WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 20 · 2 years ago

#16 Matthew Myro Host of Edge of Cannabis Medicine Podcast


Bourgeoning podcast host and experienced Cannabis Industry Consultant (15 years) with a demonstrated history of working in the alternative education and personal development industries. Helping individuals heal and optimize by transforming the way they eat, move, breathe, think, and feel in order to induce more Flow. Skilled in all areas of consciousness expansion and evolution with a Master of Arts - MA focused in Philosophy, Cosmology & Consciousness from California Institute of Integral Studies.   

https://www.edgeofcannabismedicine.com/ http://www.matthewmyro.com/



Welcome to why we work, with your host, Brian V as. He speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice which would be an encouragement to us all to get up, get going and keep on working. Workings tough, but working is good. Now here's your host to why we work, Brian V. This is Brobab v at why we work, and I have a great pleasure of meeting and talking with Matthew my row. Good Day, young man hither Sair. How are you? I'm doing wonderfully well, Matthew. Thank you for coming. And again I don't I have this urge to mention it that we met through Linkedin. Yes, right, and this is like the third or fourth person that I've met through Linkedin and I find I should just mention that it's a great resource for people in work trying to find some things, and we're going to get you to talk about some of the things you're doing, but that's how we met and I find a very interesting how people with business interests or things to do with work can come together in this rather than other forms of social media and I find it quite helpful. So, Matthew, can you give us a little beginning of Matthew, when you were younger and how you first started in your journey of work when I was younger. Let's see. Well, yeah, you're your first job. You're like very first job, like the paper road or the you know what happ yeah, well, back up before my first actual paying job, my father always had projects and always wanted to include me in his project. So we'd building a fence or building a deck or refinishing a basement or digging a hold porn extra slab of driveway or things like that, and so I was always his helper and so I was always interested in that. Was He just a handy man or did he have a business as well? He had a business. He's actually a coder. He's he's been writing software since the early S, and so so with those types of yeah, those were just handy man jobs, not his business per se. Correct. Correct. Yeah. So, before that he owned a fur and suade cleaning company and so he had to do everything. If something broke, he was fixing the machines, if the delivery truck broke, keep fixing the truck. He he learned the hard way how to do everything, basically, from plumbing to electrical to machining to carpentry, whatever it was. So that was kind of the environment I was raised in. And so my first job, when I was fourteen, I got hired at a hardware store, so it was kind of fitting it. Kind of knew my way around the place very much, though it did he help you get that job, or was this your own motivation to go out and seek some employment for yourself? No, it was the step father of a friend of mine who was looking for work and it was the local hardware store, and so, yeah, I went in and said, hey, I'd like a job. Why did you get that first job? It's I have some extra cash. Was Really Nice to be a kid and be able to go to the movies, take my girlfriend out to dinner, something like that, and even though I had to get dropped off by my parents, it was still really nice to just have that kind of freedom. That's kind of cute, though. Yeah, yeah, it's kind of cute. What are some jobs that you had since then, like into Middle School High School? Oh Man, I always kind of had a job. I had a job at a it was a wildlife...

...store where we sold bird feeders and bird feed and kids wildlife games, things like that. I did doortodoor sales for replacement windows. That one was horrible. I was just going to say how difficult would that be? I was talking and I know about people selling, say, vacuum cleaners or something, but window replacements, window replacements, how would how would you go about doing that? Like, I mean I can think in my head. How you know you're going to get clients, but how did you do that? Yeah, well, you knock on the door, say hey, how you doing? I grew up in Cleveland, Ohio, so the winters were rough. And say hey, what's your heating build like in the wintertime? Well, you know, with this window we can reduce it by blah, blah, blah percent. And you'll say, if this much, when, how old your windows? How old is this house? You know, Slam, did you? I mean, because what first I thought you would walk around people's houses and say they need new windows. Hey, did you? It was there that element to it as well, or just anyone. It will go. It was, you know, the boss. We had a team of like two or three guys and our boss would drop us off in a neighborhood and knock on every single door and the whole point was just a set up, an appointment for the boss to get in there and sell them. How many? What was the percentage on? yess versus nose and barely above zero. Might have had to it as tough, a it's ISS GIG, really tough. How long did you last with that? I lasted a couple months. It's tous. Feel like I was. It was so sucking every single day. Yeah, it's funny, though, because there's other people that can do those jobs right. I was speaking with someone the other day and I mentioned because what he did. He did. He was selling vacuum cleaners and I mentioned the pursuit of happiness. Did you watch that movie? There's a will smith selling like the mechanical machines and when is he was like a single, single dad and trying to go door to door with his one machine, trying to get just enough to get pay the rent. It is almos. It's really, really difficult, but it is for some people. What was what was your next adventure after selling windows? I think from there I H I got hired at a tea house and Arabic tea house. Okay, and that was really cool. That was yeah, that was a good start into some more interesting things. That kind of moved into working coffee shops for well, yeah, after that. So, yeah, yeah, that's good. It's those. Did My undergraduate school college? What did you do in school? Did where did you go to school? What did you do? I actually created my own major, called it the human experience. It was a blend between social culture, anthropology and the philosophy of religion and cultural arts. So okay, so now you're kind of getting more towards what you do now. I'm that's more of closer to the path and selling windows, right, much more? Yeah, yeah, maybe not. I mean you're opening the window to people's lives. I mean however you wanted. Yeah, there is no different poetic about anything if you want to. But how did you what? Where did you turn in terms of wanting to create your own degree and going down the path that is leading you to where you are now? Yeah, I always had a strong interest in the humanities, in people in general and art. I grew up playing guitar and studying Classic Guitar and I have a my father's first cousin is actually a shaman and was touring the country and the world really for the foundation of Shamanic Studies, and you would have his drum and he would come stay at the house and I would ask him about what he's doing. And I'm traveling to the spirit world to speak to plants...

