WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 102 · 1 year ago

#102 Nelson Tressler - IGOTSMARTER - BrianVee WhyWeWork

ABOUT THIS EPISODE

Nelson Tressler has every reason to stop working and give up. However, Nelson has turned his circumstances into productivity. Nelson is the founder and CEO of IGOTSMARTER and the author of Unlucky Sperm Club.

Contact Info

Nelson’s Profile
linkedin.com/in/nelson-tressler-75876590

Facebook
https://www.facebook.com/nelsontressler1

Twitter
https://twitter.com/tresslernelson?lang=en

Instagram
https://www.instagram.com/nelsontressler/

About
"Most people never accomplish their biggest goals in life, consequently they are left to live a life that is inferior to what they are capable of living. Therefore, we’ve developed a program that provides people the tools, knowledge and support they need to live the life that they were destined to live." (LinkedIn, 2021)

Welcome to why we work with your host, Brian V. As he speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice which will be an encouragement to us all to get up. Get going on. Keep on working. Working is tough, but working is good. Now, here's your host to why we work. Brian V E um, Brian B. And this is why we work today at the Great Pleasure. Speaking with Nelson Tressler. Nelson is the founder and CEO of I got smarter. He is the author of Unlucky Sperm Count. And today I want to find out from Nelson how we can make better choices. So we're not living in our circumstances. Join me today in my conversation with Nelson Tressler. I'm Brian V. And this is why we work today. Have the great pleasure. Speaking with Nelson Tressler. Good day. Fine, sir. Hey, thanks for having me on Brian. No, Nelson, thank you for coming on. I really appreciate your time. And I would like to know, knowing that you have been in several different businesses. What what industry are you in now. And can you tell us a bit about yourself? Yeah, So, I mean, we just started an app in a program called I Got Smarter, which is a goal fulfillment program that is associated with an app that gives people all the tools, the knowledge, and especially the support to finally achieve their life's biggest goals. And in what industry would this be in in particular? Uh, probably. And it's a self help and goal fulfillment. I don't know if there's kind of that perfect slot for it, but you know what the APP does is it gives them a program for people to achieve any goal in their lives and all of their, you know, categories from health toe wealth to business, to spirituality, toe lifestyle, you know any goal? It's that program that, you know again gives them all the tools that they need to finally achieve that, and that that was one of the things that we really realized where there were so many people out there that were just a few choices away from, you know, living that life that they wanted to live and the I got smarter program and app gives them those tools, knowledge and support to finally do that. Nelson, Knowing the number of businesses that you've been in and successful ones at that, how did you come to be who you are in the sense of what would have been your very first job? Maybe you were a teenager selling lemonade or delivering papers. My first job was when I was nine years old and I worked on the on the back of my uncles garbage truck and did that all the way up through high school until I got my driver's license and then went and worked construction. I had a kind of, ah, stint during the school year. On the weekends. I worked for a caterer, Um and yeah, I mean, I sold stuff door to door when I was a kid. I worked at a junk yard on some weekends for for a guy who had a junk yard down the street. So, yeah, I had quite a few jobs growing up. Nine. I think. Nelson, you're the youngest so far to have started work a little bit like 10. I get a few for 10 12, but nine is especially E mean you're not Ah, man. Who's afraid to get your hands dirty? No, I mean, yeah. I mean, the garbage truck was in our family, and I was always willing to go and and enjoyed doing that. And that's still to this day was one of the most enjoyable jobs. Probably because I was a kid and got to ride on the back of the truck and, you know, felt like I was grown up. And, you know, my family needed the money at that time. So what was What was your motivation? I mean, at nine to say I'm going to go out and work and get some money. What was the motivating factor? Was it family? Was it yourself? Well, I got quite the origin story. You want me to get into that and and kind of go down there? I think it's It's a story that gives you the authority, thio and even the inspiration for people to listen to and understand where you're coming from. The perspective that you have on life. Yeah. So, um, my mom got pregnant with me when she was 15 years old. And while she was pregnant with me, her father, who was the local trash collector in...

