WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 111 · 9 months ago

#111 Laura Gariepy - Freelancer Coach & Content Writer - BrianVee WhyWeWork


Laura Gariepy is a freelance coach and content writer who not only has skills in writing, but also the ability to bring out the best in you, if you would like to become a freelancer yourself.

Contact Info

Laura’s Profile

everydaybythelake.com (Company Website)

508-596-4297 (Mobile)




"I’m a highly-praised content writer for businesses and publication editors. I’m also a passionate business coach to aspiring freelancers.

About My Writing
I know first hand that running a business can be overwhelming! There's never enough time to do everything and creating content often falls by the wayside.

The problem is - every business needs content like blog posts and newsletters to continuously connect with their customers. But how do busy entrepreneurs put out consistent and compelling messaging without creating a clone of themselves? That's how I can help.

Using a consultative approach, I offer custom written content solutions to busy business owners. That means they can engage with their market and be less stressed.

If you're feeling panicky just thinking about your next blog post or newsletter, email me today: laura@everydaybythelake.com

About My Coaching
I launched Every Day by the Lake, LLC in 2018 because my traditional 9-5 job wasn’t allowing me to show up the way I needed for my family - and for myself.

Since then, my freelance business:
-replaced my previous office job salary
-gives me significantly more freedom and professional satisfaction
-allows me to prioritize my life over my work

In fact, my freelance business allowed me to step away for several months when my father passed away. And it was there for me when I was ready to return.

I know that freelancing or self-employment isn’t for everyone. But, it can absolutely work for more people than you’d think. And it may be just what you need so you can be more present in your own life.

Making this move can be scary and complex, but it doesn’t have to be. I’ll help you:
-Get your personal finances in order so that your bases are covered
-Land your first clients - without cold pitching
-Reframe your mindset when it comes to money, work, and business
-Coordinate the rest of your busy life around your new freelance business

If you’re thinking about making the leap, contact me today: laura@everydaybythelake.com

To learn more, visit: www.beforeyougofreelance.com" (LinkedIn)

...welcome to why we work with your host,Brian V. As he speaks to people like you from all over the world as wetogether dive deeper into our motivations, struggles, joys, seeminglymissteps, hopes, warnings and advice which would be an encouragement to usall to get up, get going on and keep on working. Working is tough, but working is good. Now, here is yourhost to why we work. Brian V. I'm Brian V. And this is why we work today. Havethe great pleasure of speaking with Laura Garrity. Laura is a freelancecoach and content writer. Today. I want to find out how many people are, in herestimation, working in 9 to 5, not doing what they really want to do. Also,what is stopping people in this case of being a writer? Join me today in myconversation with Laura Therapy. I'm Brian V. And this is why we work today.Have the great pleasure. Speaking with Laura Garrity. Good day, Find lady. Hey,Good. Good day. Fine, sir. Thanks for having may see now you're quick on youryour with some people. Like, um, what do I dio? But thank you for coming onhere. Laura, I appreciate your time. Will you be able to tell us whatindustry that you're in in just a little bit about what you're doingnowadays. So I'm a freelance writer that primarily serves the personalfinance, entrepreneurship and career niches. Though I do have some outliers.Um, I predominantly right block posts, newsletters, online, web copy, andoccasionally, social media posts. What would like this? Because I'm an idiot.What? What would freelance writing be categorized under? I guess you could put it undermarketing or communications. E think it probably depends on the company. Whatabout you, Laura? Now you're working this. I have an idea of your storywhich will get into how you switched and, you know, taking that big leap offaith. But what would have been your very first job? Maybe as a teenager,maybe as a preteen selling lemonade, delivering newspapers? What was yourvery first gig? So I got my first job when I was 15. Um, it started off as avolunteer role in a nursing home. I worked in their activities departmentto help the residents there get settled in tow. You know, various arts andcrafts projects and games, just basically serving as an assistant forthat. And it ultimately became a paid position with a few addedresponsibilities when I was 16 and I kept that job until I graduated highschool. How old were you when you graduated? 18, 18, 18? What got youinto that? I know you volunteered, but why did you volunteer in the firstplace? Why did you accept it as a position? So my my father actually gave me anultimatum that summer. He said, You know, you're gonna have to do a bunchof choice around the house or get a job. And so getting a job in getting out ofthe house sounded infinitely more exciting. So that's the right I went.My grandmother's actually both my grandmothers. We're both nurses in thein the elderly care industry. And that's what led me to choose. That ismy first job. What about? I could only imagine you're in there. It's withseniors. And then you're doing activities. So your creative even at 15,you know, where did did you do baby sitting? Did you were you a very, um,artistic? Growing up in school and in...