...to find the right ones to help my clients. Wait, what? So it kind of drove me down that path. And you repeat that? Okay, yeah, yeah, got me to repeat that. No, no, I mean you're saying to him, wait, is so? Yes, yes, can can you repeat that as the One? That exactly? So I was like, okay, what does this mean? A Shaman and so I wanted to study shamanic cultures from around the world and drove me into that path. So then in your school, what was what was this sort of program that you create it, and what was your end goal by creating that program my end goal was to learn as much as I could about the human experience. What what was it like from the time about two to three hundred thousand years of human history? What was that like and what is what are some of the more enduring experiences or cross cultures, you know, a some kind of belief in divine some kind of religious structure around that belief in divine and and always this pursuit of understanding, that that every culture that we have record of had some kind of interest in knowing why they're they're and what they're doing there. And in that process they all created art. So the cultural arts and the philosophy of religion and anthropology, they all kind of work together in concert to create this vision of what humans are, think they are and even what they could be in future. So, in the end of your degree, did you come up with your own, say, thesis mission, something that you've you've settled on as this is what the human experience is? Is there something that you you had your Nirvana? Is that is that be kind of a right word in that instance, your point of euphoria? What did you what did you realize at the end? I realized that I had so much more to learn. That's really what I re it's humbling. Yeah, and so I did. I went to graduate school for it. I studied philosophy, cosmology and consciousness and graduate school. So went on to keep learning more and more and more about the about the human experience, and obviously, in graduate school took a much deeper dive, made a greater breath of thinkers and philosophers and people that have been doing it and had some real, lot more real life experience with actual Shamans in South America, with with Buddhist teachers in Asia and then, yeah, things like that. So were you working this whole time, or were you did you save up money to go to school? How were you paying for yourself? I was working the whole time. What were you doing? I was working, like xorking coffee shops in still from shop. Yeah, I worked at a coffee shop in a bookstore, and then for graduate school I moved to San Francisco and got a job in a coffee shop on hate street, which is really exciting. That's the characters and fun people around there. But then, while I was in graduate school, I got a job at a medical cannabis nursery. Okay, and so than that that completely changed the arc of my path. In what way we're change? How did that, because I think that's even leading more to what you're doing now. So how did that wrecked? How did you step into that, first of all, or did you experience with did you have experience with marijuana? Before you started that or, and I don't mean like recreational use, but was this a in your studies? Did you see this as the next logical step? I wouldn't say I saw it as the next logical step, but that's ow. It is the next really interesting opportunity and I had certainly an affinity for cannabis. I used it recreationally and really recognized its capacity as a healing plant. I had a lot of stomach issues and...