...the town drove into the town square. There he spotted two police officers. He stuck a gun out the window and opened fire on those police officers, killing one and critically wounding another. And my grandfather was eventually captured and brought to stand trial, where he was facing the death penalty. And during my grandfather's trial, my mom, uh, got up and testified that the reason that her father had shot and killed that police officer was that that police officer had raped her. And she was now pregnant with me. And my mom's testimony worked. My grandfather's first trial ended in a hung jury. Eventually he was found guilty and sentenced to life in prison without the possibility of parole. And, you know, leaving behind me. My mom, My mom was one of 15 Children you know, in this small little town to deal with the circumstances, Uh, that he did so that that's kind of where my life started. Um, you know my mom, you know, I'm eventually born to a 15 year old mother in a small town. You know, everything that has to do with, you know, the circumstances surrounding my birth my mom ends up meeting a man who becomes my stepfather. Come to find out he's an alcoholic, very physically and emotionally abusive to me and my mom. Eventually, they have four Children and in quick succession and because of the lifestyle that they're living, a lot of the basic needs of my siblings fall upon me is the oldest from diaper changing, the bottle feeding to waking up at 2 a.m. Thio, you know, put crying babies back to sleep. You know, it had a huge effect on me in the fourth grade. I flunked the fourth grade with Straight s, uh, I couldn't read, couldn't write, couldn't spell ended up getting placed into special Ed where I had dyslexia. And, uh, eventually one day my stepfather was walking home drunk from a bar. Somebody else was driving home drunk from that bar and ended up hitting and killing him on. It was at this time that my mom here she is, She's lived, Ah, tough life. Up to this point, she has five small Children. She's never worked outside of the home. She's dropped out of school in the eighth grade and losing my stepfather as bad as he was to us pretty much left my mom with no hope and really no vision of how she was ever going to care for, you know, five small Children. And it was at this time that she decided that she was going to go ahead and take her own life, and she attempted suicide. And fortunately she wasn't successful. But when she did get out of the hospital after attempting suicide, she determined that she wasn't gonna be able to carry care for all five of us. And that's when my family got split up. And then I went to go live with my grandmother, who was the wife of the man who shot and killed the police officer. And that took me up to about age 10 or 11. That, well, that that gives some of the motivation for you to work so hard when at what age did you I mean, find out about your grandfather and the police officer. At what age did that story come to your mind? Well, I mean, I I always remember that story and and in my book The On Lucky Sperm Club, there's a lot of twists and turns with that story. And, you know, I don't want to get into them now because it's part of the book and part of the suspense in there. But, yeah, there's a lot of twists and turns in there, but no, I mean, I was always aware of that. I mean, I was always that kid in this small town. I mean, if you've ever lived in a small town, you know, people are are always up in your business, and they know all of your business and eso. I mean, I was always that and had to deal with that. And you know what my family's last name represented and who me and my mom represented. So that was constant. Did you ever meet the police officer? No. He so the police officer was killed before he was the one that was killed. Not the not the wounded one. So? So that was the part of the story that I didn't quite get because you said he went to jail. So your grandfather, my grandfather went to jail. I thought you were saying that the wounded police officer was the one who was eventually now and and how? How about your grandfather. How many years did he serve? More than 40 years and he ended up dying in prison. What a horrific, horrific story and knowing your story and then starting to see this motivation in you to work and help. I mean one at a necessity, right? Helping raise your brothers and sisters. But also a desire Thio, Maybe improve...

