WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 88 · 1 year ago

#88 Josh Sentner - Producer @ Sentner Records - BrianVee WhyWeWork

ABOUT THIS EPISODE

Josh Sentner is the owner of Sentner Records, where he offers professional production, mixing, and mastering services. Josh is a talented musician and with both his talents and skills in music and film, he has toured and had the honour of working with well known talent in the entertainment industry.

Contact Info

Josh’s Profile
https://www.linkedin.com/in/joshsentner/

Websites
sentnerrecords.com (Company Website)
eisleycreative.com (Company Website)

Phone
+1(262)412-1452 (Mobile)

Email
josh@eisleycreative.com

Facebook
https://www.facebook.com/sentnerrecords/

Twitter
https://twitter.com/sentnerrecords?lang=enhttps://twitter.com/thejoshsentner?lang=en

Instagram
https://www.instagram.com/sentnerrecords/

Youtube

https://www.youtube.com/user/IAmAPeanutBand

About

PERSONAL BIO

"My name is Josh Sentner. I was born and raised in Halifax, Nova Scotia, Canada but currently reside in the Chicagoland area. I have worked for bands and businesses throughout North America creating and designing content for social media and online platforms. I have 7 years experience in audio, video and design with 10 years experience in music, touring and production. Highlighted companies I’ve worked with include LinkedIn, CES Consumer Technology Association, WiFi Alliance, Amazon, Google, Splunk, Highwire and SC Johnson. Highlighted bands I’ve toured/worked with include Switchfoot, Newsboys, Tim McGraw, Trace Adkins, Skillet, David Crowder, Elevation Worship, Thousand Foot Krutch, Danny Gokey, Tenth Avenue North, Mandisa, Brandon Heath, For King And Country, Jake Owen, Luke Combs, Chris Stapleton, Marty Stuart, Allan Scott, Michael Ray, We Are Leo, Colton Dixon, Rend Collective, Sky Terminal, Fight the Fury and Manafest.

COMPANY BIO
Sentner Records is a recording studio in the Chicagoland area offering professional production, mixing & mastering services for unbeatable prices. Josh Sentner is our primary in house Recording Engineer & Producer. He has worked professionally in the industry for 7 years touring, producing and writing for bands throughout North America. He has experience producing in Nashville, TN with production and mixing credits for many bands/solo projects across Canada and the United States including; Skillet, We Are Leo, The Critically Famed, Kenzie Johnson, Cameron Laidlaw and Jonny Servais."(LinkedIn, 2021)

...welcome to why we work with your host, Brian V. As he speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice which would be an encouragement to us all to get up. Get going on. Keep on working. Working is tough, but working is good. Now, here is your host to why we work. Brian V. Um, Brian V. And this is why we work today. Have the great pleasure of speaking with Josh. Center. Josh is the owner of Center Records, which is a recording studio. He is an engineer, producer and musician. Today. I want to find out how hard is the grind in the music industry, whether you're on one side of a microphone or the other. Join me in my conversation today with Josh Center. I'm Brian V, and this is why we work today. Have the great pleasure. Speaking with Josh Center. Good evening, Find, sir. Hello, Brian. How are you? I am Well, I thank you for doing this You're you're calling out of. We're connecting out of Chicago. Illinois's now? Yeah, yes. The surrounding area not directly downtown, but, uh, yeah, I just their surrounding area here. Would you do me a favor, Josh? You and I met a few years ago. We happen to be on the same board, Same ministry. But can you give us a little a snapshot of what you're doing now? Absolutely. So I don't know if you want me to jump back, Thio, we did serve on the same board at a church out of Halifax, Nova Scotia. Dartmouth, Dartmouth. That's when people say when I put my hometown like where you from? The Halifax were from sackful, right? It's lower sackful, but no one knows. You're right at in Dartmouth at Regal Eagle Heights. Right on the same hrm area. Halifax Regional Municipality. Give or take, but yeah. So we, uh what do you up to nowadays? Yeah, Currently, I'm working for a film company out of Chicago, Um, called Isaac Creative and ideo video editing, audio engineering for them And as well as, like, music, beds and stuff like that. I have a studio here. Um, and on the side of that kind of film scene, I dio audio recording and recording engineering, um, out of, uh, my home studio here in hopes Thio, uh, launch it into something greater. That's good that you mentioned hopes of something greater. We'll get into that a little bit later. Would you do me a favor, Josh, and bring us back into what would have been your very first job as a team. You know, preteen, even if it was McDonalds or delivering newspapers. E mean, not many people in Canada. Nova Scotia's start lemonade stands Not that I ever saw, maybe coffee or hot chocolate stand or something. But surprisingly enough, it was, Ah, a restaurant called swish L. A. You're Canadian. You know what that is? If not, it's kind of the equivalent Thio American Olive Garden or something like that. Just a basic kind of with order chickens. And that's it. Swiss chalet sauce. Oh, how old were you? How old were you when you got that job? I was I was 16, I believe. Just ableto work. My buddy was a server there, and he got me a position as a dishwasher. So I burned my hands for for quite a little bit. And, uh, that was just a little bit to get me going on some savings. So now I know your mom and dad, Your lovely parents, by the way to hear this, Uh, great. Great. Great. And your brother, too. So I don't know if your brothers in on this with you as well. But why did you get the job? Was it just because your friend was working like, hey, I could use some money, or were your parents kind of getting you out? Or did you have your own drive of something grander? Yeah, definitely a drive for something grander. Um, from a young age, I've been hugely into music and the world of multi media and social media Once it eventually came out to be, but so yeah, basically, it started at a young age just to try to save up money, to buy music here and just start creating. I had just a drive to create. So, uh, knowing that your your work was that Swiss chalet at 16. But knowing that you're also a musician, when did you start picking up instruments or getting into music? When I was pretty...

