WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 111 · 1 year ago

#111 Laura Gariepy - Freelancer Coach & Content Writer - BrianVee WhyWeWork

ABOUT THIS EPISODE

Laura Gariepy is a freelance coach and content writer who not only has skills in writing, but also the ability to bring out the best in you, if you would like to become a freelancer yourself.

Contact Info

Laura’s Profile
linkedin.com/in/lauragariepy

Website
everydaybythelake.com (Company Website)
https://www.beforeyougofreelance.com/

Phone
508-596-4297 (Mobile)

Email
laura@everydaybythelake.com

Twitter
EverydayLake

About

"I’m a highly-praised content writer for businesses and publication editors. I’m also a passionate business coach to aspiring freelancers.

About My Writing
I know first hand that running a business can be overwhelming! There's never enough time to do everything and creating content often falls by the wayside.

The problem is - every business needs content like blog posts and newsletters to continuously connect with their customers. But how do busy entrepreneurs put out consistent and compelling messaging without creating a clone of themselves? That's how I can help.

Using a consultative approach, I offer custom written content solutions to busy business owners. That means they can engage with their market and be less stressed.

If you're feeling panicky just thinking about your next blog post or newsletter, email me today: laura@everydaybythelake.com

About My Coaching
I launched Every Day by the Lake, LLC in 2018 because my traditional 9-5 job wasn’t allowing me to show up the way I needed for my family - and for myself.

Since then, my freelance business:
-replaced my previous office job salary
-gives me significantly more freedom and professional satisfaction
-allows me to prioritize my life over my work

In fact, my freelance business allowed me to step away for several months when my father passed away. And it was there for me when I was ready to return.

I know that freelancing or self-employment isn’t for everyone. But, it can absolutely work for more people than you’d think. And it may be just what you need so you can be more present in your own life.

Making this move can be scary and complex, but it doesn’t have to be. I’ll help you:
-Get your personal finances in order so that your bases are covered
-Land your first clients - without cold pitching
-Reframe your mindset when it comes to money, work, and business
-Coordinate the rest of your busy life around your new freelance business

If you’re thinking about making the leap, contact me today: laura@everydaybythelake.com

To learn more, visit: www.beforeyougofreelance.com" (LinkedIn)

...welcome to why we work with your host, Brian V. As he speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice which would be an encouragement to us all to get up, get going on and keep on working. Working is tough, but working is good. Now, here is your host to why we work. Brian V. I'm Brian V. And this is why we work today. Have the great pleasure of speaking with Laura Garrity. Laura is a freelance coach and content writer. Today. I want to find out how many people are, in her estimation, working in 9 to 5, not doing what they really want to do. Also, what is stopping people in this case of being a writer? Join me today in my conversation with Laura Therapy. I'm Brian V. And this is why we work today. Have the great pleasure. Speaking with Laura Garrity. Good day, Find lady. Hey, Good. Good day. Fine, sir. Thanks for having may see now you're quick on your your with some people. Like, um, what do I dio? But thank you for coming on here. Laura, I appreciate your time. Will you be able to tell us what industry that you're in in just a little bit about what you're doing nowadays. So I'm a freelance writer that primarily serves the personal finance, entrepreneurship and career niches. Though I do have some outliers. Um, I predominantly right block posts, newsletters, online, web copy, and occasionally, social media posts. What would like this? Because I'm an idiot. What? What would freelance writing be categorized under? I guess you could put it under marketing or communications. E think it probably depends on the company. What about you, Laura? Now you're working this. I have an idea of your story which will get into how you switched and, you know, taking that big leap of faith. But what would have been your very first job? Maybe as a teenager, maybe as a preteen selling lemonade, delivering newspapers? What was your very first gig? So I got my first job when I was 15. Um, it started off as a volunteer role in a nursing home. I worked in their activities department to help the residents there get settled in tow. You know, various arts and crafts projects and games, just basically serving as an assistant for that. And it ultimately became a paid position with a few added responsibilities when I was 16 and I kept that job until I graduated high school. How old were you when you graduated? 18, 18, 18? What got you into that? I know you volunteered, but why did you volunteer in the first place? Why did you accept it as a position? So my my father actually gave me an ultimatum that summer. He said, You know, you're gonna have to do a bunch of choice around the house or get a job. And so getting a job in getting out of the house sounded infinitely more exciting. So that's the right I went. My grandmother's actually both my grandmothers. We're both nurses in the in the elderly care industry. And that's what led me to choose. That is my first job. What about? I could only imagine you're in there. It's with seniors. And then you're doing activities. So your creative even at 15, you know, where did did you do baby sitting? Did you were you a very, um, artistic? Growing up in school and in...