...or two. I heard one guy say that when we have difficulty like this usually are wise of why we do something, especially initially is to escape, right, just to run, to get out of this situation and then go ahead. And I did that. I mean, when I went to go live with my grandmother, you know, um, for the first time in my life, I didn't have to worry about, you know, caring for my siblings. I didn't have to worry about my step dad coming home and beating me or my mom and I started to reflect upon what direction my life was going. And one day a counselor came and talked about what it was going to take to get into college. And that's when I kind of thought, you know what? What if I What if I graduated college man, my life would be set from here on out. And, you know, I remember thinking to myself, You know, Nelson, you can't read. You can't write. You can't spell your in special. And, you know, of of my mom's 15 brothers and sisters on Lee to have ever graduated high school, none have ever gone to college. But, you know, I saw what direction I was going, and, uh so I started to do the things that I thought would get me into college and eventually, you know, 12 years after that, four different universities after that, in four years in the Air Force, I became that first person to graduate from college. But what I was able to do was joined the Air Force, which got me out of that town and which got me, you know, for the first time in my life, you know, I wasn't, You know, when I said my last name, it wasn't, you know, people asking questions about you know, what my grandfather had done and you know what I represented. And for the first time, I felt like I could do anything or be anybody that I wanted to be, and it was very liberating. Uh, T get out of there and escape. You know, everything that that represented. So the military gave you on out to start pursuing what you felt would be beneficial for you. So how did you start to get over the idea of what was in your past for the betterment of your future? And what were you starting to think? As you said, the number of degrees that you have, what made you decide in those fields? Well, I mean, the one thing was a soon as I graduated from college, you know, I realized you know how powerful goals can be. And, you know, I use I. I set a goal to graduate, you know, to become the first person in my family to graduate from college. But after I was able to do that, I became obsessed with goals and personal development and, you know, saw the power in them. And I wanted to become a better version of myself. And I started to go to every seminar I could, you know, afford to go to. And I started to listen toe all the books that I could get and subscribe to the magazines and and I, you know, used, you know, gold programs every year. And what I eventually was able to do was, you know, design a life that I couldn't have even imagined. And I used goals and personal development in every area of my life. And, you know, 20 years after graduating from college, I went into commercial real estate right out of school. You know, I was able to become the number one salesperson worldwide for a top five commercial real estate firm. Several times in the retail division, I was able to start more than 10 businesses, including one of the largest privately owned pet resorts in the country. And, you know, I was able to write a book, and now I've started. I got smarter to help other people, uh, used goals and personal development in their lives and, you know, teach them how to design the life that they wanna live. So goals air so powerful. And I truly believe that you really you can accomplish any goal so long as you have enough time enough energy and enough focus to do it. At what age are you suggesting people start developing their goals. And what would they look like at that age? Well, I mean, I was in seventh grade when I set that goal to become the first person to graduate college as young as possible. I mean, you know, everybody should have a goal. Whether you're you know, you're young and you wanna be the starting quarterback on your, you know, peewee football team or, you know, play shortstop on your Little League team goal goals. Nothing happens until somebody sets a goal and then starts to work towards it. And the sooner that you can teach somebody the power of goals and the power and the opportunity to become a better version of yourself toe always be working on yourself because all goals start with the type of person that you are. In order to...

...accomplish a goal, you have to become that person who can accomplish that goal. So goals really come down to becoming a better version of yourself, no matter what that goal is. So a soon as you can learn those skills in those strategies, I mean, I've tried to teach them to my kids eyes early as possible, because what a huge head started is toe understand the power of goals and personal development at an early age for personal development. What aspects of your life is that touching? Obviously it would be all of it. But what are those specific areas? Yeah, I mean your health, your wealth, your business, your relationships it really is everything. And what personal development comes down to is striving to become that best version of yourself. And you know that that's the magic is. Once you see what potential lies within you, you will never be the same. And I think that was one of the things whenever I graduated from college and I actually saw some potential that lied within me that I couldn't see five or seven years earlier once I saw that and understood that man, uh, there's greatness in in me. And now all I have to do is really take that action and be determined. Thio, release that potential. You know, it's a lot like you see a big chunk of wood and that big chunk of wood on the forest floor is just sitting there and that that chunk of wood could, you know, has all this potential but that potential essentially will rot into the forest floor if nobody does anything with it. But if somebody picks up that log and they bring it home, you know, they could put it in the fire. And now all of a sudden it's heat or its light. Or maybe it's, you know, you could build something out of it. Or maybe ah ah, log sculptor, you know, create something beautiful in it. All that potential was in that log. But until somebody grabbed that log and started to work at it, it would. It all went for not and that's the way we all are. We all have this, you know, magnificent potential within each one of us. But we have toe work in order to let that potential come out. And so we have book ends on this soas young as possible. Do you also do you suggest a swell? I was speaking to someone yesterday. An interview with someone was retired and he he's enjoying life. But I think he would be the first to admit that there's not that many goals set before him. So you do you have another side to that as well. For people are getting older. Yeah. I mean, success is not an event. It's a journey. And becoming that best version of yourself really should never end. Uh, you know, I I believe in always being active and always being pursuing that better version of yourself. And you know what? It might not be that you wanna climb to the top of the mountain of business anymore once you get older. But, you know, maybe it's time to continue being healthy and having enough energy to keep up with the grandkids or the great grandkids or, you know, starting a foundation to give back at the end of your age or what? Whatever your goals are, and whatever your values are, I mean, goals should never really go away. I mean, my my goal is I want to be 130 years old, laying on my deathbed, surrounded by five or six generations of people that looked down at me and have nothing but admiration for me. I mean, it should never end. We should always be striving to become that better version of ourselves and always have goals. And I think that's what keeps a lot of people young. I mean, there's those studies out there that most people you know end up dying five or seven years after they retire. And I think, ah, lot of that has to do with they stop moving. They stop having that, uh, those goals to shoot after and and the purpose in their lives. And I think to stay young, you keep those purpose, they they're absolutely gonna change. Your goals will change, and your vision will change. But you should always have goals and always be striving for them, no matter how old you are. There's many people out there, Nelson that will use their circumstances as an excuse. And so I see for you you lacked maybe some motivating powers from the family, some encouragement and all that one where I mean with your counselor, that kind of gave you an idea of the student counselor that suggested going to college. But I think it's great what you're doing because you're a voice for some of those people who don't have family influences at home to encourage them. Where did your influence come from initially, And do you see that your voice is an influence for those people even people in their twenties and...