...elementary school in this case andbeing craftsy crafty, Well, I can't draw to save my life. But I did playtrumpet. I kind of walked in my father's footsteps for that. So Iplayed trumpet, I think, from fourth or fifth grade all the way through highschool. But I also wrote from a really early age, so I had some poetrypublished, and then I also had some short newspaper clips published when Iwas in high school and those were paid. It was a nominal fee, but it was niceto have those bragging rights. Speaking of that and knowing I have adaughter and I have an interest in writing, but I think I'm just too lazyto do it. I don't know what it is. There's that big mountain in front ofme thinking, Oh, there's just like and then you have to dive into your morecreative side for you is probably much easier. Maybe it wasn't but thinking ofmy daughter and trying to encourage her into exploring writing rather than wehave her. I mean, a lot of people have Children nowadays, have them at home,and I think one sort of creative way of getting kids to start writing iscopying other work, just understanding the creative style and and doing thatopposed to coming up with your own ideas. How was it for you? How did youget into writing, say, poetry when you did? Jeez, that's a good question. Honestly,I think it just kind of came to me. Naturally. I did do a lot of reading asa kid, so I'm sure you know that informed. You know what I wroteinitially? Because I do think to be, ah, creator, you have to consume and digestand then put your own spin on things. Um, so that's probably what happened.But I'm not 100% sure. Like I don't remember the day I picked up a pen andsaid, I feel like doing this. In what way were you consuming books?Because again, my daughter, I think two fronts. My daughter just he's like asponge. I said that to her yesterday. No, I'm not a sponge, papa, but you'resucking up all of this. This information, which I think is great butI remember when I was younger I was jealous of people who and I canremember a girl. I wish I could find her. I'm sure I didn't treat her nicely,but she eventually threw me down on the ground and beat me up in school. So Iremember that. So I'm sorry for her if I ever find her for that. But what wereyou consuming? What types of books. What was your interest then? Oh, jeez. My mother had me reading froma pretty early age, like basic things starting from, you know, aroundkindergarten. First grade. And so it's just your standard. Um, you know, earlychildhood picture books for a while, then maybe graduating the BerenstainBears and then some of the young adult novels that my mother enjoyed in heryouth, like Hardy Boys and Nancy Drew And, you know, kind of throwbacks fromthe sixties. So that was some of my earliest literature. So as you'reapproaching high school or in high school, still working for the nursinghome, what do you starting to think for a career in your further education? Honestly, I originally majored injournalism because I had gotten some clips published in a local newspaper Ihad actually done, Uh, yes. Yeah, I had done like a brief little summerinternship with them to to get better acquainted with the newsroom. And I wasI was intrigued. Um, so that was my first major. I had a very long, windyroad to get to where I am, but that was the beginning. So you decided to takejournalism in college s. So it was my first major. So when you're in it inyour major and you're approaching the end, were you content with that paththat you're on? Or were you starting to...