...elementary school in this case and being craftsy crafty, Well, I can't draw to save my life. But I did play trumpet. I kind of walked in my father's footsteps for that. So I played trumpet, I think, from fourth or fifth grade all the way through high school. But I also wrote from a really early age, so I had some poetry published, and then I also had some short newspaper clips published when I was in high school and those were paid. It was a nominal fee, but it was nice to have those bragging rights. Speaking of that and knowing I have a daughter and I have an interest in writing, but I think I'm just too lazy to do it. I don't know what it is. There's that big mountain in front of me thinking, Oh, there's just like and then you have to dive into your more creative side for you is probably much easier. Maybe it wasn't but thinking of my daughter and trying to encourage her into exploring writing rather than we have her. I mean, a lot of people have Children nowadays, have them at home, and I think one sort of creative way of getting kids to start writing is copying other work, just understanding the creative style and and doing that opposed to coming up with your own ideas. How was it for you? How did you get into writing, say, poetry when you did? Jeez, that's a good question. Honestly, I think it just kind of came to me. Naturally. I did do a lot of reading as a kid, so I'm sure you know that informed. You know what I wrote initially? Because I do think to be, ah, creator, you have to consume and digest and then put your own spin on things. Um, so that's probably what happened. But I'm not 100% sure. Like I don't remember the day I picked up a pen and said, I feel like doing this. In what way were you consuming books? Because again, my daughter, I think two fronts. My daughter just he's like a sponge. I said that to her yesterday. No, I'm not a sponge, papa, but you're sucking up all of this. This information, which I think is great but I remember when I was younger I was jealous of people who and I can remember a girl. I wish I could find her. I'm sure I didn't treat her nicely, but she eventually threw me down on the ground and beat me up in school. So I remember that. So I'm sorry for her if I ever find her for that. But what were you consuming? What types of books. What was your interest then? Oh, jeez. My mother had me reading from a pretty early age, like basic things starting from, you know, around kindergarten. First grade. And so it's just your standard. Um, you know, early childhood picture books for a while, then maybe graduating the Berenstain Bears and then some of the young adult novels that my mother enjoyed in her youth, like Hardy Boys and Nancy Drew And, you know, kind of throwbacks from the sixties. So that was some of my earliest literature. So as you're approaching high school or in high school, still working for the nursing home, what do you starting to think for a career in your further education? Honestly, I originally majored in journalism because I had gotten some clips published in a local newspaper I had actually done, Uh, yes. Yeah, I had done like a brief little summer internship with them to to get better acquainted with the newsroom. And I was I was intrigued. Um, so that was my first major. I had a very long, windy road to get to where I am, but that was the beginning. So you decided to take journalism in college s. So it was my first major. So when you're in it in your major and you're approaching the end, were you content with that path that you're on? Or were you starting to...

