cream from him because of it. But if they understood, it's not thatlucrative, and it isn't that easy. And then, by supporting your local people,always say local your local businesses and all the support your local guywalking on the beach selling ice cream because it's a little bit to you. Butit's a lot. It's a little bit to the person on the beach, but it's a lot. Itmeans a lot to you. uh, well, look, I'll tell you whatBrian is, uh, you know, if that's if that was a situation I really don'tcare about meaning. You know what person? What? The person thinks. Yeah. Yeah. I don't need pity oranything like that, and I can tell by people's suggestions and everything,and and once again, I don't go into, um, you know, the whole real businessaspect of it, the whole accounting. And I mean the administrative side of itand really, you know, everything internal about it, but, uh, you know, II don't need people's pity or anything like that. Uh, you know, as much as asdifficult as it is, I just I'm lucky I love what I do. Um, blessed. And by theway, I don't know how many people want your podcast, but keep that a secret.It's a good point, but that's that's right. Whether people have pity or not,it's It's not as lucrative as one might think, which I think, in turn, wouldgive people people they would. It would give people a better appreciation ofwhat you're doing because you're not doing it for the money. You're doing itfor the many enjoyments that it brings. Um, and it's hard work. So just likemany, many other jobs that are like that not lucrative. But you're usingthe skills the talent you learned developed you you've incorporated intoyour life over a lifetime. And this is a niche that you found that works foryou and that appreciation not pity, because you don't want pity. But youwant just appreciation and you don't you don't desire. I read someone, say,uh, something on the Internet. I don't know if Elon musk or something. Someonesaid maybe it wasn't him. But I lost all respect for you because ofsomething that you did. And he's like, Well, if I ever went to the Internet tofind the respect from people who I don't know, then to some paraphraseslike that would be useless to me to seek that. And it would be useless foryou, too, but to at least acknowledge that the job that you're providing is agood service, and you're doing it day...

...in and day out, and it takes hard work,and it takes dedication for you to get up right to to do this for your family. But yeah, well, I mean, that's not even just supporting a family. It's,um you know, if you were to experience it and everything it would. I mean, itjust has such a positive, joyful, great energy effect on you because it's beeninvolved with pure happiness. That's what it is. It's. And so all the thingsI mean, the questions you asked me about, the hardships and thedifficulties and all this kind of stuff, it's it makes it all worth it. Speaking ofhardships, absolutely 100% worth it. Is there any adversity that you have faced,whether in your professional life or personal life, that either affects youpositively or negatively, that you use to drive you or it may hinder you inyour work. But you also understand it. But you can use that adversity toencourage other people who are facing similar troubles. Okay, I did. You know,that's that's a really interesting topic to bring up because, um, you know,if I was to rewind the conversation before I brought up about living in abeach town, um, it's it's a whole different lifestyle, and it's a wholedifferent government, so my main adversity was my government.Mm. My local government was a major adversity to it. So, uh, you know, Iwent okay. Why is to the governor of the state, right? And, you know, I Iresearched everything that I was doing, you know, to overcome that because,quite frankly, I'm just completely 100% focused. And I know what I'm doing is agreat thing. And well, now it's proven, you know. So my advice to you is isthat, you know, don't don't let people I mean, you might havea lot of roadblocks and all this kind of stuff, but don't let people put thatstops on in front of you, and then you look at it and you say, Okay, there itis, right? You need to keep trudging along. Basically, here's Here's a word.You hear a lot in the news even here today is you need to fight. People callit fighting. And all this kind of stuff I call it Don't give up. You don't giveup and you don't You don't let exterior influences change what you really believe. If you believe it's right, then do it. I can just picture you and I thinkpeople it would do people well. And if and we all face roadblocks in our workand in life. And if they can picture you on the sandy beaches of Floridadragging £250 down, the with your bell going, if they can picture that notstopping from end to end lap the lab day by day, going through and notletting anything it's a simple picture in that you can pick your beautifulocean. You can pick your beautiful sand sandy beaches and one man walking downthe road, walking down the beach, selling and delivering a service andnot letting the regulations stop you. I mean, not to doing things illegally,but to to work through the system so you can do what you want. And if peoplecan picture that and not be stopped in whatever presents itself to them, Ithink it's a good picture to keep in our minds that you have a ToshMackenzie working hard. Going down the beach is not being stopped, and thingsshouldn't stop us as well. That's correct. And and the thing is,is sometimes, uh, you know what it is that you know, I've seen it as is youhave what's called change, which we all know, and, you know, you got to look backthat well. I mean changes from the fifties to let's say there's well, hereit is. There's computers today and there's no computers in the fifties,right? So all that changed from the fifties, which you have now still inour generation and everything, and now they have computers, and it's like ourparents are like, Well, I don't want an iPhone. I don't You know, I don't wantto go on the Internet and I don't You...