...think of something else, or did youlearn mawr as you were in college? I mean, I changed my major a couple oftimes before I graduated with my bachelor's. And so I think it was in myfirst year where I decided journalism might not be annoy ideal career path onLee because I didn't think I wanted to live my life around something that wasso deadline driven. It seemed like a lot of pressure, but so what? Did youeventually graduate with? Bachelor's in psychology psychology. So, as you took,you know, walked across the stage for your degree. Your diploma? What wereyou thinking for your career? Or were you thinking I'm going to do mawreducation? Gonna take masters or something? I was thinking, Oh, mygoodness. I need to go and get a master's in something else Because Idon't wanna be a psychologist. E don't want this diploma. E wanna go back? Eneeded to graduate that that chapter needed to be over. So did you.Eventually taking masters as well. E did Ah, three years later, I got my MBA.Really? That from journalism to psychology to business? Yeah. So you'reStoute, right? And I think that shows growing up, reading books and absorbingand being that sponge which allows you you could have chosen any path that youwanted to whatever. I mean, even now just for your, you know, as a hobby,your spare time, just thio. And I think it shows people who are growing up. Themore you read when you're younger, the more avenues that are available to youand your older. And then when you I find the older we get many thingsbecome interesting. And if you didn't have that solid foundation in thebeginning, you couldn't explore it no matter what level you wanted to. Yeah,I definitely agree. And, um, I still find myself reading a lot in support ofwhatever current interest I have because, you know, the more you know,the more doors open. So I know that you eventually got intohuman resources and you worked there for 10 years. Yes.So, in your experience with human resources, what is what is some keythings that you have You have taken out of it. I mean, one that you didn't wantto do it, although not against human resources, just for your own, your ownpassions and your own desires. But what is a key element that you have you havetaken out of human resources? Um, I think it's just a balancing actbetween all parties involved. So when you're in HR, you're kind of anintermediary between the employees and the company. And while you are anemployee of the company and you have to do right by the company, you also wantto try and help employees during their time of need. So being able to figureout resolutions for situations that are good for both parties was one big takeaway that I had from that career that I think I can apply to other areas of mylife while you were working for HR, Were you also writing on the side?Where you keeping up with your writing skills? Well, I mean, not really.Honestly, I let the hobby side of writing go by the wayside. For a longtime I was in school, so I was focused on academic writing, and I just didn'thave the mental space, the time or the desire at that point to writecreatively. It's funny because that's what I mentioned a moment ago about,you know, having a desire. But you see that that little mountain ahead of youlike what it takes to actually dive into it, and it seems like there youface that reality. This is not the time whether you thought it consciously ornot, you just like. But when you were ready for it, which eventually you were.After 10 years and human resources, you opened up those floodgates, and nowthis is your profession. So as you...

...jumped into it, what was the the strawthat broke the camel's back to get you Thio get out of human resources and tostart your own company. So when I left my last job, it wasn'tso much that I was leaving the profession. It was I was leavingtraditional employment altogether. Um, I realized that a 9 to 5 was getting inthe way of me, showing up for my own life on the strong That really brokethe camel's back. Was my grandfather passing away? Um, it was late 2017, andI had to fly home from Florida to Massachusetts. I had three days toattend the funeral and put my butt back in my cubicle. Andi just felt totallyinadequate. Um, and I kind of promised myself at that point that I wouldn'trush the grieving process or have to miss out on other important life eventsbecause of my job ever again. So I started to think about how can Irestructure my life so I don't have to deal with that, Um, and ultimately, Irealized I had enough savings in the bank to pull the plug just a few monthslater. So as you pull the plug and you were no longer connected to theHR, did you happen to write anything before pulling the plug or was itcompletely pull the plug than right? It was pretty much pulled the plug then,right? I was thinking about what my next chapter would look like, but Ireally hadn't done much toe execute on it. Pretty brave. Yeah, Yeah. I mean, if I had, like, $3.Yeah, like if I had no money in the bank, I think it would have beenreckless, but, you know, it was a calculated risk. So what was your firstthe first time you receive payment? What always What did you write? Oh,jeez. It was Ah, 500 word block post for another website in the personalfinance space. And I didn't even realize I was going to get paid When Itook on the assignment, I just wanted to be able to say, Hey, I got publishedon this website because I wanted the bragging rights. I was still really new.Um, but when the website owners assistant reached out and said, Hey,where can we send your 50 bucks? I said, whoa. So it was. It was a shock, but itkind of made the light bulb go off. I realized if I could replicate thatprocess enough I could earn a living. So now you have every day by the lakedot com as well as before. You go freelance, where you help other peoplebecome freelancers. What is the process that you go on, Cove? It might havethrown a wrench into all of this. But what is it May be a weekly process yougo through in the work that you do now. Oh, jeez. E think it depends on what'sgoing on in my life. That was kind of the whole point of going freelance tobegin with. So some weeks I may work 50 60 hours. In some weeks, I may work 10or 15 s, so it's really dependent on personal circumstances. How I'm feelingand you know, of course, workloads. So if I have deadlines that I have to meet,then I will meet them. But I really enjoy the flexibility and fluidity ofthe lifestyle. I'm thinking as you're mentioning your process that somewriters get writer's block. But knowing that you are diverse inyour ability, I mean, you do blogging, writing, editing, content, strategy,copyrighting, ghostwriting, email, marketing and content marketing. So youhave a broad range of weapons in your arsenal to help people and yourselfwrite your own content and help other people. How does writer's block work?Or how are you able able maybe to overcome writer's block by baby jumpinginto different industries of writing...