...thirties Thio encourage them to motivate them to set their goals and personal development ideals. Yeah. I mean, first of all, you know, when I moved in with my Graham, I have a special bond with my grandma. I lived. I lived there my first few years of life because my mom was 15 years old. But, you know, my gram almost told me every single day. You know, Nelson, you're gonna make something of yourself. And she told me that so often and believed it so wholeheartedly. And I loved her so much that I think that was a lot of my motivation to do something with my life, to prove her right s. So I think it all started there. I was also fortunate enough to be in the Big Brother Big Sister program. And I got a great big brother and his wife who, you know, showed me some contrast on how other people live their lives. And I think contrast is a very important thing to people because, you know, when when I was kind of stuck in there with the family with with my family, I didn't know that life was any different. And, uh, I got some of that contrast and realized that it was some, you know, something different that I wanted. So there were those things, Um, good friends. I mean, Jim Brown has that quote, you know, show me your five closest friends, and you're the average of them. And so I think, you know, definitely being around good people. Um, but yeah, yeah, I I think I had, You know, success is never a one man show. I mean, there's always people who help you and motivate you and inspire you. And and I definitely had a lot of those people, you know, coming up through my career. And I think that you're an inspiration as well, because understanding people are in various circumstances, even your book unlucky sperm count. The subtext is you are not a victim of your circumstances, but a product of your choices. Yeah, and I wholeheartedly believe that I mean, one of the philosophies that we have that I got smarter is that we take 100% responsibility for our own success. And the reason that we do that is there are people out there that want to blame, uh, their circumstances on other other people. Things happening in the world. What what have you? But as soon as you start blaming, you give away the power to change something. But if you take 100% responsibility for your own success now you're in control to change that. And that's what my book is. I mean, my book, The On Lucky Sperm Club. I really pull back the curtain because you have a lot of people who see somebody who's maybe, you know, had some success in their lives. And they either think that that happened overnight or they think that it was an easy ride, and that is almost never, uh, you know, never what happens. And I really pulled back the curtain, you know, all the way from, you know, me and my wife struggling on being separated, Um, you know, and then almost losing everything in in 2000 and eight during the recession and just showing that as long as you're willing to keep going and keep fighting for what you want, uh, if you don't quit, you can't fail. And that's what I wanted to portray through the on Lucky Sperm Club. If someone's listening now, that tends to live in their circumstances and excuses. What would you suggest is the first step to get them in the habit of making those right choices? Well, the first step is to realize you you are in charge, you're in charge of your life, and I wholeheartedly believe, 99.99% that we are exactly where we choose to be. Um, you you choose to be where you're at, and if you get to choose where you're at right now, guess what you get to choose where you're going to go by making different choices. You know, it's a it's a lot like getting, ah, hand of poker dealt to you. You know, you get five cards or seven cards and you look at your hand. You don't have to keep that hand, you get the discard it and get some different cards, and the way to do that in life is to start making different choices. If you don't like the hand that you've been dealt, start making different choices, making make some choices that they're going to get you to where you want to go. Um, and when you realize that. Holy cow. You know what I can? I can determine the the direction of my life through my choices. You'll start understanding how important how important choices are. And I think a lot of people don't realize that. I think a lot of people think I'm gonna choose, you know, whatever it is with their health or with their wealth or with their relationships, they don't understand how powerful you know choices can be. And, you know, I talk...