...think of something else, or did you learn mawr as you were in college? I mean, I changed my major a couple of times before I graduated with my bachelor's. And so I think it was in my first year where I decided journalism might not be annoy ideal career path on Lee because I didn't think I wanted to live my life around something that was so deadline driven. It seemed like a lot of pressure, but so what? Did you eventually graduate with? Bachelor's in psychology psychology. So, as you took, you know, walked across the stage for your degree. Your diploma? What were you thinking for your career? Or were you thinking I'm going to do mawr education? Gonna take masters or something? I was thinking, Oh, my goodness. I need to go and get a master's in something else Because I don't wanna be a psychologist. E don't want this diploma. E wanna go back? E needed to graduate that that chapter needed to be over. So did you. Eventually taking masters as well. E did Ah, three years later, I got my MBA. Really? That from journalism to psychology to business? Yeah. So you're Stoute, right? And I think that shows growing up, reading books and absorbing and being that sponge which allows you you could have chosen any path that you wanted to whatever. I mean, even now just for your, you know, as a hobby, your spare time, just thio. And I think it shows people who are growing up. The more you read when you're younger, the more avenues that are available to you and your older. And then when you I find the older we get many things become interesting. And if you didn't have that solid foundation in the beginning, you couldn't explore it no matter what level you wanted to. Yeah, I definitely agree. And, um, I still find myself reading a lot in support of whatever current interest I have because, you know, the more you know, the more doors open. So I know that you eventually got into human resources and you worked there for 10 years. Yes. So, in your experience with human resources, what is what is some key things that you have You have taken out of it. I mean, one that you didn't want to do it, although not against human resources, just for your own, your own passions and your own desires. But what is a key element that you have you have taken out of human resources? Um, I think it's just a balancing act between all parties involved. So when you're in HR, you're kind of an intermediary between the employees and the company. And while you are an employee of the company and you have to do right by the company, you also want to try and help employees during their time of need. So being able to figure out resolutions for situations that are good for both parties was one big take away that I had from that career that I think I can apply to other areas of my life while you were working for HR, Were you also writing on the side? Where you keeping up with your writing skills? Well, I mean, not really. Honestly, I let the hobby side of writing go by the wayside. For a long time I was in school, so I was focused on academic writing, and I just didn't have the mental space, the time or the desire at that point to write creatively. It's funny because that's what I mentioned a moment ago about, you know, having a desire. But you see that that little mountain ahead of you like what it takes to actually dive into it, and it seems like there you face that reality. This is not the time whether you thought it consciously or not, you just like. But when you were ready for it, which eventually you were. After 10 years and human resources, you opened up those floodgates, and now this is your profession. So as you...

...jumped into it, what was the the straw that broke the camel's back to get you Thio get out of human resources and to start your own company. So when I left my last job, it wasn't so much that I was leaving the profession. It was I was leaving traditional employment altogether. Um, I realized that a 9 to 5 was getting in the way of me, showing up for my own life on the strong That really broke the camel's back. Was my grandfather passing away? Um, it was late 2017, and I had to fly home from Florida to Massachusetts. I had three days to attend the funeral and put my butt back in my cubicle. Andi just felt totally inadequate. Um, and I kind of promised myself at that point that I wouldn't rush the grieving process or have to miss out on other important life events because of my job ever again. So I started to think about how can I restructure my life so I don't have to deal with that, Um, and ultimately, I realized I had enough savings in the bank to pull the plug just a few months later. So as you pull the plug and you were no longer connected to the HR, did you happen to write anything before pulling the plug or was it completely pull the plug than right? It was pretty much pulled the plug then, right? I was thinking about what my next chapter would look like, but I really hadn't done much toe execute on it. Pretty brave. Yeah, Yeah. I mean, if I had, like, $3. Yeah, like if I had no money in the bank, I think it would have been reckless, but, you know, it was a calculated risk. So what was your first the first time you receive payment? What always What did you write? Oh, jeez. It was Ah, 500 word block post for another website in the personal finance space. And I didn't even realize I was going to get paid When I took on the assignment, I just wanted to be able to say, Hey, I got published on this website because I wanted the bragging rights. I was still really new. Um, but when the website owners assistant reached out and said, Hey, where can we send your 50 bucks? I said, whoa. So it was. It was a shock, but it kind of made the light bulb go off. I realized if I could replicate that process enough I could earn a living. So now you have every day by the lake dot com as well as before. You go freelance, where you help other people become freelancers. What is the process that you go on, Cove? It might have thrown a wrench into all of this. But what is it May be a weekly process you go through in the work that you do now. Oh, jeez. E think it depends on what's going on in my life. That was kind of the whole point of going freelance to begin with. So some weeks I may work 50 60 hours. In some weeks, I may work 10 or 15 s, so it's really dependent on personal circumstances. How I'm feeling and you know, of course, workloads. So if I have deadlines that I have to meet, then I will meet them. But I really enjoy the flexibility and fluidity of the lifestyle. I'm thinking as you're mentioning your process that some writers get writer's block. But knowing that you are diverse in your ability, I mean, you do blogging, writing, editing, content, strategy, copyrighting, ghostwriting, email, marketing and content marketing. So you have a broad range of weapons in your arsenal to help people and yourself write your own content and help other people. How does writer's block work? Or how are you able able maybe to overcome writer's block by baby jumping into different industries of writing...