...young, I got into, um, some lessons. Piano lessons to start out because apparently drummers do better starting out learning the piano. And I. I always had a knack for drums, since I was just little just banging away on pots and pans. When did you start taking piano lessons? I believe when I was eight or nine, and then I promptly got bored of that as a young kid and just wanted to get into drums. And I took lessons starting at, uh um, age 10. So the funny thing is, and maybe you can speak on it. My both my Children take violin and piano. It's not anything that I ever had. I don't know the ability to do or it wasn't my parents priority to put me into music, and it wasn't mine toe. Want to get into it. And I think us being from the East Coast or something, or my group of people, not sure, but your group people. But the idea of getting into music drums is always cool, right? But the idea of piano isn't however, what you said about getting into drums. I think piano is the perfect stepping stone into any sort of instruments. So did you feel like, Oh, this is not cool. This is not really what I want, even though those you know, doing those scales and all of that stuff setting the bedrock of being a good musician, right? And that's just it. Like when I obviously I was 10. So I just wanted to get in something cooler at the time, looking back and even gaining years of experience, quickly realized once I joined, like a band in school and stuff like that in the percussion like area you had. There was bells, xylophone, um, just snare drum Glock. Like anything like that. It also stems from, um, percussion and just goes all the way back to learning your scales and stuff like that. So I didn't have that piano experience or even had a piano in the home like we had to just mess around on. I don't think that percussive like Dr would have been there to kind of step out into and just kind of master the art of Drummer E. I mean, we have to thank your parents again for doing that right, because you're not like, Hey, I want to take the piano. Someone's eso has to pay for it and all of that, and I think it's a really good, and we're as I said, we're doing it for our kids, and I don't think of a great parent for doing it. But I think, you know well, I would like my kids to do some sports and to do well in school. But there's also that artistic side that I wanna push so that they, whatever they do in the future, at least they had a taste of it and then they could make their own choice. So I think that's really great. And you mentioned Sorry, sorry, you mentioned the East Coast influence, and I think like growing up in the East Coast, you've got, like, the ocean the city, like you kind of get that music atmosphere of the social element of music into that area. Um, and that music is is pretty pretty strong, right? It's pretty pretty. I think. I think the East Coast has a vibe that just kind of carries into music as more than just an instrument, but it creates like a community and kind of a social social element to it. Also, I think that helped because a lot of my friends, they they were into sports like I was into sports as well. And, um, but the overall dynamic of the city we grew up in was more of the music Music City. I appreciate it. I had friends have friends that are in sports and musicians, and I had none of those talents. So I appreciate you guys for whatever it is you do because you do those things well. And I've heard you play. And I was in awe right of watch. Appreciate it even over. Is that your left shoulder? There you have. How many guitars do you have back there? Like six? Yeah, we got you know, 166 guitars, one based and then one electric hanging on the wall. So I have behind me here. My dear mom bought me a Siegel guitar. Oh, yeah, Those are great Canadian made. Yeah, and I It's gently weeping in front of me. E and I have We'll blow the dust off, get I know, I know. Like we should just do those things no matter what, if you're good in school or I mean more intellectual side or if you're more in the sports side, tapping into the artistry is always a good thing. How long did you keep your job but Swiss Chalet and into that problem past high school? Yeah, Jump into that. It was It was quite a quick turnaround just because the position wasn't fantastic and I was young and again I had that drive for something greater.

So I mean, even while I worked, I mean, I worked with a buddy of mine who was, was and still is Ah, great music companion. And we would just bounce ideas off while we work and constantly just be writing in notebooks, ideas for new songs. And and that just kind of stemmed out, um, kind of a desire to get a better position to fund kind of the dream of owning equipment and doing that, Um, because kind of jumping back Thio to talk about music as a career. I mean, it is not, um, the ideal thing to get into if you're solid at school and doing really good, um, in academics and stuff, it is very frowned upon to just jump into music and take take off with that as a goal to make it. It might be frowned upon, but it's always that great Hope that right person succeeds, right? It's the great story who wants to hear with someone who? I mean, I'm not this person. So don't don't get me wrong who was really studious and they were so wonderful and they were on all the right clubs and they want to get a doctor degree. And now they're, you know, pumping out books or that's not so interesting. I want to hear the guy that I had a dream since high school or elementary school to play in a band or produce something for somebody else. And then they fulfilled that dream. Absolutely. And to me, no offense to those those other people, but right little bit more. Yeah, I mean, it's it's it's definitely difficulty. And I'm definitely blessed to have the journey that I've had in music because I really gave it my all, Um, from a dishwasher at Swiss Chalet, I went in through different jobs. I worked for Forever 21 a clothing store and just nothing quite fit and growing up in the church. We always were involved in music and productions and stuff like that, and that just took my everything, like my whole being was to create and make something of myself with that and kind of just coming down the road and seeing the transition. Um, it's crazy to think that, um had I not just jump on the music bandwagon and not just sit with a sales job and just climbed the ladder. But I went Thio Ah Music school here in the Chicago area and met bands through this. And it's just the connection of music and the community again, um, allowed me to go on and eventually record an album out in Nashville, Tennessee, and produce some amazing artists and be a part of, um, some amazing things here and so out of high school, though. Josh, what your Your focus is music, but we're thinking rate from high school. You wanted to go to music school? Did you do something else besides working and playing in a band where you were you Did you have, like, a backup plan to do? Or was it 100% music no matter what, like yeah, well, in my mind, that's how it was. But obviously my parents had an influence. My friends had an influence, and obviously we knew the risks kind of going into it. And having a band back in Halifax way knew that we would have to either give up everything and work with each other to build this or try other avenues to end. Then come back full circle and see where we're at. And for me, it was, uh It was definitely not something I was looking to chase just because I was out of the church and I saw kind of a success rate Mawr So playing music for a church in, like, worship team or what have you, But, um, and I had a lot of experience in that. So more so, what I was chasing wasn't like the level of fame music could get me. It was more How can I still create, make a living, be okay and still serve with my talents? And, uh, that's kind of what led me Thio taking the music school. And when did you first leave health? Like home? It was 2014. I went for a year program at a school called Living Light Living light school worship. And they basically, um, provide you with tools. You need to be, um, professional in your instrument. Um, kind of have Ah, very solid knowledge of the Bible. And to help you essentially lead into, ah, main position as a worship pastor or worship arts director. Eso I graduated with that with a with a certificate of worship parts. So that was in Chicago is well or in Illinois. Yeah, well, that school is actually based in Wisconsin, but it's like if you're here, you understand, it's a bordering it's a...