...about this in my book. You know, one choice can change the direction of your life. And you know, when you realize that it's not gonna change your life completely. But one choice can change the direction of it and then continue to make those type of choices. And eventually you're gonna get end up to where you want to go, Nelson with, I got smarter and you're unlucky. Sperm club and your other businesses that you're in. What is some satisfaction that you're getting out of this? But also, what are some difficulties? Yeah, I mean, you know, first of all, the difficulties. You know, e I told you my story about my family. And you know, I've got some family that was not happy that I came out with this book. And so now I've got you know, some of that, which is sad because, you know, that was the last thing that I wanted to happen. Ah, so I mean, that's kind of sad, but I don't regret doing the book because there anyone that was upset or disheartened. But then maybe after just watching you thrive reading the book, they kind of turned and maybe warmed up to the whole idea. And what good It's bringing. Yeah. I mean, I think there's some of those and but But there are definitely still, you know, that that that handful of people, I mean, my mom had 15 brothers and sisters. That's about 150 cousins. So, you know, Ah, handful of them are kind of, uh, not happy that the book came out, but but on the on the satisfaction side of it, and we're you know what? When you're dealing with haters, you know you're on the right path because if you have no haters, nobody you know, nobody is gonna hate on somebody that's not doing something or or, you know, feel like, you know, they're accomplishing something. So you know, anybody else out there that has haters? You know what you're headed in the right direction. Keep doing what you're doing. A sfar as, uh, satisfaction. Almost every day, without exception, I get messages from people who have read the book and who it's changed their lives, and they've received inspiration and motivation. I mean, I was at my son's baseball game and I have older sons who had played baseball and and this gentleman came up to me and he talked to me and our sons played baseball five years ago together, my older sons, and now I have a younger son playing and he has a younger son, and he's like, You know what? I read your book, and I remember seeing you and your family, you know, five years ago and just thinking you guys had it all together that you never had any issues and you were living, you know, this incredible life. And then I read your book and saw that you and your wife struggled and you were struggling with your businesses, and it really was, you know, encouraging to me to know that you know people. Everybody goes through struggles and, you know, talking about his wife and how he started to treat his his wife better and because of what he had read in the book. And, you know, I get messages like that all the time. And that lets me know that by writing this book, you know, it's gonna help a lot of people take control their own lives, inspire them to, you know, do what they need to do to go after their dreams and their goals. So as the founder and CEO, and as an author and working now, cove, it kind of puts a twist on things. But what is a process that you go through each week in the work that you're doing? Yeah, co vid threw us for a curveball. I mean, we have a company called Six Months to Success, which uses an app, but they meet in person in groups, and they had a goal guide over them that would help people stay accountable. But with co vid, you know, meeting with meeting in groups was not not functional. So that's we developed the I got smarter app which allows you to work virtually uh, with with a success partner to help you stay accountable to do what you said that you would do So, yeah. I mean, but But that's the way every goal is. You're always gonna get those hurdles. And, you know, you have two choices when you hit a hurdle in life, you either can stop or you have to grow so that you can get over that hurdle. And, you know, that's one of the things that I think one of my superpowers is. When I hit a hurdle, man, I just want to figure out how to get over it and keep going. And I don't I don't want to stop. Once I determined that I want to do something. Uh, I just want to keep going and accomplishing it. And that's what the program I got smarter does for people. It helps them to do that through the tools, the knowledge and the support. So, as you go through your week, are you finding yourself on zoom calls? Are you writing mawr? Maybe some of these little...

