WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 20 · 1 year ago

#16 Matthew Myro Host of Edge of Cannabis Medicine Podcast


Bourgeoning podcast host and experienced Cannabis Industry Consultant (15 years) with a demonstrated history of working in the alternative education and personal development industries. Helping individuals heal and optimize by transforming the way they eat, move, breathe, think, and feel in order to induce more Flow. Skilled in all areas of consciousness expansion and evolution with a Master of Arts - MA focused in Philosophy, Cosmology & Consciousness from California Institute of Integral Studies.   

https://www.edgeofcannabismedicine.com/ http://www.matthewmyro.com/



Welcome to why we work with your hostand Brianvi as he speaks to people like you from all over the world, as wetogether dive deeper into our motivations struggles, joys, seeminglyMISSTEPD, opwarnings and advice, which will be an encouragement to us all toget uget going and keep on Workingkingis good. Now, here's yourhost to why we were Cryin binthis is Riv. Why we work- andI have a great pleasure of meeting and talking with Matthew, Myro Good Day,young man hither Sar how are yo I'm doing wonderfully well Matthew. Thankyou for a coming and again don't I have this urge to mention it that we metthrough Lington. Yes right, I, this is like the third or fourth person thatI've met through Lingcton, and I find I should just mention, like it's a greatresource for people, an work trying to find some things and we're going to getyou to talk about some of the things you're doing. But that's how we met,and I find it very interesting how people with business interests or things to do withwork can come together in this rather than other forms of social media, and Ifind it quite helpful. So Matthew. Can you give us a little beginning ofMatthew when you were younger and how you first started Um in your journey ofwork when I was younger, let's see well yourfirst job you're like very first job like the paper road or the you know what Wel back up before myfirst actual paying job. My father always had projects and always wantedto include me in his project, so we'd buil te offence or building a deck orrefinishing a basement or digging a hold por and extra slabag rive way, orthings like that, and so I was always his helper andsoas always interested inthat. Was He just a handy man, or did he have a business as well? He had absies he's. Actually a coater he's he's been writing software since the earlyeighties, and so so with o these types of yeah. Those were just handyman jobs,not his business per se. Correct, correct yeah. So before that he owned afur and swate cleaning company, and so he had to do everything if somethingbroke, he was fixing the machines. If the the delivery truck broke e sixingthe truck Yeu, he he learned the hard way how to do everything, basicallyfrom plumbing, to electrical to machining to carpentry, whatever it was so that was kind of the environment Iwas raised in, and so my first job when I was fourteen, I got hired at ahardware store, so it was kind of fitting Kindo knew her way around theplace. Very much so did he help you get thatjob, or was this your own motivation to go out and seek some employment foryourself? No, it was the stepfather of a friend of mine who was looking forwork and it was the local hardware store and so yeah. I went in and said,Hey I'd like a job. Why did you get that first job? It? I had some extra cash. It wasreally nice. You had to be a kid and be able to go to the movies. Take mygirlfriend out to dinner or something like that, and even though I had to getdropped off by my parents, it was still really nice to just have that kind offreedom. That's kind of cute, though yeah it's Kinda cut. What are some jobsthat you had since then, like into Middle School High School, I always kind of had a job. I had a jobat a Ete was a wildlife store where we soldbird feeders and bird feed and Um kids...