...and then pushing, You know, something where you might be struggling and then jumping into something else, working on that and then maybe coming back, opposed to writing a book, for instance and like, Don't know, I have to step away, Go run or bang my head off a rock or something? Uh, yeah. Book would be a massive undertaking, and I'm honestly terrified of that. I'm Oh, come on. What do you mean tempted by it? Everyone in the world? I don't know. That's exaggeration, but I'm going to write a book. You're a writer and you're telling me you're not going to write a book? I didn't say I'm not going to write a book. I'm just procrastinating procrastinating, Um, but yeah, exactly to your point, to kind of get over those cramps and your creativity, it makes sense to shift between projects, and that's what I like to do. You know, I keep a master list of what I have do for the month, and I'll often have, uh, you know, a handful of articles going at once at various points of completion to some will just be in it and research some will be an outline. Some will be a draft that I need to edit. And so because there's a lot of things happening in my business is always something I can work on if the words just aren't flowing. But one reason why I don't have a lot of writer's block is because my clients often tell me what to write. So if they want an article that covers these five points, I'm going to give it to them, you know, So sometimes it's nice to be able to have those assignments where you don't need to be supremely creative. You just bang it out and get paid. What is the main reason people are coming to you in terms of their businesses? Is that their inability to right time restraints? What is it your creative ability that you bring? What are they looking for? I think it's a mix of both. You know, A lot of times I talked to you businesses who are just frustrated because I know they need to do it, but they don't have the time or they despise to write. But sometimes I am approached because they'll say, Oh, I saw what you wrote on CNN chest website, your social media, your own website and I really like your style. Um, so that's always nice. That's really gratifying, but definitely different. Businesses have different reasons for seeking freelancers to help with that. What is your writing process? So pick any sort of content area. What is How do you go through that? Well, first and foremost, I wanna have a solid understanding of what the end product should look like. So I get a much detail from the client, as I possibly can. Then I sketched out a rough outline of what the finished product should include. Then I go and I do research so that could be, you know, looking at other articles, reports doing interviews. And then I popped that data into the outline. I'm a flush out the outline a little more to accommodate new findings on drum there. I do a rough draft. I usually like to let the draft sit for a day or two if I have time so I could go back to it with a fresh pair of eyes and then I run it through tools like Graham early to make sure I'm not missing something. As faras grandma goes, I also do a self plagiarism check through Graham early, because when you write 10 articles on how to write a budget, eventually you're going to start repeating yourself. So once I know that I've produced an entirely original body of work and it meets the client standards and I'm satisfied with how it reads, I submit it on Ben. Make changes. If the client requires you mentioned a fresh set of eyes. Do you also handed out to an editor? Are you the one that completely does it from beginning to end? I don't have an editor. That's not something I'm opposed to, but I don't necessarily want that right now. I guess that maybe a control thing. So I do have some hesitancy there. Well, I like what you're doing. You're using Graham early. And what was the other one? Ghostwriter? Uh, they grammar. Lee has a built in plagiarism checker, so I...

...used that at the same time, Yeah, course writer of Plagiarism Checker. But that's interesting to hear the process that you go through. I mean, that's pretty extensive for a piece of content. Yeah, but once you have it down, especially if you write about similar topics repeatedly, you know, I could go from blank page Thio, you know, finished article in 90 minutes. You know, depending sometimes takes a lot longer, but there's an efficiency to it as you as you do it. Laura, How many people? Because this is what your second sight before you go freelance helping people, however, they want to do it in their life, maybe getting out of their president job and starting their own or on the side part time. How many people do you think there are out there that air sitting behind in their cubicle, sitting behind their computer, really itching to get out? I mean, number wise, but do you think there's a lot of them? Yeah, I absolutely dio And I know freelancing isn't for everyone, for a variety of reasons, but it absolutely could work for more people. Um, you know, than what folks think. There is a lot of fear around freelancing. There's a lot of misconceptions. So I think if people really had the guidance they needed and some information, they would be ableto be successful. What do you think that fear is? Um, fear of failure, like anything else, is the main route of it. But specifically they're afraid of not being able to get enough work to support themselves and that they'll run out of money or, you know, have financial despair. So that big fear of not knowing if you consume port yourself. How has it been? Or may it may not have been challenging for you because if you're not swimming, you're not staying afloat. And soon as you stop and you're starting to sink, how is it a challenge this time? You know, in 2020 2021. Has it been a challenge or a zloty? As you're putting in that effort, there's always gonna be work if you have those skills. I mean, I've seen a lot of freelancers flourish despite the pandemic, and for me personally, I've been fortunate. Thio not be super financially stressed. You know, I left my job with a really solid nest egg which afforded me the time to ramp up. Um, I had a significant amount of savings in the bank up until, uh, you know, last year where I had to take some time off and depleted them, And now I'm kind of in rebuild mode, But I'm definitely doing better than paycheck to paycheck. Andi, I think as long as you have a good network and you're willing Thio hustle as needed, you can keep your pipeline full. What is this? Um, satisfaction you're getting out of now? Looking back a few years now of not sitting behind that cubicle and being your own boss. What is some satisfaction you're getting out of that? But what air Some some difficulties and challenges. The main satisfaction is just being able to prioritize what happens in my day. So, you know, very. For instance, a couple of weeks ago I heard from my uncle that my grandmother was very, very sick, and so I went to their aid immediately. You know, without thinking about it, because I know I have that flexibility. Um, that's that's the biggest satisfaction is just being able to control my life much more than I could. If I move on a set schedule for a corporation. The biggest challenge, I think, is, um, time management. So, you know, I have all this flexibility and freedom that I'm enjoying. But then sometimes I enjoy it a little too much. And I have Thio face the time crunch of...