...intermediate goals that you might even have for a week. Yeah, I mean, right now, my goals include getting my book out there Thio to tell my story and and kind of exposed my story and and the I got smarter app And then it's to grow the the app and to get that as many people as I can expose to the app so that they can use it thio to better their lives. And so we're just working on doing whatever we can t do those two things right now. We're not coaches. Uh, you know, we're using this app for people to, uh, you know, use our program and use the app to achieve their own goals. So we're just spreading the word on that through through the book, through podcasts like this And then through our social media channels and and everything that we do there on the personal development side, What is this skill that you're working on now? Especially as a businessman? Yeah. I mean, I've always been in physical businesses and haven't, you know, kind of dwelled into the digital area. So this app is all new to me, and I never had any social media until I started this business. So I'm trying to figure that out, and, uh, you know, I was always the type of guy that was happy. Thio be in in the background with all of my businesses. And now I'm building ah, personal brand and it's the total opposite. So, yeah, this this venture of I got smarter and and being an author is, you know, 180 degree turn from what my other businesses were, and it's challenging. And but it's also inspiring and motivating and that someone could think, Oh, well, look, he doesn't know what he's talking about its new, But this is inspirational in that the content you have, you have the knowledge. The experience with the technology side is something new, but it's also new for all of us, right? The idea of you know, these APS and stuff that have just been coming out over the last decade, and it shows your determination to master it and help provide your content two people in an easier, more effective way. Yeah, I mean, you know, the one thing is, is I've used the strategies, the philosophies in the techniques, and I got smarter for the last 25 years. It's not something that I've pulled out of a book or pulled off line these air things that I've used, things that work, things that didn't work. And it's the program that I came up with to give everybody the absolute best possibility of actually ah, following through with their goals because the one thing that we do realize is we don't have a knowledge problem. I mean, people know what they need to do to accomplish their goals. For the most part, we have an execution problem. We just don't do what we know we need to do and that's what I got smarter is doing. And as far as the technology side, I still don't know the technology side I have. I have people on my team that know that and help with that. So I mean, that's that's another thing. When you go into business, you don't have to be good at everything and I mean, I learned that early on in business I've surrounded myself with people who make up for my weaknesses and, you know, I I focus on the things that I do really well and the things that I don't do really well, I get people on my team that do do those things very well. And, you know, business is never a one man band. It's it's a group of people. It's a team of people who all have that same, you know, vision in that same goal. How are you staying productive. You You're busy, right? You could make yourself busier if you choose to be. But what's getting your feet off the bed onto the floor and staying productive in your day? Well, I mean, I gotta plug my app. I got smarter. I mean, one of the things that we do in in the program is we have a morning ritual and that morning ritual plans out through the APP our entire day and has us focusing on the things that are really going to move our goals for forward. And, you know, we're talking about gratitude every every morning and we're talking about, you know, self help, philosophies and strategies found in our program. Every morning through the app, we're reviewing our goals every day through the app and then every day we set, you know what things need to be accomplished in order to get closer to achieving that goal. So, at the end of your morning ritual, which only takes, you know, five toe 10 minutes at the most. When you're done with your morning ritual in the I got smarter app. Your entire day is planned out itself populates, and now all you have to do is start checking off boxes on your task lists. And at the end of the day,...

...we have another ritual that's called our evening ritual and that that goes into reflecting upon, you know, how was our day? Because our choices matter, right? So we're reflecting upon what type of choices we made. What what we did. You know, we're figuring out what we need to do the next day. So it's really just living life with purpose and knowing every single day what needs to be done. Because most people fail at their goals. The time that they fail at their goals is that they don't have that clear vision of what needs to happen next. With the I got smarter app. You always know what needs to happen next. I mean, we break these big goals down into what we call four weeks prints, and then we break those four weeks sprints down into milestones, so there's always that sense of urgency of what you have to do next. No, I think it's a great idea, especially as you go through it and given idea of waking up in the morning here, your goals set for your morning here, your afternoon. Here's your week. Here, your neck. Here's your month and that's a great I mean, it's a no brainer. So kudos to you for coming up with it. What about a tip for people knowing that you at nine, we're working on a garbage truck and also had a couple of different jobs. So there's people who just get into work for the first time, and there's other people who changed their career. Do you have a tip for people to encourage them in in starting work or not being afraid to switch over, if that's for them? Yeah, yeah, I mean, start now and start where you're at. I mean, that's the that's the problem is most most people just never start. Uh, they get inspired, they get motivated. But then they want you know, all the traffic lights to turn green before they head off on their journey to fulfill their their goals. And you know, success is a lot like walking through fog. I mean, as we stand there, you know, we can't see the the entire landscape, But, you know, as you continue to take step after step after step by actually doing something, that landscape starts to open up and you start to realize, you know, all the things that you need to do. But if you just stay put waiting for that fog toe lift or waiting for all the traffic lights to turn green, you're gonna be standing there and you're gonna you're gonna find yourself there in 10 years, and you're gonna be regretting that you never took action on your dreams and your goals. So do it Now, start where you're at and move forward. Yeah, Moving. Thinking of moving forward but also looking back at mistakes that we have made. Is there one in business that you made that? That lesson has brought you forward and you're looking at that as you make these decisions? Yeah. I mean, I owned a chain of Children's daycare centers in Las Vegas, and I unknowingly hired a child molester to run one of them. And, uh, when it gets my gut, but I kind of felt to peer pressure of my regional manager. Uh and you know, fortunately, it almost took us down. But fortunately, and I talk about this in my book, The On Lucky Sperm Club. Um, but, you know, I don't wanna give the ending away, but you know that you are always going to make those mistakes. And again, uh, if you don't quit, you'll you'll get through it and just keep working at it. But nobody, you know, it's only a failure after you quit. But if you just keep getting up, I mean, if you fall 100 times, get up 101 times and keep striving because the only time that you can fail at a goal is if you quit. Speaking of striving and what character trait have you found to be most essential? Obviously, with mistakes or having a circumstance like that, you can see people a little bit better of who they are. Experiences through work. But what is a character trait that you found to be essential in the workplace? Uh, you know, for success. I think having a long term perspective, understanding that today is not the end all and understanding that it's a process and that you're not who you, you know today is not who you are always going to be an understanding that you're going to get better. But it, you know, to have patience and believe in the process and understand that you will eventually reap what you sow. Um, you know, I think that's one of the things that kind of keeps me going and, you know, keeps me inspired when things look really bleak, understanding that, you know, eventually I'm going to figure this out. Eventually, I'm going to get it to where I need to be or I'll eventually pivot and and figure out...