...wildled games. Things like that. I did dortador sails for replacementwindows that one was horrible. I was just going to say how difficult wouldthat be? I was talking, and I know about people selling, say vacuumcleaners or something but window replacements window replacements. Howwould how would you go about doing that? Like I mean I can think of my head, howyou know you're going to get clients, but how did you do that? Yeah well Moknock, ing the door and say hey ho how you doing I grew up in Cleveland Ohio,so the winters ware rough and s hey. What's your heating bill like in thewintertime? Well, you know at this window we can reduce it by Blah BlahBlah percent and you'll save this much en. How old are your windows? How oldis this house? You Know Slam did you, I mean 'cause. First, Ithought you would walk around people's houses and say they need new windows.Hey did you? was there that element to it as well or just no, it was the boss.We had a team of like two or three guys and our boss would drop us off in ourneighborhood and say knock on every single door and the whole pon was justa set up an appointment for the boss to get in there and sell them. How many?What was the percentage on yess versus nose, um mean barely about zero, might have padtos his Haffe. It isHuscape, really tough. How long did you last with that? I lasted a couple ofmonths. It's tough. I fel like I was. It was Sol sucking every single day.You know it's funny, though, because there's other people that can do thosejobs right. I was speaking with someone the other day and mentioned 'cause whathe did he did. He was selling vacuum cleaners that I mentioned the pursuitof happiness. Did you watch that movie there's a willsmith selling like themechanial machines, an as soon as like a single single dad and trying to godoor to door with his one machine trying to get just enough to get paythe rent? It is sucking it's really really difficult, but it is for somepeople wha what what was your next adventure after selling windows, Ithink from there I got hired at a teahouse, an Arabic teahouse Oky, and that was really cool. That was YEP. That was a good startinto some more interesting things at kind of moved into working coffee shopsfor yl yeah. After that so yeah yeah. That was good TP, my undergraduateschool college wh. What did you do in school, WH, D d? Where did you go toschool? What did you do? I I actually created my own major. I called it thehuman experience it was implanned between socioculture andthopology andthe philosophy of religion and cultural harts. So, okay, so now you're kind ofgetting more towards what you do now, that's more closer to the path thanselling windows right, much more yeah ye H. maybe not I mean you're openingthe window to people's lives. I mean, however, you want H, Heris, O atlepoetic about anything if you want to. But how did you? What? Where did you um turn in terms of wanting to createyour own degree, ind, going down the path that is leading you to where youare now? I always had strong interest in humanities, N in people in generaland art. I grew up playing guitar and studying class of Guitar and M. I havemy father's first cousin is actually a showman and was touring the country inthe world really for the foundation of Shamonic studies and he would Hav. IDram and He'uld come stay at the House and I would ask him about what he'sdoing om I'm traveling to the spirit world to H, speak to plants to find theright ones to help my clients. I M like...

...wait what so it kindof drove me downlike half and Yo rereat that okay yah yeah, going to repeat that? No, no, Imean you're saying to him waits! Oh, yes yescan! You repeat, Theta exactlyso like okay. What does this mean to Shov in and so wanted to study,shamanic cultures from around the world and drove me into that path? So then,in your school? What was what was the sort of program that you created andwhat was your en goal? By creating that program, my engle was to learn as muchas I could about the human experience. What what was it like from the timeAbouttwo to three hundred thousand years of human history? What was that like and what is what aresome of the more enduring experiences of cross cultures? Y? U Know some kindof belief in divine some kindon of religious structure around that beliefin divine and and always this pursuit of understanding that every culturethat we have record of had some kind of interest in knowing why they're thereand what they're doing there and in that process they all created art. Sothe cultural arts and the philosophy of religion and anthopology they all kindof work together in concert to create this vision of what humans are think they are and even what theycould be in the future. So, in the end of your degree, did you come up with your own say thesis mission, something that you'veyou've settled on, as this is what the human experience is? Is there somethingthat you you had your Um Nirvana? Is that ould that be kind of a reword? Inthat instance h your point of euphoria? What did you? What did you realize atthe end? I realized that I had so much more to learn hat really what I realits humbling, yeah and O. I did. I went to graduate school for it, studiedphilosophy, cosmology and consciousness in graduate school and so went on tokeep learning more and more and more about about the human experience and,obviously, in graduate school, took a much deeper dive made a greater breathof of thinkers and philosophers and people that have been doing it and hadsome real lot more real life experience with actual Shamans in South America,with with Buddhist teachers in Asia and yeah things like that. So were youworking this whole time or were you? Did you save up money to go to school?How were you paying for yourself? I was working the whole time. What were youdoing? I was working working, coffee shops and still in e comsea yeah. Iworked at a coffee shop in a bookstore and then for graduate school. I moved to SanFrancisco and got a job in a coffee shop on hate street, which was reallyexciting, Ot the characters and fun people around there. But then, while I was in graduateschool, I got a job at a medical, cannavas nursery, okay and so than thatthat completely changed the Ark of my path. In what way were I change? Howdid that? Because I think that's even leadingmore to what you're doing now. So how did that wrect? How did you step into that? First ofall, or did you experience with? Did you have experience with marijuanabefore you started that or- and I don't mean like recreational use, but wasthis in your studies? Did you see this asthe next logical step? I wouldn't say I saw it as the nextlogical step. That thought is the next really interesting opportunity and Ihad certainly an affinity for Canabis. I used it recreationally and really recognized its capacity as ahealing plant. I had a lot of stomach...