...your will ball disease and found the cannabis was one of the only things that would actually alleviate the sharp pains. And also for its philosophical and its consciousness effects, I found it to be incredible. It was like a spiritual tool. So as I was studying consciousness and given the opportunity to grow a tool of consciousness, the too seem to fit really well together. So what was the job that you started with with cannabis? What were you doing? So it was it was a nursery and what we would do is we would cut clones. So we would cut branches off of the plants, dip them in a rooting solution, dip them into a growing medium and let them grow roots and once they grew roots. We would take a tray of these little baby plants over to the medical dispensaries and then they dispensaries would sell those little baby plants to growers throughout the state. Did you know anything about that before you started? I did not. Is it interesting? What do you think about that whole process, because it's not exactly what you're doing now? But did you enjoy that time? I loved it. Absolutely. I loved it. I loved it it there's something really magical about that process of forcing roots, as something philosophical about it too. It's like, even in the worst conditions that you just get severed from whatever it is that you might be a part of, but you can still, if with the right care, with the right attention, you can still grow roots and find a way to be strong again and Gravi loved that process. Yeah, so meanwhile you're still in school correct is this changing some of the philosophy of which you were studying, or is this amplifying what you've already learned? Are you a job at that point? It I felt like it was experiential and regards to what I was learning, and so studying consciousness and the evolution of consciousness and being able to witness the relationship between the cultivator and the cultivated and seeing how we could, you know, beyond just the exhalaling of COO to providing more food for these plants. It seemed like we could pay closer attention to them and they would grow their roots faster or if the the group of US was in a weird place, maybe some in fighting and things like that, that the roots would slow down with how quickly they produced. It was really fascinating to witness that. That into play of consciousness, between plant consciousness and human conscious what year was this when you first got that job in grafting plants? It's two thousand and four. So this is this is a boom period. Is it odd? Is that in in San Francisco? Would Yeah, California, this was it was still not quite a boom yet. It was, yeah, much ramping up. I would say the boom kind of peeked around two thousand and nine. Yeah, it's yeah, because now it's pretty rampant North America, Canada meeting from Canada. It's something I've known about for a long time and it's picking up in the states. I mean that more of a rapid pace. So after you graduated, were you still working in this particular job or did you do something different? Still working in this particular job? So I stayed in the medical cannabis space and ended up becoming the general manager of that company and branching off at the few of the employees and we started our own company. Kind of been as a competition. Yeah, but did well, you can we managed to do quite well for ourselves. Probably lucrative business. Is it not? It is, it is it? It provided for a lot of really, really beautiful opportunities, that's for sure. So did that lead into what you're doing now or did you do something in between? I did something in between. Yeah, and so and yes, it did lead into...

...what I'm doing now, but I did something in between. What what did you do between? So, as I was growing through that, I also I've always had, obviously, a fascination and a passion for Human Development and human processes, and so I got really into the personal development side of things and also fitness coaching and things like that, and so I created a transformational coaching model started taking on clients, personal clients one on one with that. So I was doing that for a while, kind of as a transition out of the medical cannabis world and then actually, consequently, a transition back into the cannabis why did you want to get to why did you want to get out? At that point, the situation in California wasn't it wasn't great. As far as I could tell. It was right on the precipice of when they were about to enact the adult use laws that were going to be very damaging for a lot of the medical laws that they're already had a lathe ser conflicting one another, very much conflicting one another, and so all of a sudden, where whereas a patient used to be able to get, let's say, tincture that they were using that had x amount of thhc in it, all of a sudden, with the adult use laws, that amount was reduced, sometimes by two thirds, and so they couldn't get the same medication that they were able to get before under the medical laws. Now with the recreational laws and it, and they all of a sudden they had to spend two to three times more money in order to be able to get the same amount of medicine, and I really didn't like the way that things were playing out. So I wanted to kind of distance myself from the industry. So was it becoming too difficult to maintain a business because of the legal ramifications? And it was. You didn't want to have to deal with that, or you or something else it was. It was a little bit of that, but it was more of a moral stand. Honestly, it was in like the way they were taking it. I didn't like it at all. I didn't like it at all and I was ready for a shift. I had spent close to fifteen years in that industry and so I was really ready for a shift. How was it, fifteen years in and then switching to life coach? How difficult was that transition? I will say fourteen years, but it actually wasn't that big of a it wasn't that big of a deal because I had been doing the life coaching for the last few years in conjunction. Right, so it was able to really smoothly go in. And what did you what made you decide to jump back into the marijuana business? Well, oddly enough, my father, I was you know, I was in the back of my how did your coding dad think about this? But then, okay, now, yes, continue, yeah, so he was approached by a business partner of his in a healthcare industry and the traditional healthcare industry. He had created a product with him that helped assist with post acute care, so, once somebody gets discharged from a hospital, helping them find the next care facility for whatever it might be that they needed to do. And so he created a the hero at the software for that program and so in this gentleman had friends who were, I guess, I think, guess there were dispensary owners, I believe, in Nevada and said Hey, these are the big issues that we're confronting all the time. And Light Bulb goes off in his head and he says hey, you know, we actually built a structure. That sounds like it might be similar to what you need, you guys need. So we went back to my dad and said Hey, can, can you write something like this for the medical cannabis industry? And he was like yeah, I can write anything. So they started putting together a team him and looked around the table and realize there's a bunch of fifty and sixty something...