...bordering city. So it's It's basically halfway in between Milwaukee, Wisconsin, and then Chicago, Illinois. So yeah. So from there on you finish school, you return home for a bit, and then you make the decision Thio get when did sent in your records begin and And how do you know? Yeah, it kind of it's more recent than than anything, but So it's funny, because right when I started the school, I got connected with a band out of the school and our story Josh, not Thio get you off track. But where is your Where is your brother at this point? Cause I don't wanna exclusion. Yeah, I think you guys air. Really? You were at that. I knew of working well together. And so how did he kind of come along, Not come along. But how did you guys go together at that point? You wrap this up in the best way possible, but keep it concise. But, um, so he's currently in Alberta. Um, he just got married. He's, uh, worship pastor, uh, interim or whatever that position is called. But so he, uh, he's doing that right now kind of part time and seeing what opportunities kind of allowed for him there. But yeah, growing up with a younger brother, we took to music together as soon as it was of an age where Excuse me, He was able thio kind of pick up in instrument and start actually developing a talent with it. We just started making music together like, um, from the very beginning. Essentially. And how is that? I have a brother and I love him dearly, but we never really shared any moments like that and for you guys to be cranking out music and performing that that must be a different dynamic to a relationship, especially a sibling relationship that although, like a marriage or any relationship, you can spend a lot more time together than necessary. But in another part, another aspect of it. It must be a very bond forming experience. It definitely is. We grew extremely close throughout the years when I did leave here. Obviously, we weren't together, but we still shared ideas and and things like that and he'd come to visit. And we work on one of our new projects, which is the critically fame's. That's a band that I'm kind of still developing and thinking through. And I really want to create a platform with that, along with center records, because those basically were born out of the same. Think, um, when I toured with the band that I was in, we are Leo. We had amazing opportunities to tour North America and and have the honor to produce an album out of Nashville. And that's a dream for anyone doing music. Um, right to my right, I have the record from Nashville with my name on it hanging up, and that's just such ah blessing to know that maybe I'm not quite where I wanna be in music now, but I kind of took that and gained extreme knowledge in producing and recording, which I never had. I only was playing so that kind of stemmed into a thing like what? We can actually make a band record ourselves and offer local artists. And I mean major artists like a place that, um that's comfortable and and chill in just a community bringing that East Coast vibe. I have the anchor. I just love that community. It just brings it all back full circle to, um, we can create a band and the studio environment where we could just create something that people could just flock to, um, kind of digest however they want and essentially just lead them into a place where we can kind of express the truth that we believe and just kind of create that dynamic where they can feel included and make music kind of stem back to the original roots where it was about gathering. Um, whether physically or not in this day and age but creating an environment within a song or or even just a platform or a place to record where you can say, um, we're laying the stage for you, whether you're part of our band or not, you can feel like you're, ah, part of the bigger movement in music and That's kind of my dream behind growing center of records as a place, Um, where? I mean, any musician can come and feel like they're part of the bigger picture. So you're you're grind enabled you to...

...build this platform to build center records, and then you incorporate your home upbringing, and I think I've missed it when you first mentioned about the idea of how important East Coast music is, and I'm sure it is all over the world in different aspects, but for us, it's it's important. But knowing like I'm so envious of people, families or groups of friends that can get together in a circle and just play music like, Yeah, why don't you guys do it? Where does that come from? I'm like, It's just it's like That's something that one brings joy to everybody. And I think no matter. I mean, I'm a Christian personally, but, um, no matter what John are really I mean, unless obviously it's vulgar. But whatever genre really musically brings like a movement to your spirit that, um, I don't think anybody 10, um kind of kind of say, say anything, you know, like they did it. It's wonderful and it's amazing to see it does really make me envious of people who have those talents. And then when you guys get together, guys and girls get together and create this music like thinking of you and Swiss Chalet with your friend and you're throwing ideas back and forth like that, great, like, come together. And then you and your brother coming together. So when was it that you guys were together? And then he's just decided he's going to do his own ministry in Canada, and now you're going to continue with center records in Chicago? Yeah, that Zatz basically hitting the nail on the head. I mean, he's he's got a family now, And he's definitely focused on, um, going into worship, leading and kind of that avenue of music And where, where I believe that's I mean, that's rightfully so. I had that passion to be a worship leader, had the experience, uh, to serve with you and have a glimpse into the world of that. And, uh, I realized that I definitely, um, thrive and have a passion for, um, I don't want to say the outside world, but like outside of church, I think I could definitely reach people on another level to still bring the truth and the aspect of what we believe, um, into a modern urban element, you know? Well, yeah, this is this is why I made this podcast knowing that I am a Christian, but I don't I'm not overt about it with the people that I interview, but I let them express what it is they do in their work because I think, well, I know the work that people do indirectly but directly glorifies God whether they acknowledge it or not. And I think all of these skills and talents that people bring to the table are just wonderful manifestations of the grace of God working in people's lives. We don't always say it. We don't always realize it right. As a Christian, we don't even like Yeah, I made that. That's so good on me, pat myself on the back. But the idea, it's it's you're right. You can touch people on any wherever it is inside the church or outside of the church, and by being a beacon of light where you are in allowing. And I'm sure that the Illinois Sina's big for music as well right you're talking about. Is that considered East Coast that or is it a Midwest, Mid, mid Midwest like music scene It Z? It's definitely It's definitely different. There is obviously a lot more, um, music, because we're in the we're in the hub of two major cities. Bond. That definitely has a play on it. But again, I do think the the East Coast influence that I could bring to the Midwest is definitely, um, refreshing in a sense that I can't really describe. But there's kind of an underground, Um very ah, almost like passionate family, um, kind of dynamic that the East Coast has created, especially in Canada. I don't know. I don't necessarily know. I know New York, um has a very similar vibe to it. But, um, I know growing up and going to like small concerts and venues and just seeing how excited people were just to be involved was enough for me thio to bring that here and kind of bring that fresh dynamic where, um, you can get so hung up on the, um, rotation of American pop music. You know, like it's music, I guess kind of eventually sounds the same brings the same people,...