...getting what I need to get done done by a deadline is a Netflix. No, no, I'm not. I'm not a super big Netflix person there sometimes, you know, I will, um, you know, been just show on demand. That's not usually the culprit. I realized something the other day. We're watching Netflix, and if you binge long enough, it stops and says, Are you going to continue watching? Yes. Leave me alone. I wanted to judge me. Just keep playing. Go interrupt my veggie time. I don't know. What is it looking when you pee unplugged from the corporate world and got into writing full time for yourself? What is this skill that you really had to hone in on that you weren't really sure about? You didn't have And maybe even now you're still ramping up with eso. I'm introverted by nature. I don't like crowds. I don't do well in big groups. Um so to be able to grow my network and forge connections, um, in order Thio especially with the video component. I I hate being on camera, but I know I need to push it to keep growing on dso ideo you know, and I know that I'm reasonably eloquent and intelligence, so that's helped me to get over that fear. But knowing that I need to meet people and help people to be successful in business drives me to get over being uncomfortable. Um, you know, in terms of, you know, being social, If you drop me in a conference hall with 2000 people, I'm still gonna be in the corner, you know, with two or three other people having conversation instead of being the thick of it like there's just certain things that I'm probably never will be able to dio. But getting on a podcast or reaching out, um, is something that I've gotten a lot more comfortable with. There must be some sort of seesaw balance with people. I'm definitely not eloquent, but I'm okay with getting on a podcast. You on the other. Do you remember your first podcast? And was it just almost devastating. I remember my first podcast. I think it was back in 2000 and eight. Not long after I quit my job. I don't even think the link is live anymore. I think the guy who was doing it shut it down. Hey, was in the Philippines and we had technology issues up the ying yang. So there was that, um but no, I I didn't feel nervous. I didn't think that the content itself was bad. And maybe that's because we were recording the audio over phone eso There wasn't any video component. And I had actually been talking to this person for a while, so there was already a familiarity, so that probably helped Thio you mentioned, You know, sometimes that the challenge is staying productive, you know, taken advantage of your free, free time. How do you stay productive? What gets you going? What keeps you motivated knowing that I have a mission to complete? Um, you know, I I'm a huge believer in inertia. If you're stopped, it's going to keep you stopped. But if you're moving, it's going to help you keep going forward. And so as long as I can bust through the bad inertia. I can have the momentum I need to get what I need to get done. Done as a writer, You mentioned Graham early, so that might be it. But is there a tool that you use that just it's most essential to you each and every day? You right? I would say That's probably it. I mean, I write primarily in Google docks just...