...white guys with zero experience and have no idea there and my dad's like Hey, I know a guy. Did you ever have it to conversation with your dad about that? Like, how did you feel about thinking of me? I is. was that ever like it, though? It was. Now we have an incredible relationship and so, as I always shared with him whenever you'd come to visit me in California, always shared with him our spaces and yeah, we show them what we're doing, walk them through it and it's great. Yeah, it was. He's yeah, I would not say that he was a Hippie, but he he's enjoyed his fair share of cant he's He's out. He had friends. Right, yeah, right, so, how? So this is your now full blown into what you're doing now? Is that that's so? What is it? What is it you do on a daily basis? So right now the majority of my time is spent with a podcast, and so I have my own podcast, the edge of cannabis medicine podcast, and so it is geared towards finding individuals who are innovators in the space around physicians, researchers, clinicians, cultivators that are really advancing the practices, processors, lab testers, anybody who's more on the science and research and medical side of things and steering more away from the business and interestry side, because a lot of that's being covered. I'll probably move into that eventually, but really want to get really the top notch information to people about this. Why is that that? I mean, I can guess, but why are you looking for the industry side? And I you would want to get to the business side because we need to make money and sometimes that's the easier way to do it. But why would you want to differentiate who you're trying to contact now? What is your main goal and trying to contact these these professionals? Well, when you get to start talking to a CEO, they have I'm sure that they have altruistic motives as well, being in the medical cannabis space, but they have some olditerior motives as well, where they're trying to make money and they're trying to push their product. So I'd rather speak to a doctor who's been writing recommendations for patients for the last ten years and actually spends a lot of time studying studying the plant and studying the end of CONABINOID system so that they have a knowledge of it and want to educate people. And so this is purely about education this podcast and not trying to help people sell their products. So are you reaching? Where have you reached in terms of countries, other countries besides in the United States? Where have you had that opportunity yet for the people I've interfrofeshions well, interview well even. What is it you do in your podcast or what are some of the experiences you had your podcast? and Are you reaching out two countries like Canada, or what other countries do you reach out to? Yes, so, because you're you're dealing with legal issues to write some countries. People in some countries may know about it, may deal with it, but maybe it's the illegal they're correct. Correct. I'm keeping my focus mostly on the United States. I have spoken to a couple Canadians, but the laws are very different there and the access to research and things like that are all very different, and so it was very interesting to be able to have that kind of all alternative perspective on how they're able to get after their research and what hoops they don't have to jump through that we do have to jump through in the states. But I'm really focusing on the United States because that's where our big pushes as specific as part of the company that I'm part of right now. So you have your bachelor's degree, your master's degree. How much of a learning process has this been for you? Constant, Constan right, it's pretty choice. Seems Pretty challenging because you're not I mean because this stereotype is a man and...

...one about buy bag weet. Yeah, that's the sterotype. said, necessarily actively fighting against this is real medicine. This is an incredibly complex plants that has over four hundred chemical constituents and each one of those has its own specific healing and medical properties, and we're just scratching the surface of what we understand about the plant. And it's also a plant that has six to tenzero years of documented history as a medicinal plants. So it's ancients, it's present and it's I get to keep learning and learning and learning. It's kind of so beside your podcast, what else is you're doing outside of the podcast, or are you solely focused on that? No, I'm not solely focused on that. So organizing different teams within the company right now. Are you and still in California or no, actually live in Austin, Texas currently. Okay, yeah, yeah, so that was that was a part of the move away from the cannabis cultivation. Wanted to like move myself from California all settle, settled down and takes us. Yeah, it Taxas little bit, little bit different down here, so you do what. Sorry, that's okay. That's okay. I'm mostly focused on the marketing side of things for a company and which, obviously the podcast fits under that umbrella quite well, and so can keeping the relationships growing, speaking to do new potential customers and and allowing for access to what we're up to, because it's a digital platform. So it's a little different than what's happening in the industry. A lot of people are trying to buy real estate and grow a lot of weed in that place and things like that, but that's not at all what we're up to, where we're about educating and connecting. What do you see is the most exciting aspect of the thing that you're doing with marijuana? What do you see as this is a pinnacle that you would like to reach, and that would be the most exciting aspect of it. Yeah, well, the most exciting. So one thing is steering people away from using the word marijuana at all. Okay, because it has its roots and deep racism and derogatory nature of the early twenty century and trying to dissuade people and making it sound evil with using a Mexican word and that the the dirty Mexicans crossing the border with their devil weed corrupting the youths. That's where the term comes from. So just even that. I mean, I'm sure I mean any Canadian did not know that. I mean we're from Canada, right. I mean marijuana or weed or a number of things. I don't think that came up. Maybe you guys took all the meaning of it. We just got the word right. It just not slowly matriculate up. Yeah, just like to give us the bag.

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