...issues, had irital bal disease andfound that Canavas was one of the only things that would actually alleviatethe sharp pains and also for its philosophical and its consciousnesseffects. AFOUND IT to be incredible. It was like a a spiritual tool so, as Iwas studying consciousness and given the opportunity to grow a tool ofconsciousness, the two seemed to fit really well together. So what was thejob that you started with with cannabis? What were you doing so it was, it was anursery and what we would do is we would cut clonhes, so we would cutbranches off of the plants dip them in a rooting solution, dipped them into agrowing medium and let them grow roots, and once they grew roots, we would takea Prad of these little baby plants over to the medical dispensaries and thethey. The dispensaries would sell those little baby plants to growersthroughout the state. Did you know anything about that before you started?I did not. Is it interesting? What what do youthink about that whole process? 'cause, it's not exactly what you're doing now,but did you enjoy that type? I loved it. Absolutely I loved it loved it it? UThere's something really magical about that process of forcing roots and somethingphilosophical about it too. It is like, even in the worst conditions you justget severed from whatever it is that you might be a part of, but you canstill if, with the right care with the right attention, you can still growroots and find a way to be strong, again, R, love that process yeah. So meanwhile, you're still in schoolcorrect. Is this changing some of the philosophy of which you were studying,or is this amplifying what you've already learned? Um, I usually a job at that point it Ifelt like it was experiential in regards to what I was learning and soum studying consciousness and evolution ofconsciousness and being able to witness the relationship between the cultivatorand he cultivated and seeing how we could you know beyond just the exhalingof Co, two providing more food for these plants. It seemed like we couldpay closer attention to them and they would grow their rootes faster or ifthe group of US was in in a weird place, maybe some infighting and things likethat that the roots would slow down with how quickly they produced it wasreally fascinating to witness that that interplay of consciousness betweenplant consciousness and human conscious. What year was this when you first gotthat job in ingrafting plants, it'Stwo thousand and four? So this is this is a boom period. Is itnot? Is that and in San Fancisco Yeah California?This was, it was still not quite a boom, yet it was y much ramping up, I wouldsay the boon kind of peeked around two thousand and nine yeah. It's Um Yeah 'cause. Now it's it's prettyrampant North America, Canada, meeving from Canada. It's something I've knownabout for a long time, Um and it's picking up in the states. I mean atmore of a rapid pace. So after you graduated, were you still working inthis particular job? Or did you do something different still working inthis particular job? So I stayed in the Medical Canaba space and ended upbecoming the general manager of that company and branching off with a few ofthe employees, and we started our own company kind of as a competition but did well Ei. We managed to do quitewell for ourselves, probably lucrative business. Is it not it is it is it itprovided for a lot of really really beautiful opportunities. That's forsure so did that lead into what you're doing now, or did you do something inbetween? I did something in between yeah and yes, it did lead into what I'mdoing now, but I did something in...