...draws the same crowds and the Midwest. Not that it's a stagnant area, but it definitely doesn't have those coasts. Um, those coast influences, which again, I can't explain it. But there is something refreshing about a coastal band or music. Um, kind of, um, experience that can lend to a broader kind of sound within its funny what you're talking about. Because, like, I grew up listening to rap, So you got a biggie or Tupac? Right? East Coast, West Coast. It's not Midwest. Like, you know, it is not known for its Not that bad of that type of music you got like the Dirty South, right? Like with right? Say, I mean, Midwest. The country is huge here. Really? I think they host country thunder in, uh um, in Wisconsin, And that's one of the biggest country fests. And and they definitely country is probably, um, based on my experience, I would say that's probably one of the biggest genres around the area that next to rock and roll, But, um, the kind of the the kind of the sound I'm used to and that kind of that I kind of want to promote. Is that in the kind of rock? Very, I mean again, coastal vibes. We're talking. We're talking about a ton. But, I mean, I'm from the East Coast, so I can't help bring that kind of retro hipster indie dynamic to modern pop music or the The atmosphere are not the atmosphere, but the, um, kind of the stage here where they said it for country music and rock and roll. So yeah, well, you have this really interesting. You have the stage built. You just you're just gonna help? Well, bring people up, Um, elevate them to bring them to where it is in bringing your own influence with you from the East Coast. So you mentioned that where you're working now in film Is this your full time job or do you have another job on the side? So essentially, for this type of work, um, I am on their team. But with most of these, while film music, um, audio recording its's. There's a lot of, um, kind of freelance work that goes into these type of jobs. You're not always guaranteed a job. So if industry for some reason especially with things like this where travel shuts down, Um, you can't have big groups. I mean, we we would film, um, music videos, and we would do corporate, uh, gigs in, like Las Vegas. We would host like, si es and do all their broadcasting, and that brings millions of people, you know? So it's when that shuts down, you have to resort to something else and that z kind of how I'm wired, though not like a kind of like not a master of none situation, but like, you have to really be good at certain things and so that when something happens and I can't be booked on a gig to do audio, then I come here, see what I can do to market to somebody who is kind of lost in music. And they don't know what's going on there, up, up in the air with with music. And I can kind of then lend my time to promote the studio and offer really unbeatable prices for that kind of thing. So So you're in film and you have your own studio, and then are you doing anything else in downtime is Well, um, not typically, I mean, I do work on your own music. You're able to stay busy enough with that, which is fantastic, which is which was the goal. And that's I do sometimes have to ask to see if there's any other projects with local companies, because I've got a very big friend zone of film workers and audio engineers. And, uh, it's, I mean, everyone's in the same boat, especially this year or last year. Um, coming into this year, it's, I mean, the amount of business plummeted, so it's very cutthroat, and you kind of have to. Basically, what I'm doing is taking a step back, really harnessing, um, the studio element because I know when things pick up it's going to be very, very beneficial to run a studio at professional levels that can offer the prices that ideo, which are are next to nothing when it comes to huge. You...

...think about that, too, and I'm here in South Korea and there is something to be said about that because you mentioned it a couple times and I think it's worth highlighting is that you're recording studio, which you offer production, mixing and mastering. Yeah, there's a gas station, for example, here in South Korea. Down the road. We always go to it because their prices are always the lowest. Yeah, I guarantee you he well, it's obvious, I guess, that he's making less than all of the other guys. But the one thing is certain. There's always cars at the gas station when I look at the other ones and there's hardly everyone, anyone, so he has that turnover and while he's making less, he's turning it over, turning it over and turning over and they're nice. They're great service and it's the place that we always go to, even if we need gas far, far away, like we could make way could make it there because this place and I think by what you're saying is having great prices. You have the experience, and I think it's wonderful that you're able to stay in the industry even if you weren't like I was speaking to a Christian, uh, gospel artists the other day and he's doing a couple of jobs, which I think is great because he's he's working and grinding, and he's also working and grinding in the passion that he has in music. So if you were to do that. Like if you went. I gotta go work at what? The olive garden, You know, do wash dishes. I think that's wonderful. Right there. Go ahead. Right. Sorry. Uh, while with cove it and everything. As soon as it hit. Um, and business kind of just shut down. I mean, yes, I was I was taking up. Um, there's door dash now, lift. Um, uber everything online. If you have a car, you can make money in the meantime, and I know a lot of musicians, even on downtime. I have friends in Nashville who still lyft and uber, even though they're successful touring artists. So I definitely do that if things get super tough because I know I could make an income and still put in money to what I need Thio. So I like that you're saying that your prices are low, because I mean, you think and when this does turn over What? When you were saying When you know covitz done and things start to pick up, I can think of a lot of people who are musicians. Hopefully, they have been writing right there a little while and they're waiting for. This is the time to do it right, the perfect time to start released, Start recording for sure, studio and with, you know, the economy and however you wanna look at it being shrunk and generally speaking, you know, an artist, they say, a starving artist. That's not I didn't just make it up, but the idea is, there's not as much money in the pockets, but there's still grinding of things. So when it comes time for them to be ready, and for you to be having the service that you have a swell as the prices, then you hopefully will be the one that does well, runs right that they run to. And you're the one. Yeah. I love that analogy with the gas station, though, because that's my exact mentality is that if you can offer, um, low prices and maybe even offer a free session so that they can come check you out as free marketing, you know, so that they can see your legitimacy, they can see the quality is not tainted by the price, which is huge in this day and age, because if you can offer a quality product with a price that yes, maybe you have to work a job on the side. But you can offer this price now for that same quality that they would spend triple to quadruple at a big, established studio elsewhere. Um, that's my hope that they'll see that this is legitimate. And that's kind of a marketing ploy. Is to offer a free demo or or something like that where they just come in the door. Yes, it's a home studio, but with that in mind, I want them to see that home studio can produce. Um, the music, the quality music standard right now. And it is possible. I mean, you've got huge artists recording out of their bedrooms, and that's just the facts of technology. Now, like I just got this little room while it's not little but, like I've gotten everything I need in this room to make a full record. And that is insane, because I mean, years ago that would never fly. It reminds me I e did an interview with Roy, your clothes and Uncle Roy, they call him. He is a voice over director demo maker. Uh, and he had mentioned more of his his passion...