...something else. But just keep, Just keep going. You've mentioned your degrees that you have had that you have. Where is education? But also where is exercise in your personal development goals, and how important are they for people? I mean, I would you know, I was happy to get my college degree. Uh, but I mean, if if I had to choose between understanding personal development and choosing between that and a degree, I would take personal development every every time because you're you're becoming that better version of yourself. I mean, you get a degree and you're becoming a better version of yourself. But then that degree kind of stops. And as quick as the world's changing now, Jesus, the degree seems to be, uh, you know, outdated the minute that they hand it to you. But, you know, growing and becoming that better version of yourself, that that is a process that never should stop. And we talked about that. I mean, we should always be striving to grow and learn and become that best version of ourselves. What about exercising for you? Is is something part of your regiment? Oh, yeah, yeah, yeah. I work out five days a week. I love to hike. I love to be active. I love the bike, but yeah, I mean, health, health is wealth. Uh, you know, if you've ever gone through a health crisis, you know that nothing else is important when when you're going through that crisis. So I think we should all put that, you know, health at the top of our priority list and and focus on that and make sure that you're always striving to be be healthy. You mentioned your your shorter term goals of promoting. I got smarter as well as your book on Lucky Sperm Club. But do you have an overarching goal for whether it's your company, your business, your enterprise? I mean, my biggest goal in life is you know, I I've set a goal to be married to my wife for 50 years. I want to celebrate my 50th wedding anniversary with her, and we just celebrated our 25th. So I'm halfway there. Yeah, thank you. And so I mean, there's a lot to go into that. I mean, one is being healthy enoughto live that long and, you know, doing all the things Thio make her want to be with me for that long. But yeah, I mean, family and and my relationship with my wife are, uh, number one of my priorities. And I could accomplish a lot of things business wise or financial wise. But, you know, if I failed at that goal, uh, I don't know if everything else that I did could even come close to making up for it. It's hard, isn't it? Nelson, the speaking to someone recently and well, it was actually the guy who retired, and he said, What I regret the most is not spending enough time with my wife and my kids because I was so busy doing this thing for them, but to the the neglect of them. And he said, But now he's making up for it. But he's saying Thio us, don't do that right. Spend that important time I think everybody who's at that age, uh, says that. And yet, you know, I think when we're young and and we want to go out and take on the world and, you know, succeed in business and our careers, we kind of lose sight of that. And, you know, I I don't I don't fully believe that your life always has to be balanced. I know there's some people that believe that, you know, you always gotta have that balance there. Sometimes in your life where you're going to have thio, pay them a little more attention to your business. You know, especially when you're starting off and you gotta you gotta keep the lights turned on. But then there's other times where you know you're gonna have thio pay some more attention to some of the relationships in your life. And, you know, I I think having that balance there, But But really setting your goals and understanding what your goals are and then holding true to them. So if you're gonna, if you're going to say to yourself, You know what? My relationship and my family is my top priority. Well, then you gotta act like that. You can't just say that it can't just be lip service and or if your business is your top priority or making a million dollars, you know, whatever your priority is, you just have to stick. Stick with that, uh, and hold true, Thio. What you're saying? It's funny. I know here I'm in South Korea and there's lots of families who have the father stay here and send their families to America or Canada, and they stay there for years. But then people look at that and say, What are you doing? You're putting your career first? No, they're actually they're really putting their family first and giving them a different life. But it doesn't look the same for everyone. Sure, Yeah. No. And you know, kudos to...