...between what what did you do between so,as I was growing through that I also M. I've always had obviously a fascinationand a passion for Human Development and human processes, and so I got reallyinto the personal development side of things and also fitness, coaching ndthings like that. So I created a transformational coaching model startedtaking on clients, personal clients, one on one with that, so it was doingthat for a while kind of as a transition out of the Medical Cano isworld and then actually, consequently, a transition back into t. Why did youwant to get o? Why did you want to get out at that point? The situation inCalifornia wasn't Um. It wasn't great, as far as I could tell.It was right on the precipice of when they were about to act. The adult use,laws that were going to be very damaging for a lot of the medical lawsthat they already had in lace, R, conflicting one another very muchconflicting one another and so all of a sudden where, whereas the patient usedto be able to get let's say tincture that they were using that hadx amount of THC in it all of a sudden with the adult use laws, that amountwas reduced, sometimes by two thirds, and so they couldn't get the samemedication that they were able to get before under the the medical laws. Now,with the recreational laws in it and th all of a sudden, they had to spend twoto three times more money in order to be able to get the same amount ofmedicine, and I really didn't like the way that things were playing out. So Iwanted to kind of distance myself from the industry. So was it becoming Um too difficult to maintain a businessbecause of the the eagl ramifications, and it was you didn't want to have to deal withthat or y or something else it was. It was a little bit of that, but it wasmore of immoral stand. Honestly, it was nlike the way they were taking it. Ididn't like it at all. I didn't like it O. I was ready for a shift. I had spentclose to fifteen years in that industry, and so I was really ready for a shift.How was it fifteen years in and then switching to life coach? How difficultwas that transition, EW, let', say fourteen years, but I it actually itwasn't that big of it wasn't that big of a deal, because I had been doing thelife coaching for the last few years in conjunction II, so it was able toreally smoothly go in andwhat. Did you what made you decideto jump back into the marijuana business? Well, oddly enough, my father, you know, was in the back of my mindashow? How did your coading dad think about this? But then? Okay? Now yescontinue! Yes, so he was approached by a business partner of his in n, thehealth carry industry n in the traditional healthcare industry. He hadcreated a product with him that helped assist with post acute care, so oncesomething gets discharged from a hospital helping them find the nextcare of Facility for whatever it might be, that they needed to do, and so hecrated a Hehero, the sofware for that program, and so this gentleman hadfriends who were, I guess I thin as Theye- weredispensory owners. I believe in Nevada and said Hey. This are thebig issues that we're confronting all the time and Lightbolb goes off in hishead and he says: Hey. We actually built a t, a structure that sounds likeit might be similar to what unique you guys need. So we went back to my dadand said: Hey C an can you write something like this for the medicalcannabis industry and he was like yeah. I couldn't write anything so they started putting together a teamand looked around the table and realized. There was a bunch of fiftyand sixty something white guys with...