...and then pushing, You know, somethingwhere you might be struggling and then jumping into something else, working onthat and then maybe coming back, opposed to writing a book, for instanceand like, Don't know, I have to step away, Go run or bang my head off a rockor something? Uh, yeah. Book would be a massive undertaking, and I'm honestlyterrified of that. I'm Oh, come on. What do you mean tempted by it?Everyone in the world? I don't know. That's exaggeration, but I'm going towrite a book. You're a writer and you're telling me you're not going towrite a book? I didn't say I'm not going to write a book. I'm justprocrastinating procrastinating, Um, but yeah, exactly to your point, tokind of get over those cramps and your creativity, it makes sense to shiftbetween projects, and that's what I like to do. You know, I keep a masterlist of what I have do for the month, and I'll often have, uh, you know, ahandful of articles going at once at various points of completion to somewill just be in it and research some will be an outline. Some will be adraft that I need to edit. And so because there's a lot of thingshappening in my business is always something I can work on if the wordsjust aren't flowing. But one reason why I don't have a lot of writer's block isbecause my clients often tell me what to write. So if they want an articlethat covers these five points, I'm going to give it to them, you know, Sosometimes it's nice to be able to have those assignments where you don't needto be supremely creative. You just bang it out and get paid. What is the mainreason people are coming to you in terms of their businesses? Is thattheir inability to right time restraints? What is it your creativeability that you bring? What are they looking for? I think it's a mix of both.You know, A lot of times I talked to you businesses who are just frustratedbecause I know they need to do it, but they don't have the time or theydespise to write. But sometimes I am approached because they'll say, Oh, Isaw what you wrote on CNN chest website, your social media, your own website andI really like your style. Um, so that's always nice. That's really gratifying,but definitely different. Businesses have different reasons for seekingfreelancers to help with that. What is your writing process? So pick any sortof content area. What is How do you go through that? Well, first and foremost,I wanna have a solid understanding of what the end product should look like.So I get a much detail from the client, as I possibly can. Then I sketched outa rough outline of what the finished product should include. Then I go and Ido research so that could be, you know, looking at other articles, reportsdoing interviews. And then I popped that data into the outline. I'm a flushout the outline a little more to accommodate new findings on drum there.I do a rough draft. I usually like to let the draft sit for a day or two if Ihave time so I could go back to it with a fresh pair of eyes and then I run itthrough tools like Graham early to make sure I'm not missing something. Asfaras grandma goes, I also do a self plagiarism check through Graham early,because when you write 10 articles on how to write a budget, eventuallyyou're going to start repeating yourself. So once I know that I'veproduced an entirely original body of work and it meets the client standardsand I'm satisfied with how it reads, I submit it on Ben. Make changes. If theclient requires you mentioned a fresh set of eyes. Do you also handed out toan editor? Are you the one that completely does it from beginning toend? I don't have an editor. That's not something I'm opposed to, but I don'tnecessarily want that right now. I guess that maybe a control thing. So Ido have some hesitancy there. Well, I like what you're doing. You're usingGraham early. And what was the other one? Ghostwriter? Uh, they grammar. Leehas a built in plagiarism checker, so I...

...used that at the same time, Yeah,course writer of Plagiarism Checker. But that's interesting to hear theprocess that you go through. I mean, that's pretty extensive for a piece ofcontent. Yeah, but once you have it down, especially if you write aboutsimilar topics repeatedly, you know, I could go from blank page Thio, you know,finished article in 90 minutes. You know, depending sometimes takes a lotlonger, but there's an efficiency to it as you as you do it. Laura, How manypeople? Because this is what your second sight before you go freelancehelping people, however, they want to do it in their life, maybe getting outof their president job and starting their own or on the side part time. Howmany people do you think there are out there that air sitting behind in theircubicle, sitting behind their computer, really itching to get out? I mean,number wise, but do you think there's a lot of them? Yeah, I absolutely dio AndI know freelancing isn't for everyone, for a variety of reasons, but itabsolutely could work for more people. Um, you know, than what folks think.There is a lot of fear around freelancing. There's a lot ofmisconceptions. So I think if people really had the guidance they needed andsome information, they would be ableto be successful. What do you think thatfear is? Um, fear of failure, like anything else, is the main route of it.But specifically they're afraid of not being able to get enough work tosupport themselves and that they'll run out of money or, you know, havefinancial despair. So that big fear of not knowing if you consume portyourself. How has it been? Or may it may not have been challenging for youbecause if you're not swimming, you're not staying afloat. And soon as youstop and you're starting to sink, how is it a challenge this time? You know,in 2020 2021. Has it been a challenge or a zloty? As you're putting in thateffort, there's always gonna be work if you have those skills. I mean, I've seen a lot of freelancersflourish despite the pandemic, and for me personally, I've been fortunate.Thio not be super financially stressed. You know, I left my job with a reallysolid nest egg which afforded me the time to ramp up. Um, I had asignificant amount of savings in the bank up until, uh, you know, last yearwhere I had to take some time off and depleted them, And now I'm kind of inrebuild mode, But I'm definitely doing better than paycheck to paycheck. Andi,I think as long as you have a good network and you're willing Thio hustleas needed, you can keep your pipeline full. What is this? Um, satisfactionyou're getting out of now? Looking back a few years now of not sitting behindthat cubicle and being your own boss. What is some satisfaction you'regetting out of that? But what air Some some difficulties and challenges. The main satisfaction is just beingable to prioritize what happens in my day. So, you know, very. For instance,a couple of weeks ago I heard from my uncle that my grandmother was very,very sick, and so I went to their aid immediately. You know, without thinkingabout it, because I know I have that flexibility. Um, that's that's thebiggest satisfaction is just being able to control my life much more than Icould. If I move on a set schedule for a corporation. The biggest challenge, Ithink, is, um, time management. So, you know, I have all this flexibility andfreedom that I'm enjoying. But then sometimes I enjoy it a little too much.And I have Thio face the time crunch of...