...and his desire to allow people to fulfill their dreams. And if that means reducing the prices because he can see that this person, like you know, this is all I have. But he also brings some wisdom to them to like If you only have this much money, there's a lot more money needed down the road. So right, Some of these people, their dreams are big, but you want to be there to be a voice of reason to allow them toe produce what it is they want, but also offer them some wisdom saying, Well, you know, you might need to go get a job and save some more money because if you can't, you know, afford to this recording you're gonna have some bigger troubles down the road. But I like the idea of him being compassionate willing thio lower his prices, offer a free service once in a while, like he doesn't want to be the one that does it all the time, and it because people will come and take advantage of you, right? The idea being willing to not thinking that your service is too good for those people in those lower rungs that you never you never know who those diamonds might be exactly. And that's That's a big thing is to not exclude anybody in this because I was a young artist once and I struggled to record because the pricing was insane. No young artist who was trying to make it can afford the price to get a quality song anywhere. So I think, kind of, um, coming back to that idea where, yes, it benefits the person or the band coming in. The artist? Um, yes, it does benefit them to come into a studio and pay next to nothing, But it also allows you to establish that connection and show them that with this quality, you can equally both rise. And the hope is that they're going to stick with you while you write while you kind of rise within your business. So eventually I would love to Lisa Space, and that's the goal. But I kind of want to stay in that humble place where it's like I have everything I need right here. I just have toe show them that they have everything they need right here, too. And that's and then together we can both help each other in that sense And because I think if you established that and that kind of relationship, it stems all the way back to music being a place where you come together anyway and just kind of let loose and just have fun. And as soon as you let fun out of the equation, I think it becomes a place where, like, hostility grows and they're like, This is just a house. I can't do anything here. But you're like, No, this is an environment where I'm giving you all the tools you need in a very low key setting. And I have the experience I've been to the major studios, but I'm producing quality that they also have produced. And we pay 10,000 as opposed to you paying $50 for a demo, you know, So, like, that's that's the idea going behind it. Thio help people and not just take advantage as record labels do. And I think I know I'm kind of dragging song, but, um, kind of the idea that music I don't think it's a dying art form, but I think an aspect of it is dying where, um, the connection is being lost like you're pushing artists to make more money. But then they're losing fan base and they're losing riel. They're really sound and stuff like that. And I'm basically I'm just creating an environment where you can be yourself. I'm not going to take your money and we're going to create music to connect the people, and that's that's all it's about. And then, in turn, we hope that people will, um, I mean by music buying music is kind of, um, not really thing. But in return, they'll see that dynamic within your music, and they'll want to see you and meet you and connect with you and and in in turn, you'll start making some income. Yeah, the process, I think, is what you're trying to keep genuine, opposed to where they have, say, boy or girl bands, that they're just pumping like it's an industry sort of creation rather than someone coming with their true voice. You know, the true thoughts, their true words and portraying that into music and then letting it be a beautiful art form rather than absolutely you know, ah, multi million dollar business sort of corporate puppets, right? And we would like Thio stay away from that. All of us. Most of us would. I don't know. Maybe teenagers like that music, but not so much Me. Can you speak of the difficulty? Like what you're doing in being an executive producer, even with film work that you do some difficulty and satisfaction you...

...get from the work that you do specially for people who may be interested in getting into your work. Right. Um, sorry to hear you correctly. You said the difficulties and satisfaction. Yeah. What? What What is Yeah, both sides. OK, Yeah. Um, definitely. We're talking a lot of cons at the at the beginning because it's it's a hard industry audio film, recording music. All of that is the toughest things to get into right off the bat. I mean, because the only people making money are famous typically, or you were already on your way to being well established. So I think, uh, taking a moment and realizing for yourself is this something to fully invest my time into? Because it's not easy to learn all these programs. It's not easy to train your ears toe to mix a song or train your ears to pick up little details. and recordings. And that also stems to film because I do audio on both scales and it Z it's different, but it's also the same. I mean, you're looking for the same things. You want extreme quality in what you're doing. And, uh, I think, um, the biggest difficulty is training yourself into not getting ahead where I could go to the bank and get a lease and just have a huge space and have one artist. But right now I have about 7 to 10 firm artists that are looking to recorder. I have actually someone coming in on Sunday, I believe, um, and, uh, we're looking to start a new VP already, and things were just kind of in the works and, um, just maintaining those relationships. I mean, this is this is kind of getting off topic, but this one girl I recorded a song for her two years ago, and she's still messaging me, saying I'm putting the money together. I want you to be the guy, you know, And that's just humbling for me. Um, coming into that, um, which I meant to mention when I was talking about having a small studio. Um, my first artist that I ever brought in was a rock band, and there are local to Milwaukee and they used to record in Nashville. And, uh, just we're spending all their money recording and not seeing any profit. So they found me. They found an ad that I posted and they came to me and, uh, about halfway through the process. We had a few sessions and he was sitting with me and we were just having some coffee. And he's like, Man, I cannot believe that we're getting better quality here. Then the thousands we spend in Nashville and at that point, they had only spent 100 bucks, and that's only on the sessions and that. I mean, I don't want to get into my pricing, but I do pay. I dio I do things a lot different. I do a per day payment instead of per hour, and that is the difference. It no other studio I know on Earth does that. That would help people to relax, too, because even there's no time frame as an open to close. You know, I have to pay this much money for this many hours. It better get done But if you're like you have all day and here and here is your feet and there it would probably relax them more, right? And I'm kind of taking this off a tangent, But having a small team, I do have two guys on my team. I have a business finance administrator and then I also have a recording engineer on the side. Um, just to kind of help me out if things get too crazy, which it hasn't been. But I mean, in the past, we were balancing a lot of projects, and things are starting to come in, so it z going to start picking up. But keeping a small, uh, a small team also helps you. We'll divvy out finances is a lot easier, but it's also people like the artists get familiar. They get comfortable very quickly. And, um, they can basically just, uh yeah, I kind of see, um, that you're more like I don't know where I'm going with a trustworthy team. You're building a support system for a reasonable price, right? Doing it in a comfortable way, and that people can come to you even though for you some of this stuff is difficult where you had to learn it. You had Thio and you would get people. You would suggest to people that this industry takes a lot of dedication because before you start making money, there's a long grind that goes through what absolutely satisfaction what you do. So,...