...those guys who are willing to do that. That that That's a huge sacrifice. And, yeah, is there anything about you that people may not understand? While knowing this, they would have a better appreciation of the work that you're doing? I mean, you know, as I said here, I've been fortunate enough toe exit businesses and, you know, I have enough passive income. Thio never have to work again as long as you know, everything goes well. I'm doing this because I want to change the world. You know, one person and one inspiring goal at a time. And I know the power of that. And, you know, I know that goals can you know the way that I want to change the world is by changing one person's world and that one person you know has the power to change the entire world. And if you change enough people's world, it's gonna have that domino effect to make a better world to live in. And that's what I want to do. I mean, I I've I've come from, you know, horrible situation toe living a life I couldn't have even imagined. And I know there are so many other people out there that if they had the right tools, the right knowledge, the right support. They could make Justus drastic transformation with their life as I did. And I just hate to see all this wasted potential out there of people. And I just wanna help anybody who wants toe, you know, change their life and and really start living the life of their dreams. It xyz interesting. You say wasted potential. We look at athletes who get lots and kind of wasted whatever they dio. We're easy, Thio judge them for But ah, lot of us waste our own potential. We may not be a professional athlete and we might not have this big contract, but day by day, we're wasting this one time. But the talents and skills that we have to use to put forward to help others to help ourselves. Yeah, No, I I agree 100%. And I think we all I think we all owe it to the world to reach is much of that potential Aziz we possibly can with the adversity that you've obviously faced growing up just the bedrock of your story coming into the world but also thinking of other adversity. You mentioned marriage difficulties. Just there's probably business difficulties as well. Do you have encouragement for other people who are facing similar or even different adversities? Yeah. I mean, like I said, the only way you can fail is if you quit. And I mean, you know, with my marriage, we wanted to quit several times. You know, it felt like it would be easier to quit and, you know, but we both had the same goal we wanted to have, Ah, family. And we wanted our marriage toe work. And we just kept going at it, and there were days where we couldn't see it ever working. But then eventually, you build up that momentum and you get through those tough times. I mean, if you're if you're you know the saying if you're going through hell, just just keep going. And a lot of times, that's that's really what you need to do. I mean, if if you're having a bad day, a bad week, something bad in your business, you just keep going. Don't don't give up, you know, and again, in my book, I talk about a few of these things and you know the only reason that I'm sitting here talking to you is because I kept going And, uh, you know, I could have quit and and I would have lived in a drastically different life. I mean, that's one of the things I don't have a lot of fear in my life. I don't give it much heat because I know most of it. All of it exists in your mind. But the one thing that scares me to death is if I wouldn't have moved forward with that first goal of becoming the first college graduate in my family, like I would have forfeited this life that I'm living and I think we all are like that. I mean, I think we all have that different version of our lives. I mean, there's there's two versions of our lives, right? The one we're living in, the one more capable of living. And it scares me to death that I could have forfeited this by not being brave enough to go after that and not being determined enough to keep going when things got hard, because they did get hard. Yeah, you are an inspiration, and I encourage people to get the book, get the app. I got smarter unlucky sperm count Nelson. How can people reach you? Besides going to Amazon to get the book finding? I got smarter. What are other ways that people can get in contact with you? Yeah, you can go to nelson Tressler dot com and, uh, you know, every everything's there, the books...

...there. But as you mentioned, the book is on Amazon and it's It's on audible. I love Audible. I mean, it's one of the most rewarding things in my life is that I actually get to listen to my own book inaudible. I've listened to thousands of books, but that's been cool. And then, uh, I got smarter is on all the APP stores. It's on Apple and it's on Android so you can go there and download it. And right now we're giving away 33 days Thio on the APP so people can try it out and make sure it's a good fit for them. And then it's only $9.99 after that per month. Nelson Tressler, founder CEO of I Got Smarter and author of Unlucky Sperm Club. I appreciate the time you give me here today, and I appreciate the work that you dio? Yeah, I appreciate thanks for having me on Brian. Thank you for listening to this episode of why we work with Brian V. Be sure to subscribe, Follow and share with others so they too can be encouraged in their work. E hope that you have yourself a productive be a joyful day in your work.

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