...getting what I need to get done done bya deadline is a Netflix. No, no, I'm not. I'm not a super bigNetflix person there sometimes, you know, I will, um, you know, been justshow on demand. That's not usually the culprit. I realized something the otherday. We're watching Netflix, and if you binge long enough, it stops and says,Are you going to continue watching? Yes. Leave me alone. I wanted to judge me.Just keep playing. Go interrupt my veggie time. I don't know. What is itlooking when you pee unplugged from the corporate world and got into writingfull time for yourself? What is this skill that you really had to hone in onthat you weren't really sure about? You didn't have And maybe even now you'restill ramping up with eso. I'm introverted by nature. I don't likecrowds. I don't do well in big groups. Um so to be able to grow my network andforge connections, um, in order Thio especially with the video component. II hate being on camera, but I know I need to push it to keep growing on dsoideo you know, and I know that I'm reasonably eloquent and intelligence,so that's helped me to get over that fear. But knowing that I need to meetpeople and help people to be successful in business drives me to get over beinguncomfortable. Um, you know, in terms of, you know, being social, If you dropme in a conference hall with 2000 people, I'm still gonna be in thecorner, you know, with two or three other people having conversationinstead of being the thick of it like there's just certain things that I'mprobably never will be able to dio. But getting on a podcast or reaching out,um, is something that I've gotten a lot more comfortable with. There must besome sort of seesaw balance with people. I'm definitely not eloquent, but I'mokay with getting on a podcast. You on the other. Do you remember your firstpodcast? And was it just almost devastating. I remember my firstpodcast. I think it was back in 2000 and eight. Not long after I quit my job.I don't even think the link is live anymore. I think the guy who was doingit shut it down. Hey, was in the Philippines and we had technologyissues up the ying yang. So there was that, um but no, I I didn't feelnervous. I didn't think that the content itself was bad. And maybethat's because we were recording the audio over phone eso There wasn't anyvideo component. And I had actually been talking to this person for a while,so there was already a familiarity, so that probably helped Thio you mentioned,You know, sometimes that the challenge is staying productive, you know, takenadvantage of your free, free time. How do you stay productive? What gets yougoing? What keeps you motivated knowing that I have a mission tocomplete? Um, you know, I I'm a huge believer in inertia. If you're stopped,it's going to keep you stopped. But if you're moving, it's going to help youkeep going forward. And so as long as I can bust through the bad inertia. I canhave the momentum I need to get what I need to get done. Done as a writer, You mentioned Graham early,so that might be it. But is there a tool that you use that just it's mostessential to you each and every day? You right? I would say That's probably it. I mean,I write primarily in Google docks just...