...satisfaction. Sorry. I did. I did remember my point with that, just to kind of recap kind of capped that off. But having a smaller team just jumping right back into that, um, allows you, thio Ah, kind of harbor that energy into getting better. And then the artists will see that. And that's kind of where I was going that, um you don't you don't just stop once you reach a little bit of success. Like I I wanted another recording engineer. I mean, I can't necessarily afford that, but I'm able to get better at mixing, which is currently what I'm really focusing on. That's my kind of weakest acts aspect of the recording industry. And I'm just not that I'm horrible. I'm not trying to downplay myself, but, um, I'm it allows me the time while he's with a nart ist, I can sit and practice or just work on a rough mix or just figure things out in the process of, um, developing the culture within the studio. So if your whole team's getting better constantly and I pushed the guys like If things don't sound good, I'm brutally honest and we make it I mean in a kind of sway possible. But I mean, there's a still a level of, um, a level of professionalism that you constantly try to attain, and I don't think it ever stops. And it shouldn't if you're looking for real success and just jumping into the the the next part of it, um, just tryingto want toe wrap that segment up with a quote that I always live by with this kind of, um, mindset in minds. Um, it's by Anthony Dangelo and it says, develop a passion for learning. If you do, you will never cease to grow, and that's where it's Ah, that's kind of where e. C it if my guys on my team aren't learning and continually pushing. If I don't see, um, you might not be playing guitar on anything, but I know that's your instrument. So you should be practicing that, you know, like you should be taking time to invest in your talents, no matter what the cost. And you'll see yourself in every way just get better. So, um, that's kind of going off on that rabbit hole. But that's ah. So, yeah, I kind of touched on the cons, but, uh, the pros of it, um or usedto said the successes of it. Well, whatever brings you satisfaction or satisfaction. Yeah. Is, um, bringing it right back to community. Knowing what you're doing is making a difference, making people interested and ultimately creating warmth in somebody's heart to follow that, um, whatever your advertising or whatever you're passionate about that they get, get a spark in them from whatever you're doing and whether it's audio or you're just putting a music onto ah commercial like you have the potential to reach them, um, in a way that nobody else does. So I love I love that that aspect of it, and it does not get tiring. And that continuously puts, puts me in a good mood and puts keeps me pushing on those doors to keep growing and saying with studio, I mean film and studio its's all seeing people light up when you finish their song and then it can touch. I mean, it has the potential of touch Million's. So whatever you do, I don't think you should never downplay it. Because with social media and technology as it is, um, whatever you put your mind to in your hands, too, and your talents to can be seen and with the right, um, motivation and push, it will be seen. So thinking of when you started at Swiss Chalet or any of the other jobs that you kind of switched into our different roles. Do you have any advice for people as they start work? So thinking of just starting, maybe a teenager getting in tow work it could. It might be something. It's just they need to get some money in, or someone else who's not quite happy in their job and their switch over. For whatever reasons, do you have any advice for people getting in tow work? For whatever reason? Yeah, I think I mean, I know, um, starting out working is never fun at the beginning. I mean, you know, you gotta put an effort to make money, and that's just the facts of life. Like Um, and for me, if you keep, it's always positive to keep your goals and your dreams in your forefront, but...

...to an extent So I I thought it was always a better principle, too. Work as hard as I can create the best environment that I can for myself make friends make connections in anything like whether you're making friends with a server or later on making friends with another musician like everyone comes into play along your journey. And I think that, um, when you kind of get down to it, yes, you're making money, and that's amazing. To benefit your life, benefit your wants and needs and, uh, keep you keep your life sustained throughout that course. But I think ultimately, um, not losing sight of your vision, um, in any way, even if you don't get to where you want to be. Because for me, I mean, currently I'm not touring. I mean, we can't, but I'm not famous all over the world, you know, like that's not where I'm at. I would love to get there, but it's ah, it's just not practical right now, and so I'm I'm basically taking the time now like I did at Swiss Chalet like I did it forever. 21. Establish my roots here in the people around me. Find new people and learn from them. Learn together and push myself in any way I can thio essentially make make a make money for myself so I can continue to support um, what I love and that's that's the end All be all. I mean, we're making money, but we want to make a difference in that process. And I think if you lose sight of that, I mean, that's not going to be positive for your for the push on your vision. But good advice. Good people getting in tow work absolutely. And using your income in a positive way, like learning how to save. And, um, invest is huge right off the get go, whether you're investing in stocks or whatever. I mean, that's huge for somebody just starting out working. But investing doesn't mean doesn't have to mean stocks. Investing means you put $10 away to buy a new microphone. You put $10 a way to save you, put $10 a way to go out with your friends and game community. You put $10 away. You know what I mean? So budget. Yeah. Budget budget. Yeah, Budget is huge. So that's what I've learned as the years go on with center records. I mean, there's so much that comes with even running a small business, like the league legalities of it. I mean, you need contracts you need. I mean, you need to learn a lot and put a lot of money into it. Um, even if you're not making that much money, so it's Ah, that's that's basically, um what I would say. I mean, just keep pushing at your overall vision, but don't let where you're at get you down in any way because it's It's obviously where you're meant to be in the moment, and you can still make huge, huge difference. Where you at? In any sense, Josh, what would you say about character in the music industry that you have experienced where what is a character trait that you find to be essential? Maybe not. Most important, someone else might say, might say something differently. But what would you say is essential is a character trait toe have in the in the music industry that you have experienced in the music industry as a as, ah, as a whole. You in anywhere you go in music. It's you definitely want to. Um I'm blanking on the word, but you Ah, you've got to undergo a lot of criticism. And I don't know what the word is for that, um, to be able to take a lot of heat. And that's, um I mean, that kind of stems over any job. I mean, if I washed the dishes wrong, my manager would come in and give me a good word. You know, like you, you would just tell me what's up. So you kind of have to learn to roll with the punches and that ultimately, in the moments, it is horribly Ah, horrible feeling So. But as if you can Do you know the word for that? No, I'm think I'm trying to think like you have to have skin. You skin that you have to be patient. You have? Yes. Um, accepting. I don't know. Yeah, you're right. There's I mean, it's definitely a word. I know there's a word for it, but being able to take criticism long, biggest character trait. Yeah, that's definitely the biggest character trait, I would say. And that stems for all jobs but music, especially because it is a cutthroat, um, cut throat gig to be a part of you mentioned earlier...