...because it's so easy to share the file. And it also retains a lot of the formatting when you cut and paste it into other things, like WordPress. But I'm not big on tools and APS like I do a lot of my business old school on sticky notes and notebooks. Maybe that's because I'm older, millennial or whatever age bracket you wanna put me in. But, um, not not so much in the tool department. Besides the sticky notes in some note pads. Are you specifically writing on computer first or you writing on note pad? When I'm researching or doing an interview, I'll write it by hand on. Then I will go and digitize those nose in the form of putting it into an outline, and then I'll take that and I'll flush it out and, you know, into complete sentences and and a polished work. What kind of computer you're using for? Do you have, like, a laptop user? Just your computer or Yeah, I've kind of cheapo laptop. I think I paid a couple 100 bucks for it. It fits the bill, and some people pay thousands for those things. Right? And you're doing You're working from it. Yeah, knowing that you were in working in a nursing apartment, doing activities and helping seniors as your first job. And then you switched jobs. How many other jobs did you have besides working in human resources? Yeah, Let's see, After after the nursing home, I've worked in retail for a few different Well, actually, just just to stores mainly on. Then I worked as a private preschool teacher for a while while I was still working on my undergrad, I realized I didn't want to do that for 40 years, either. Um, those were the main ones. Yeah, retail and childcare before I finally landed on HR. So knowing that you worked in the nursing home as your first job in a couple of other sort of careers that you have had. Do you have any advice for people are getting in tow work for the first time or switching their career? I think if you're getting into work for the first time, I would say Thio go into it with an open mind. Because even if you decide you don't want to stick with that as a career path, you're still going to come away with a lot of takeaways and valuable experience that will inform your career choices and and your effectiveness. You know, you're going to be learning all kinds of skills that you can apply to your future. Um, if you're transitioning, I think the first thing you really need to think about is why What is it about your current career that is unsatisfactory? Um, you know, in my case, I just didn't like being traditionally employed at all. So trying to go to a different job wasn't going to solve my problem, but it might. It might solve yours. You know, if you have ah, boss, you can't get along with or you like the 95 maybe you want to switch job functions. Um, it may make sense to change companies or go back to school to get a different skill set. It really is situational. Yeah, it certainly is. And just knowing that, you know, people come from different background. It's good to hear your story and how you started, especially if there's a thin, maybe even thick line that shows you know you're into books into reading into learning. You were creative when you were younger, and that's where you are now in the position that you're and you're doing. And it's good to know you see these things. So as parents, as people who are young and still there's still hope for us, Thio get into some of these activities that may do us well later on. Laura, do you have a moral beacon? I used to ask, What is your favorite? Or...

...what do you think is the most important character trait right with integrity. But I think what would be your moral beacon, something that's guiding you, leading you in your integrity or in your character development? Um, I think it just comes down Thio Unterberg Station of the Golden Rule. So if I wouldn't want to be on the receiving end of a given behavior, I'm not going to do it to someone else so that that's basically a guide post for May. Yeah, it makes so much sense, but not all people follow it. True, right? E mean, to be honest, I'm selfish. Like I'm not. I'm not purely altruistic either, right? I think. Oh, yeah? Well, how does it affect me? I don't know. I'm so selfish. But it was that important to it's not, you know, you have tow play a role in your own life, right? Absolutely. The golden rule do unto others as you would have them do unto you just to repeat it, just in case people missed it. Knowing that you went into school in journalism and you switched into psychology. You gotta MBA and where you are. I mean, you probably had the intelligence to be a freelance writer without those, but what is your What is your view on education in general, for people formal and informal, but also exercise. So what is your views on exercise and education? Okay, I'll start with education. So I'm a huge proponent of continuous informal education like you just can't stop that. It has to happen for your entire life. otherwise you stagnate. Andi, I think you die quicker, you know, even if not physically, internally, um, in your world contracts. And it's just a bad thing. Um, in terms of formal education, I think it's very situational. So do I regret anything in terms of my own educational journey? No, because I think regret is pointless, and I think that I've taken value from, you know, achieving those degrees or pursuing those degrees. But I do think when you're entering college for the first time, or you may be considering a different degree, you have to consider what your goals are. You have to do a cost benefit analysis. I mean, it's no secret that college is expensive. Um, So is it going to be worth it to you either financially or otherwise to put in the time and money to go after that educational goal? So, um, I I am a fan of formal education when it makes sense, and whether or not it makes sense is very individualized. Answer. Um, in terms of exercise, I'm a believer. I'm just not necessarily a do er as much as I should be. Uh, I think that health is wealth but I also like food a little too much. So I'm striving for balance there. Well, with in terms of education, I almost feel like you ever watch horse racing. Uh, no, but I I am aware of it. The idea of holding those horses back, right? I think education, Maybe not. But I mean for me anyways, hold this. Students back in in high school not literally hold them back, but hold them back to make sure they really understand what they're getting themselves into by going into university and like, I mean, there's It's a daunting task, I'm sure for career counselors. I don't recall...