...because it's so easy to share the file.And it also retains a lot of the formatting when you cut and paste itinto other things, like WordPress. But I'm not big on tools and APS like I doa lot of my business old school on sticky notes and notebooks. Maybethat's because I'm older, millennial or whatever age bracket you wanna put mein. But, um, not not so much in the tool department. Besides the stickynotes in some note pads. Are you specifically writing on computer firstor you writing on note pad? When I'm researching or doing aninterview, I'll write it by hand on. Then I will go and digitize those nosein the form of putting it into an outline, and then I'll take that andI'll flush it out and, you know, into complete sentences and and a polishedwork. What kind of computer you're using for?Do you have, like, a laptop user? Just your computer or Yeah, I've kind ofcheapo laptop. I think I paid a couple 100 bucks for it. It fits the bill, and some people pay thousands for thosethings. Right? And you're doing You're working from it. Yeah, knowing that you were in working in anursing apartment, doing activities and helping seniors as your first job. Andthen you switched jobs. How many other jobs did you have besides working inhuman resources? Yeah, Let's see, After after the nursing home, I've worked inretail for a few different Well, actually, just just to stores mainly on.Then I worked as a private preschool teacher for a while while I was stillworking on my undergrad, I realized I didn't want to do that for 40 years,either. Um, those were the main ones. Yeah, retailand childcare before I finally landed on HR. So knowing that you worked inthe nursing home as your first job in a couple of other sort of careers thatyou have had. Do you have any advice for people are getting in tow work forthe first time or switching their career? I think if you're getting into work forthe first time, I would say Thio go into it with an open mind. Because evenif you decide you don't want to stick with that as a career path, you'restill going to come away with a lot of takeaways and valuable experience thatwill inform your career choices and and your effectiveness. You know, you'regoing to be learning all kinds of skills that you can apply to yourfuture. Um, if you're transitioning, I think the first thing you really needto think about is why What is it about your current career that isunsatisfactory? Um, you know, in my case, I just didn't like beingtraditionally employed at all. So trying to go to a different job wasn'tgoing to solve my problem, but it might. It might solve yours. You know, if youhave ah, boss, you can't get along with or you like the 95 maybe you want toswitch job functions. Um, it may make sense to change companies or go back toschool to get a different skill set. It really is situational. Yeah, it certainly is. And just knowingthat, you know, people come from differentbackground. It's good to hear your story and how you started, especiallyif there's a thin, maybe even thick line that shows you know you're intobooks into reading into learning. You were creative when you were younger,and that's where you are now in the position that you're and you're doing.And it's good to know you see these things. So as parents, as people whoare young and still there's still hope for us, Thio get into some of theseactivities that may do us well later on. Laura, do you have a moral beacon? Iused to ask, What is your favorite? Or...

...what do you think is the most importantcharacter trait right with integrity. But I think what would be your moralbeacon, something that's guiding you, leading you in your integrity or inyour character development? Um, I think it just comes down Thio UnterbergStation of the Golden Rule. So if I wouldn't want to be on the receivingend of a given behavior, I'm not going to do it to someone else so that that'sbasically a guide post for May. Yeah, it makes so much sense, but notall people follow it. True, right? E mean, to be honest, I'm selfish. LikeI'm not. I'm not purely altruistic either, right? I think. Oh, yeah? Well,how does it affect me? I don't know. I'm so selfish. But it was thatimportant to it's not, you know, you have tow play a role in your own life,right? Absolutely. The golden rule do unto others as you would have them dounto you just to repeat it, just in case people missed it. Knowing that youwent into school in journalism and you switched into psychology. You gotta MBAand where you are. I mean, you probably had the intelligence to be a freelancewriter without those, but what is your What is your view oneducation in general, for people formal and informal, but also exercise. Sowhat is your views on exercise and education? Okay, I'll start with education. So I'ma huge proponent of continuous informal education like you just can't stop that.It has to happen for your entire life. otherwise you stagnate. Andi, I thinkyou die quicker, you know, even if not physically, internally, um, in yourworld contracts. And it's just a bad thing. Um, in terms of formal education,I think it's very situational. So do I regret anything in terms of my owneducational journey? No, because I think regret is pointless, and I thinkthat I've taken value from, you know, achieving those degrees or pursuingthose degrees. But I do think when you're entering college for the firsttime, or you may be considering a different degree, you have to considerwhat your goals are. You have to do a cost benefit analysis. I mean, it's nosecret that college is expensive. Um, So is it going to be worth it to youeither financially or otherwise to put in the time and money to go after thateducational goal? So, um, I I am a fan of formal education whenit makes sense, and whether or not it makes sense is very individualized.Answer. Um, in terms of exercise, I'm a believer. I'm just not necessarily a doer as much as I should be. Uh, I think that health is wealth but I also like food a little too much.So I'm striving for balance there. Well, with in terms of education, I almostfeel like you ever watch horse racing. Uh, no, but I I am aware of it. Theidea of holding those horses back, right? I think education, Maybe not.But I mean for me anyways, hold this. Students back in in high school notliterally hold them back, but hold them back to make sure they reallyunderstand what they're getting themselves into by going intouniversity and like, I mean, there's It's a daunting task, I'm sure forcareer counselors. I don't recall...