...about your your goal. What is your goal for whether it's center records or for Josh center yourself. What is your old or overarching goal? The ultimate goal for my life is to kind of coming back to the vision of center records and even the band, like the critically famed. I mean, we're not overly well known, but the goal is to be well known and not in like, a famous sense, but as a as a place again. I'd love to make this studio, um ah, place where people can come and just hang out. Um, I would love thio have burst experience in my life. I'm definitely kind of into coffee a little too much. And, uh, that world also excites me. So I would love to have, um, a cafe studio with local merch, just a very inviting place where, um, the roots of music can be explored in and you don't even know about it kind of thing like you can come in with no knowledge of music, Grab coffee, hang out, see, see kind of the behind the scenes of what goes on in music. Um, and also see the modern takes on recording and stuff like that. I think to some it might seem like a niche market. But it Zamora of Ah, for me, it's more of a allowing kind of a very, um, kind of a very narrow path for most people to go down to kind of broaden that and make it inviting to everybody. And that's kind of the vision to bring the social aspect back to music, Um, without, like playing on a stage or touring or whatever. You can kind of be in a cool city and kind of experience that every day. And that's kind of the goal to create that to reach that goal. Is there something that people may not understand about you? That if you let them know they can gain a better appreciation or for you and the work that you're doing? Yeah, that's that's huge because yes, studios exist, cafes exist, hang out spots exist in cities. All of that exists. So what makes it different for me? personally is obviously, um, vision and Theo ultimate desire to help people and show them that there is, um, so much more to be, um, experienced in the world of music. And because even if you're not a musician or not even into music at all, you flip the radio on your bobbing your head like I want to take that and bring it into an atmosphere where anybody can come in and be welcomed into, um, kind of that environment. So it's Ah, it's definitely come comes from the vision aspect and knowing me as a as a person, um, I wanna help people. I've experienced so much with record labels and in the film industry. And what can be attained at high levels doesn't have to come with high prices. And I think that is just something that people don't quite understand. And you mentioned experiences. Is there anything some adversity that you have faced in your life that either hinders your work or motivate your work? And I asked that question not so much to dive into but understanding that listeners go through adversity every day and it effects it effects their work. So is there some adversity that you have faced. And how would you encourage other people in their work, even though they could be discouraged for a number of reasons? Yeah, um, kind of coming back to the the what? You, uh, the characteristic of what you need as a musician or within the film industry or anything. Um, coming into it with being able to take criticism like through my whole life, even in the church. Like when you play music too loud, too soft, too harsh. You're not great, like you're too good like everything comes into play and it's just like there is always something to be discouraged about. And it's it's funny because I find myself as I get older, thriving off of those moments because, ah, I'm very unique in a sense, and and it kind of comes back to the value that I...

...can offer in what I do is ah that I am very talented. I was given amazing gifts in this in this avenue, but it took a lot of time and still is taking time to perfect. And I still critique myself in many ways and just find myself always wanting to get better, which is definitely, um something you want to see in someone who's chasing after, Ah, business and helping people. Yeah. What you're saying that sense the difference between saying, Hey, I'm very talented, Full stop and right. I'm talented and I'm still working on it, right, Right. And that is I know you have. You have you have six guitars. Besides you, you have one. Besides, I minds gently weeping over there like I know you have a talent and people, I think, push that off and you know, it depends on how it comes out. But yeah, sounds arrogant to someone to say that, But But if it's a truth like I have skill in this, I know what I'm doing. I can help you in this adventure in this recording or whatever, because I'm confident in my abilities. But not only in my confident. I'm humbled to say I still have much to learn, right. And that's the tricky area that I've been kind of learning throughout my entire, um, professional life. Like learning to accept what you're good at and even more so accept what you're not good at and work on it. And, um, basically like at eyes and creative like daily. We tell each other what we're great at, and we they always kind of get you to say what you're good at and put right out what you're good at, because if you're not confident that you're good, you're not going to make good products or good quality, Um, and all product or whatever. So it's Ah, it's something where I've learned to accept that, Yes, I've been given great gifts, but the only reason I know I'm talented is because I've worked so hard to get there that people have told me and what I do for people stems out to even greater things that they start receiving praise, you know, So if you can kind of pass that on, that's that's essentially, um, what What I'm looking to Dio is not encouraging. Is that encouraged to push it? Yeah, it's an encouraging message because I think a lot of people, when they're looking at an industry, we'll stay music if someone to be a musician, Yeah, and it's good to look at those that are at the top. But if you're at the bottom wanting to be a musician, that could be very discouraging on what you're saying is. But if you have that skill desire to do something if you're you know, chopping, doing your chopsticks is that they're called on the piano of just having your scales. You're just beginning. Don't worry. There's a lot of work ahead of you. But don't worry. You put in that work, don't be discouraged. And that goes to any job. If you wanna be the boss, if you wanna be the manager, you wanna get a promotion. You want to get a raise, keep putting in the work, putting in the grind. And that's why I asked, like, How is this grind? It's It's a grind and Z People might have these skills and talents like Look at Jordan as a because people. But he practiced. It's right, Yeah, the seals practice a painter practices. There's a lot of stuff just on the slime. Yeah, absolutely. And that's I mean, some people just have, ah, overnight success. But again, I mean, if you're an overnight success like, I looked at Justin Bieber a lot, and I mean he's been through so much, and he's developed into the talented person he is today because of the hardships and what he had to learn at such a fast pace. He was initially talented, but he didn't round out that talent until later on. I mean, he kind of had other people dictating his moves, but that's very, very hard. So I always always treat people who kind of say, Um, can we make a song and make sure that it's like, successful the next day? Can we put it over everything, like I'm like, just take a step back? And it's like I think that it's better to not be an overnight since sensation, You know, you don't want overnight clashes plant pan for anything you don't want to come in and riding on your horse and going into a business or something. Look, I have all the answers and they might be, and then they get annoyed by you because you don't have humility, right? Or you make some of these wrong decisions and music or whatever industry it is. You don't...