...know this. I don't understand this kindof thing, right? It's, you know, it's progress, you know, and it's changedand people are resistant to change. You could be complacent, which we all get,you know, And it's kind of like in our workplace if we get a new boss, we geta supervisor. The staff changes or something like that, right? You know,change is a delicate thing, and people are affected by it. And so in myparticular situation is I just took a hardcore stance on change, and Ibelieve, and what I was doing And while it's I believe it today and it workedout that way and everybody sees it now kind of thing. So you know, it's he's,uh, Tiffany's. And, uh, it's not even a change of regulation or anything likethat. It's just change. Tosh is there. I only have anotherquestion for you. And I do know it's and I appreciate your resilience aswell. Is there anything else that we haven't touched upon? I have anotherquestion for you as well, but is there anything that you like to add? Uh,anything that we you might want to add to the mix? Absolutely. That we have a flood ofCanadians here every year. They come here from Ontario, Alberta, Calgary Uh,quarterback. I mean, they all come here to Panama City Beach. So there's anyCanadians listening, or even anybody else from all over the world. Just comehere and check us out. You're gonna have a great time. You got great food,great entertainment. I mean, there's all kinds of attractions. There are, um,sites, things that you've never done before, that you're going to have ablast. And especially we are family oriented. So if you have your kids withyou, especially. You guys are going to have a memorable moment and a wonderfultime. There is no doubt about us. We do it right. We know how to do it.Everybody here, in this community, that is their life is to do that for you.And it's here. It's waiting for you. It seems like a great community to be apart of. How can people get in contact with you? Tosh, is there? Is there away for your business or social media wise? Well, I'll tell you I am. I triedto get a Facebook page up. Uh, what? What I want to do is get the Facebookpage out and and hand out like a little card or something like that. If youtake your picture, please post it on the site and it will be there for life.Uh, you know, it's almost like a mortality issue. Of course, that's aFacebook is going to be there. Um, you know, But I haven't, You know, I'm notbig on the marketing kind of thing, you know, It's not that basically the wholeFacebook page is for the families you know, to do that and have a little bitof fun and everything. So, I mean, if you want to Google PCB ic paradise onFacebook, Uh, you can find me there and you can find just what's posted there.And this particular year, though, I'm going to definitely make it a point todo it. But the thing is, is it takes time and everything, and I doeverything on my own. So you know, it's just another thing to monitor and putthe time and all this kind of stuff, but it's absolutely worth it. I'm gonnacome through. It's going to be very, very successful. And please look up thesite if you want and put your pictures on there, that when you're here,because everybody wants to see it. Yeah, I was thinking, as you're saying islike Maybe I don't know if you're allowed, but putting a sticker on youron the packaging of each ice cream, with maybe a QR code or something alongthose lines that leads to something, something, something. Then that's extralabor. Putting a sticker on Brian. That is a great suggestion. It really,really is. Actually, that's a wonderful idea. Um, and, you know, if it was atall possible, it's very labor intensive. It's very labor intensive and very timeconsuming. But that's a fantastic idea, especially to work around that. That'sa really good idea, Tosh one. But it might be just as easy to have cardsright on your thing. In one sale.

Here's a card. Uh, one final questionfor you, sir. And that is why do you work? You kindof mentioned it along the way. But why do you work? I do what I do because it brings somuch happiness and joy. And to me, that's I think that's thebest. Living that personally, just myself. But I can make and do. Butworking to me is it's a healthy thing, working and being a part of something.Yeah, to me, that's what makes my life whole is the purpose as much as myfamily and everything is the motivation. Um, I just know that if I'm not workingand I'm not participating in my community, my country, my state, Idon't feel good at all. It's a great point, Josh, because part of it got to be apart of it. You know, I agree wholeheartedly. Uh, work hard. Workhard? Absolutely. Yeah. You yourself. Everybody knows after a hard day's work,you feel good. You're like, Yeah, that's right. I work hard today. It's agood feeling. That's why you work personally. Tosh Mackenzie, the owner of PCB ICParadise. I truly appreciate the time you've given me, and I appreciate thework that you do. This was a lot of fun. Thank you very much. Now you have tocome and experience it now, Brian. All right. You have the invitation to thebeach. It's not like you're coming here. And it's, you know, you don't knowanybody you actually do, and you are welcomed. Absolutely welcome. It willbe my pleasure to take you out, show you and your family around andeverything and see what we have to offer. I know you have a great time.You would love it. I think the funny thing is, you would offer that in agood way, that invitation to anyone who is listening as well. Because I thinkyou're that type of guy. Absolutely, but particularly you. SoI'm so grateful. I'm so grateful for what you do and everything you do.You're a fantastic and wonderful person and your family is beautiful. You're ahard worker. And you know what? Your podcast. It It brings a lot of goodness toeverybody that wants to listen to it. Check out Tosh Mackenzie. Go to Florida.PCB ic paradise. Thank you, kind sir. Thank you very much. Thank you forlistening to this episode of why we work with Brian V. Be sure to subscribe,Follow and share with others so they too can be encouraged in their work. Ihope that you have yourself a productive yet joyful day in your work.

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