...speaking to a career council beforemaking the decision to go to university, but just mapping some things out forstudents. Some people have parents. Some people have some sort ofbackground or backup sistemas support system that's able toe. Let them seewhat the ramifications are, what this future would look like. But I thinkgiving people high school students in particular, maybe even younger if youwere that a student to understand where these paths can take you or where theywon't take you, is I think, vital. But you know, It's only used one careercouncil in the high school, maybe, or something. So the ability to do so istough and exercise. I I hear you right. I'm trying. I'm I'm, like, every daytrying to exercise. No, I'll tell you, do it, but it doesn't seem like this.Any benefit to it? Talk about that. That was it. Cost, cost benefit. Cost.What? What did you call it? They cost benefit analysis, Cost benefit analysisof exercising. It doesn't seem to be paying off for me, Laura. I'm trying.I'm hiking the mountains, but I keep eating potato chips and chocolateMcDonald's. I don't know what e don't know where I put that, but it's sodelicious. And, you know, some people are in tip top shape and they still dieyoung. So I'm like, give me my potato chips. Yeah, you gotta You gotta strivefor balance there, and I enjoy it. Laura, what is your goal? Maybe forevery day by the lake or before you go freelance, or just you as a writer inparticular. What is your overarching goal? So my big goal is to transitionmore of my business into coaching. Um, you know it is, ah, percentage of myrevenue and of my time currently. But writing still makes up most of myincome, which is fine, Um, for now. But ultimately, I'd like that to be aminority part of my income stream because I do love coaching so much, andI do believe I can impact more people and make more money so it za win win.What does a coaching session look like with you? It depends on where the person is. Soright now my main product is private coaching. So we'd meet on a weeklybasis and they would tell me exactly where they are and what challenge thatthey're having. And we'd work through that and they would have some actionitems toe work on between sessions, and they'd have access to me. Thio hashthings out for the email until we met again, and then we met again. We wouldreassess and see what else has come up, and it's just it's really apersonalized but iterative process to help them move along their journey.Narrative. What's that word iterative like building on itself? Say it onemore time. Iterative Spell it. I e literate iterative. Yes. Thank you for the new word for me today.And what does that mean? E feel like this spelling bee. Can you spell it?Origin? Uh, I'm not sure The, um was Entomology. Um, it'll ideological? Yes.Uh, Internet is I t e r a t I ve iterative on dso It means to build onitself. So you need is it's like the scaffolding. So you need tohave acertain bit of knowledge to acquire the next bit of knowledge. Hopeless that Idon't have that beginning knowledge to start. How has you thank you this since 2000?And you said you did your first podcast,...

...so there's, you know, but it was audio.How has zoom kind of this? This idea with these sort of abilities? You'redoing your coaching online with people the majority of the time. So how isthis kind of helped at least open up something that wasn't available for youa few years ago or not? Not as popular. People were not as comfortable withsitting. Hey, we could do an online course together just like this. That'svery true. I think people, um, actually expect this method of delivery now esothey've they've gone past the idea of being comfortable with it, and theyexpect it because it's convenient. Um, and I mean, it's convenient for me to Ican sit in my bedroom. Aiken travel. I can, you know, have the coachingsession with the client, and we can be both be wherever the heck we want. Whenit happens. What is something that people may not understand about maybewriting or being a freelancer or something about you that would helpthem appreciate the work that you're accomplishing? Really? Good question. Um, I think one thing that people misunderstandabout freelancing is that they believe it's inherently more risky thantraditional employment. Um, And so while I do acknowledge that when you'rea freelancer, your small business owner and many small businesses fail, um,there's also built in income diversification when you freelance, ifyou're doing it right, you have many clients, so if you lose one or more,you still have an income stream. Whereas if you're dependent on a singleemployer to cut your paycheck and they lay you off for fire, you or whatever,you might be screwed if you don't have the money in the bank. So I thinkpeople need Thio. I have a mindset shift in terms of the way they viewself employment. Um, and then through that lens, they can more truly evaluateif it's right for them. Yeah, it's as I mentioned up front, like the ideaof I mean, it's a wonderful I mean, it's almost like going to an amusementpark. The idea of not working for someone working on your own and justbeing, you know, the author of your own future. But it's scary. Hey, can be I know I know can be Laura,have you? You mentioned the passing of your grandfather. Is there some? Maybesomething else is, well, some adversity that you have faced that kind of maybeget you down or encourages you in your work. But you use this adversity toencourage and motivate other people in there work. So when my grandfather passed, I madethat promise to myself that I would never rushed the grieving process again,and unfortunately, I was able to keep that promise to myself too soon. Um, inDecember of 2019, my father got sick and passed away, and so because I wasself employed. I was able Thio be there for him in his last week and with myfamily. And then I was able to be there for weeks after Andi. Um, even when Icame home after the funeral, I was able to take a three month sabbaticalbecause I just was not in the right headspace to get back to work. Um, no.Traditional J o. B. Was gonna let me go m i A. For five months. Um and so I wassupremely grateful to already have been...