...zero experience. Have no idea and my dad's, like Hey, I know a guy. Did you ever have a t conversation withyour dad about that, like Um? How did you feel about thinking of me? I wasthat ever like art e, it was we we have an incrediblerelationship of Yo and so, as I always shared with it, whenever he'd come tovisit me in California all and shared with him our spaces and show what we'redoing walk hem through it, an d r yeah it was he's yeah. I would not say that he was a hippy,but he he's enjoyed his fair Sheriffca. He he he he had friends, Hea r. So how so? This is you're nowfull blown into what you're doing now reglect. What is it? What is it you doon a daily basis, so, right now the majority of my time is spent with apotcast, and so I have my own Pu cast the edge of Canabus medicine podcast,and so it is geared towards finding individuals who are innovators intospace around physicians, researchers, clinicians, um cultivators that arereally advancing the practices. Processors lab testers, anybody who'smore on the science and research and medical side of things and m steeringmore away from the business and interestreside, because a lot of that'sbeing covered I'll, probably move into that eventually, but really wantted toget really the top no information to peopleabout this. Why is that that I mean I can guess, but why are you looking forthe industry side and I you'd want to get to the business od, because we needto make money and sometimes that's the easier way to do it, but why wouldyou want a differency th who you're trying to contact now? What is yourmain goal in trying to contact these these professionals? Well, when you get to start talking to a CEO,they have N, I'm sure that they have all truistic motives as well being inthe medical Canapas pace, but they have some ulperior motives as well, wherethey're trying to make money and they're trying to push their product.So I'd rather speak to a doctor. WHO's been writing recommendations forpatients for the last ten years and actually spends a lot of time, studying,studying the plant and studying the andacanamonoid system so that they havea knowledge of it and want to educate people. So this is purely abouteducation. This spouncast and Um not trying to help people sell theirproducts. So are you reaching h where have you reached in terms of countriesother countries? Besides in the United States wherehop, you had thatOpportunity Ye for the people, I've interprofessionsinterview. Well, even what what is it you do in your podcast or what are someof the experiences? You have your potcast and are you reaching out tocountries like Canada or what other countries do you rejoke to?Yes? So as Yo ' You're dealing with legal issues too right, some countries,people in some countries may know about it- may deal with it, but maybe it'sillegal there correct correct, I'm keeping my focus mostly on the UnitedStates. I have spoken to a couple of Canadians, but the laws are very different there andthe access to research- and things like that are all very different, and so itwas very interesting to be able to have that kind of a alternative perspectiveand how they're able to get after their research and what hoops they don't haveto jum through that we do have to jump through in the states, but I'm reallyfocusing on the United States, because that's where our big push is I's, umspecific as part of the company that I'm part of right know. So you haveyour bachelor's degree. Your masters degree. How much of a learning processhas this been for you, Constant Costi, it's pretty, it seems prettychallenging cause. You're, not I mean...

...'cause. The stereotype is Aman. YouWant Tab by a beg. Wheat, yeah, anecesaractively. Fightingagainst this is real medicine. This is an incredibly complex plant that hasover four hundred chemical constituents and each one of those has its ownspecific healing and medical properties and we're just scratching the surfaceof what we understand about the plant and it's also a plant that has six toten thousand years of documented history as a medicinal plant. So it's ancient it's present and it's get to keep learning and learning andlearning it'. So, besides you podcast. What else is he your doing outside ofthe podcast? Were you solely focused on that? No I'm not sotely focused on that,so organizing different teams within the company right now ar you still inCalifornia or no actually, I live in Austin Texas, currently, okay yeah, so that was that was a part ofthe move away from the the Cannabas cultivation wanted to like move myselffrom California settle settled down in Texas, yeah in Texas little bit alittle bit different down here. So you do what sorry? Oh, that's, okythat's!Okay, I'm Um mostly focused on the marketing side of things for a companyand which, obviously, the pot cast fits under that umbrella. Quite well and soto keeping the relationships growing speaking to do new potential customersand and Um, allowing for access to whatwe're up to because it's a digital platform. So it's a little differentthan what's happening in the industry. A lot of people are trying to buy realestate and grow a lot of wead in that place and things like that. But that'snot at all what we're up to Werewe're about educatioing and connecting. Whatdo you see is the most exciting aspect of the thing that you're doing withmarijuana? What what you see as this is a pinnacle that you would like to reach,and that would be the most exciting aspect of it. Yeah well t the mostexciting, so one thing is steering people away from using theword marijuana at all NC. It has its roots and deep racism and derogatorynature of the early twentieth century and trying to dissuade people and making it soundevil with using a Mexican word and that the dirty Mexicans crossing the borderwith their devilweed corrupting the youth. That's that's where the termcomes from. So, just even I mean I'm S, I mean any Canadian did not know that we're from Canada right W. I meanmarijuana or weed or um a number of things. I don't think thatcame. Maybe you guys took all the meaning of it. We just got the wordright it s, Lo, slowly, a Matirculat Yeah J we like to give I the bag.

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