...speaking to a career council before making the decision to go to university, but just mapping some things out for students. Some people have parents. Some people have some sort of background or backup sistemas support system that's able toe. Let them see what the ramifications are, what this future would look like. But I think giving people high school students in particular, maybe even younger if you were that a student to understand where these paths can take you or where they won't take you, is I think, vital. But you know, It's only used one career council in the high school, maybe, or something. So the ability to do so is tough and exercise. I I hear you right. I'm trying. I'm I'm, like, every day trying to exercise. No, I'll tell you, do it, but it doesn't seem like this. Any benefit to it? Talk about that. That was it. Cost, cost benefit. Cost. What? What did you call it? They cost benefit analysis, Cost benefit analysis of exercising. It doesn't seem to be paying off for me, Laura. I'm trying. I'm hiking the mountains, but I keep eating potato chips and chocolate McDonald's. I don't know what e don't know where I put that, but it's so delicious. And, you know, some people are in tip top shape and they still die young. So I'm like, give me my potato chips. Yeah, you gotta You gotta strive for balance there, and I enjoy it. Laura, what is your goal? Maybe for every day by the lake or before you go freelance, or just you as a writer in particular. What is your overarching goal? So my big goal is to transition more of my business into coaching. Um, you know it is, ah, percentage of my revenue and of my time currently. But writing still makes up most of my income, which is fine, Um, for now. But ultimately, I'd like that to be a minority part of my income stream because I do love coaching so much, and I do believe I can impact more people and make more money so it za win win. What does a coaching session look like with you? It depends on where the person is. So right now my main product is private coaching. So we'd meet on a weekly basis and they would tell me exactly where they are and what challenge that they're having. And we'd work through that and they would have some action items toe work on between sessions, and they'd have access to me. Thio hash things out for the email until we met again, and then we met again. We would reassess and see what else has come up, and it's just it's really a personalized but iterative process to help them move along their journey. Narrative. What's that word iterative like building on itself? Say it one more time. Iterative Spell it. I e literate iterative. Yes. Thank you for the new word for me today. And what does that mean? E feel like this spelling bee. Can you spell it? Origin? Uh, I'm not sure The, um was Entomology. Um, it'll ideological? Yes. Uh, Internet is I t e r a t I ve iterative on dso It means to build on itself. So you need is it's like the scaffolding. So you need tohave a certain bit of knowledge to acquire the next bit of knowledge. Hopeless that I don't have that beginning knowledge to start. How has you thank you this since 2000? And you said you did your first podcast,...

...so there's, you know, but it was audio. How has zoom kind of this? This idea with these sort of abilities? You're doing your coaching online with people the majority of the time. So how is this kind of helped at least open up something that wasn't available for you a few years ago or not? Not as popular. People were not as comfortable with sitting. Hey, we could do an online course together just like this. That's very true. I think people, um, actually expect this method of delivery now eso they've they've gone past the idea of being comfortable with it, and they expect it because it's convenient. Um, and I mean, it's convenient for me to I can sit in my bedroom. Aiken travel. I can, you know, have the coaching session with the client, and we can be both be wherever the heck we want. When it happens. What is something that people may not understand about maybe writing or being a freelancer or something about you that would help them appreciate the work that you're accomplishing? Really? Good question. Um, I think one thing that people misunderstand about freelancing is that they believe it's inherently more risky than traditional employment. Um, And so while I do acknowledge that when you're a freelancer, your small business owner and many small businesses fail, um, there's also built in income diversification when you freelance, if you're doing it right, you have many clients, so if you lose one or more, you still have an income stream. Whereas if you're dependent on a single employer to cut your paycheck and they lay you off for fire, you or whatever, you might be screwed if you don't have the money in the bank. So I think people need Thio. I have a mindset shift in terms of the way they view self employment. Um, and then through that lens, they can more truly evaluate if it's right for them. Yeah, it's as I mentioned up front, like the idea of I mean, it's a wonderful I mean, it's almost like going to an amusement park. The idea of not working for someone working on your own and just being, you know, the author of your own future. But it's scary. Hey, can be I know I know can be Laura, have you? You mentioned the passing of your grandfather. Is there some? Maybe something else is, well, some adversity that you have faced that kind of maybe get you down or encourages you in your work. But you use this adversity to encourage and motivate other people in there work. So when my grandfather passed, I made that promise to myself that I would never rushed the grieving process again, and unfortunately, I was able to keep that promise to myself too soon. Um, in December of 2019, my father got sick and passed away, and so because I was self employed. I was able Thio be there for him in his last week and with my family. And then I was able to be there for weeks after Andi. Um, even when I came home after the funeral, I was able to take a three month sabbatical because I just was not in the right headspace to get back to work. Um, no. Traditional J o. B. Was gonna let me go m i A. For five months. Um and so I was supremely grateful to already have been...