...freelancing at that point. So itdefinitely helped me overcome, Um, that family tragedy. And it's also been aninspiration in a way because, you know, my dad died pretty young. He was only61. And so there is, um, kind of a renewed sense of urgency to go out andget life while you're still able to do it. But also, um, just a validation as well that I'm onthe right path like I was able to respond to that crisis in the way thatI did because of the path that I put myself on, which was due in part to myfather, who was an entrepreneur when I was growing up. Um, so there's there'sa lot of facets to that. Yeah, it SSM or I talk to people themore I realized, you know, I mean, you know it, that people have adversity,Aziz. Well, my mom passed away near the same time. Is your dad with February2020 and knowing that that timeframe for you like you just past December?Sure, December was tough. Like that was just a year, right? Eso itt's so andand for me, and maybe you can mean maybe you think the same way yourexperience depending on your relationship with your dad. It's justlike the building up of these moments. Okay, you're getting into December.Christmas is coming or a new year, Another year of birthday comes or, youknow, the exact day of which they passed away. And for, you know, I thinkyou're younger than I am, but I think just the unfortunate fact of as we getolder, unless, you know, you could have been in a war torrent country, which isadversity, but just everyday life occurrences of death. Or, you know,someone's moving away or an illness. Those things just become more prevalentin our lives and to know that other people are going through them right andthat you can understand. You know, a year ago I couldn't understand losingsomeone that close because I had never lost anyone that I'm a grandparent's.Yes, I have lost my grandparent's, but even they were not as close. So it'sit's good to know, and as we go through the grieving, we mourn and then we canhelp other people. So we don't think of it that way as we're going through it.But, you know, give give some time is not going to hell, people said, but itgets a little bit easier. But then we can use these experiences to encourageand help others. I totally agree. Um, one of my realclose friends I've known for, um, going on 30 years. She lost both her parentsbefore I lost my dad, and she I wouldn't say happy because she wasn'thappy. My dad died, but she was glad. Toe. Have someone in her circleunderstand what she had gone through. And I likewise was glad that, you know,I knew someone else that it had that experience um and I do think that wecan take our pain on Did use them as instruments for good Thio help othersJust like you said, Laura, Is there anything that we didn't touch upon foryou as being the coach That you are the writer that you are or with yourwebsites and your business is Is there anything else that you'd like to addthat we didn't mention? Jesus e Don't know, Brian. You're a great interviewer.You kind of tease through, uh, pretty much my entire professional history. Sothat's that's been a great conversation. Um, no. E don't think there's any facetof my story. How can they reach you then? Eso I'd be delighted if youchecked out before you go freelance dot...

...com I'm also super active on Twitter ateveryday Lake, and you could always just email me directly. I don't have avirtual assistant. I respond to all of my emails personally. So I'm at Lauraat every day by the lake dot com and they will be well written emails onshore. I hope so. Laura Gay P er I just said Lord, I know another anotherperson. Uh, why did I mess it up because you know, you got it right thefirst time I had it right the first time. But I get at the end I get when Ihave people's names that I'm like Oh, they're tough. I don't want to mess itup. And I'm thinking in my mind what what it's going to be And now it's Gara P Yes, you got itright. I'm thinking something totally, totally different. So no one's gonnaforget now because it took me 30 seconds to get it out. Laura Therapy, the freelance coach and content writer.I thank you for your time. I appreciate the work that you dio Thank you so muchfor having me. Brian, I I appreciate the work that you do, and I'm immenselyenjoyed our conversation. Thank you for listening to this episode of why wework with Brian V. Be sure to subscribe, follow and share with others so theytoo can be encouraged in their work. I hope that you have yourself aproductive be a joyful day in your work.

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