...want to be a flash in the pan with any right, and I mean exciting because you're you're a flash. You're like, Wow, I got a million views off that, like I saw another video video yesterday. I think it was of it was the guy who got the passed the bar exam, right? But his brother, I think, put the videos whose video is probably put, Um, but if he post anything, normally he probably wants more people toe watch them. But if that's the only video he get, which is a great video, by the way. But the idea he passed the bar exam in his mom was like, Oh, praise God, Praise Jesus, Yeah, but you don't want just one flash in the pan, right? You want you wanna nurture and marinate and you wanted to be delicious and you want people to come back. And that's exactly it, coming back to the dynamic of relationship and community. And that's huge for me. In my heart, I want to see people who want to create, create and make quality products with with what they have and and and make sure that they know they have an avenue to do that, um, for very for very low cost, you know, and that's it's really cool. I mean, it's it's very humbling being part of that. So, Josh, I only have another question or just for you. Is there anything else you'd like to add that we didn't touch upon? Is there anything that we might have missed? Um, I think we covered a lot, for sure. I mean, I know that what I do is very kind of, um you might not kind of pertain to everybody, but, you know, but you have a great great life going for you, and there's a struggle in it and it's it's hard. But I could see your like. You move from one country to another country to pursue your passion and your dream, and you're still working on it. And once you're in that other country, you probably don't think, Whoa, I came to America. Thio. No, you're like, you know, eat breakfast. I gotta make my bed do the grind and you forget about it. But there's a whole story that we often forget about in that in the pursuit of the Passion. And I want to commend you on it because you are doing what many people are scared to dio. And then they live in regret that they didn't do that. They didn't do it. And for whatever reason, is right or wrong that they did or didn't do it. But you're doing it and you're grinding. I hope you all the best that you know. You you keep putting in the effort. You keep developing and sharpening your skills. And you'd be a consistent beacon and a light where you are and, you know, field of dreams. You build it and they will come and you have a good product or service. The market will will acknowledge you for it, and you will be rewarded for your the fruits of your labor. So I think what you're doing is a good thing. No matter how. I mean, if if you were doing another job, you have a desire. You don't have family there, right? Yeah, you're And that's tough. But you're doing it like you're all on your own and you're no one's telling you to get up. And you're like, No, I'm gonna do this. And I'm gonna show other people well, that it can be done. And that's an encouragement for others as well. Yeah, absolutely. That's Ah, that's what it's all about. How people reach you, Josh, Um, personally, Or like toe, actually professional. Yeah. What What are the ways that they could find you on social media? Yeah, all social media's, um I know it's probably not ideal, but I do have my personal phone number on my my account. And, uh, I just think that adds a level. I mean, yes, you mean there's there's pros and cons to that. But there's a level thio actually physically text or call, Um, the person that you're, um kind of letting lead you into the next step in taking, um, music to the next level. So I think having having communication open is huge for this. Like again, I want that community dynamic relationship is huge. Um, so, yeah, all that information is online. I do have a website that's under construction, kind of revamping that revamping prices, um, revamping kind of marketing tools, and that will be up here shortly. Um, because as things kind of die down with co vid, the vaccine apparently is coming out. So I'm hoping that things kind of can settle down, go back to normal, and I'll be putting putting everything right back up. Um, I do have clients still being booked, So if somebody is watching this and uh, is in the Milwaukee Chicago area. Or you can travel here when things open up. Um, I'm here, and all the information is on the site. Facebook under center records. Um, again, My name is Josh Center. All of that is online as well. And yeah,...

Instagram, Facebook, Twitter, YouTube, um, and the site will be up momentarily, But all the information you can currently find on Facebook pretty easily. So yeah, it's funny how quickly this world is growing. In some ways of 10, 15 years ago, we were not saying e no, there's so much that all my mom's house e something maybe is 20 years ago. I don't know. I think times won't buy me one final question for you, Josh. And that is why do you work? Why do I work? I work because it is honestly an honor to put in effort and talent into something that has the potential to to be great and to touch people and hopefully instill a dynamic in them where they can take what you're offering and offer something above and beyond in their own lives and businesses based off of what you've offered them. And essentially I just work, um, to show to show that people can reach goals and and dreams and visions. And even if it's not quite the level you're looking at, um, you're still getting there and you're still if you put in the work, you'll always see fruit from it, no matter what you do. I mean, you're putting an effort, you're going to see something. So I don't think you should always You should always just work, no matter what that looks like for you. But, um, yeah, for me, it's it's about, um, creating that environment of togetherness. Thio offer you something that you can't get anywhere else. Um, for specific pricing and and quality. And it just it just kind of ah grows into a dynamic of working hard, eventually pays off. And if it's not paying off right now, um, just keep looking ahead and keep plugging away and you'll start seeing some profit. Josh, center engineer, producer, musician and owner of center records. I appreciate the time you've given me and I know your dedication and hard work will pay off, keep grinding. And I appreciate the work that you dio Absolutely. Thank you so much, Brian for having me. It's been awesome connecting again over the, uh, since these countless years, but ah, yeah. I'm so glad we could talk about this and hopefully and still some passion, um, into the viewers. Thank you for listening to this episode of why we work with Brian V. Be sure to subscribe, follow and share with others so they too can be encouraged in their work. E I hope that you have yourself a productive be a joyful day in your work.

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