...freelancing at that point. So it definitely helped me overcome, Um, that family tragedy. And it's also been an inspiration in a way because, you know, my dad died pretty young. He was only 61. And so there is, um, kind of a renewed sense of urgency to go out and get life while you're still able to do it. But also, um, just a validation as well that I'm on the right path like I was able to respond to that crisis in the way that I did because of the path that I put myself on, which was due in part to my father, who was an entrepreneur when I was growing up. Um, so there's there's a lot of facets to that. Yeah, it SSM or I talk to people the more I realized, you know, I mean, you know it, that people have adversity, Aziz. Well, my mom passed away near the same time. Is your dad with February 2020 and knowing that that timeframe for you like you just past December? Sure, December was tough. Like that was just a year, right? Eso itt's so and and for me, and maybe you can mean maybe you think the same way your experience depending on your relationship with your dad. It's just like the building up of these moments. Okay, you're getting into December. Christmas is coming or a new year, Another year of birthday comes or, you know, the exact day of which they passed away. And for, you know, I think you're younger than I am, but I think just the unfortunate fact of as we get older, unless, you know, you could have been in a war torrent country, which is adversity, but just everyday life occurrences of death. Or, you know, someone's moving away or an illness. Those things just become more prevalent in our lives and to know that other people are going through them right and that you can understand. You know, a year ago I couldn't understand losing someone that close because I had never lost anyone that I'm a grandparent's. Yes, I have lost my grandparent's, but even they were not as close. So it's it's good to know, and as we go through the grieving, we mourn and then we can help other people. So we don't think of it that way as we're going through it. But, you know, give give some time is not going to hell, people said, but it gets a little bit easier. But then we can use these experiences to encourage and help others. I totally agree. Um, one of my real close friends I've known for, um, going on 30 years. She lost both her parents before I lost my dad, and she I wouldn't say happy because she wasn't happy. My dad died, but she was glad. Toe. Have someone in her circle understand what she had gone through. And I likewise was glad that, you know, I knew someone else that it had that experience um and I do think that we can take our pain on Did use them as instruments for good Thio help others Just like you said, Laura, Is there anything that we didn't touch upon for you as being the coach That you are the writer that you are or with your websites and your business is Is there anything else that you'd like to add that we didn't mention? Jesus e Don't know, Brian. You're a great interviewer. You kind of tease through, uh, pretty much my entire professional history. So that's that's been a great conversation. Um, no. E don't think there's any facet of my story. How can they reach you then? Eso I'd be delighted if you checked out before you go freelance dot...

...com I'm also super active on Twitter at everyday Lake, and you could always just email me directly. I don't have a virtual assistant. I respond to all of my emails personally. So I'm at Laura at every day by the lake dot com and they will be well written emails on shore. I hope so. Laura Gay P er I just said Lord, I know another another person. Uh, why did I mess it up because you know, you got it right the first time I had it right the first time. But I get at the end I get when I have people's names that I'm like Oh, they're tough. I don't want to mess it up. And I'm thinking in my mind what what it's going to be And now it's Gara P Yes, you got it right. I'm thinking something totally, totally different. So no one's gonna forget now because it took me 30 seconds to get it out. Laura Therapy, the freelance coach and content writer. I thank you for your time. I appreciate the work that you dio Thank you so much for having me. Brian, I I appreciate the work that you do, and I'm immensely enjoyed our conversation. Thank you for listening to this episode of why we work with Brian V. Be sure to subscribe, follow and share with others so they too can be encouraged in their work. I hope that you have yourself a productive be a joyful day in your work.

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