WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 76 路 1 year ago

#76 Jason Wright - Intentionally Inspirational - BrianVee WhyWeWork

ABOUT THIS EPISODE

Jason Wright is a marketing automation expert. Jason and his amazing wife are the founders of Intentionally Inspirational, where they help design, build, and optimize sales by funnelling marketing through such platforms as ClickFunnels, ActiveCampaign, and Facebook Ads.

Contact Info

Jason鈥檚 Profile
linkedin.com/in/jasonjwright

Websites
intentionallyinspirational.com (Company Website)
funnelbuildingforprofit.com/learn (Learn How To Build Funnels)

Email
jajwrigh@yahoo.com

About

"I work with entrepreneurs and small businesses to help them automate their marketing. ClickFunnels, ActiveCampaign, and Zapier are my specific platforms of expertise. If you are looking for help and guidance in everyday language that you can actually understand, you are in the right place. Shoot me a message and let's talk! 馃挭 " (LinkedIn, 2020)

Welcome to why we work with your host Brian V. As he speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice which will be an encouragement to us all to get up, get going on, keep on working. Working is tough, but working is good. Now here's your host to why we work. Brian V. I'm Brian V, and this is why we work today. I had the great pleasure of speaking with Jason, right? Jason is a marketing automation expert. He is the founder and CEO of intentionally Inspirational. He's a consultant, author, entrepreneur and digital marketing architect. Today I want to find out from Jason. How does someone market? How do we advertise If we have a business, we're thinking of starting a business. How do we tell people about our product or the service that we have? And how do we make this less overwhelming, Especially if we're on a budget? Join me in my conversation today with Jason, right? I'm Brian V, and this is why we work today. Have the great pleasure of speaking with Jason. Right. Good evening, young man. Hey, what's going on? How are you? I'm well, thank you for doing this. You and I were just talking that we were going to do it a couple weeks ago, maybe even a month ago, but our schedules got twisted, but here we are. And I thank you for coming. And, uh, could you give us a little introduction about yourself? Just a little bit, and then we'll get into it. Sure. Where should I begin? I am a not too far back because I'll bring you back. Okay. Sounds good. I'm a serial entrepreneur. I've built everything I've got from the old trial and error. Lots of error there. But I'm a really stubborn guy in pursuing what's important to me. So I'm a really high level that z where I'm at bit of this business low for five years, and I had to jump from Corporate America twice to make it happen. Jason, bring us back what was what was even before corporate America. What was your very first job? Maybe as a teen, maybe an unofficial maybe didn't even make a dollar. But the first thing that started you in the world of work. I feel like I should answer this or speak to this extremely loudly, hoping that my 14 year old son across the hall will hear. May e was 14 and life back then, I guess it would have been in the early nineties was all about baseball. A little bit of basketball on big time fishing for me. Yeah, we could walk for four minutes to a pond. My, my buddies number fish and we could ride our bikes toe five or six more. So we fished all the time, pretty much year round, and we could, and at a certain point my mom said, Hey, you have enough new lures and enough tackle. I'm not buying any more. I'm like, unacceptable. Mom Duff comes out in spring like she's like, What's wrong with your current stuff? I'm like, It's not really that you're asking the wrong questions, you know? So she said, Here's an idea. If you want Mawr, you can pay for it. I was like, Okay, so at 14, my income was like birthday and Christmas, you know, cards from the aunts and grandmas and stuff. I was like All right, so a to three neighbors we live in a cul de sac that always had just raggedy lawn, so just never mode on time. Just looked really rough. So I jumped on the family lawn tractor and I said, Hey, what if I take care of it for you? I knew these people once a week on Mo. 25 bucks a week, and they all said yes. So right away at 14, 75 bucks a week had no bills, All we went towards fishing tackle S O. I did that and then fall came and then they could next spring.

So I did the moment thing then as well. But then I also want got a job, golf course, and I work somewhere else also. So as soon as I tasted that first dollar, I was like, Yeah, there's something really, really cool about this, the right to see if I if I was your kids or my kids and I was listening in the back room, I say, Yeah, but But Dad, why don't you just get Auntie so and so or grandma, or just to put more money in the Kurds? E. Don't need to get the job. That's that's a source of income. But that's great. I mean, starting at 14. And that's the point. The motivation. You had it. You wanted something. You had to get it. You realized once you had a taste of it, there's something to it. So where did that start leading in your path? Were you content with mowing lawns for a bit? You know, you worked at a golf course as well. Was there something? Are you figuring out as well at that time? Oh, I can pick and choose. Or I can try for different things. It's a that time, you know, it's obviously still a student. Um, I started getting more and more serious about basketball. Is my life really became school in basketball up until high school ended right in high school? And it's like, Hey, it's time to go get a job because I have nothing to do between, you know, high school in college. So I started another landscaping business, which I grew. It had for seven years, but between 14 and then I really didn't have the time or the opportunity that much. So I was more focused on school in sports. But after high school for sure it was privileged. So in between high school and college as you mentioned, what were you thinking for college? What were you thinking? Starting to think for your career. I never liked that word. The thought of having to pick a path and go down and work for somebody never made sense to me. Um, even Yeah, my parents. And so I knew a few entrepreneurs growing up. You know, they were older than me and guys and gals that had control over the time. And that was the big appeal for me. But everybody who I spoke to that I respected that I knew in my family. Now you got to get degree. You got to get a degree. You have a choice. Basically. So they were worker bees in condition that that's the path to success. So I didn't really push it really hard until, um, I started getting in school. And also, like, I really wanna do this. I can't see myself doing this. I was going after computer science. First are actually star computer programming, and I was like, I hate this like I did the same thing and I could remember looking around in this class, and I was kind of doing one of these. I just got up and walked out and I told my mom I said, Hey, this is gonna bother you, but I have to drop all these. I hate this shit like I really, really hate it. It's like I think it makes me want to cry. It's like they're speaking a different language that I don't want to learn. So having Jason the university I went to, they was 1996. They first they gave us all laptops, which was the first school in like the world. It's like what it was really sure. And I'm computer science because that's what I think. I'm so doing. And I literally was sitting there with this new laptop. I had no idea what to do with it. I mean, I had some experience with a computer and typing class in high school and, like, what am I doing here? I they're like, talking ones and owes and binary code, and I and I didn't walk out of that class then. I just didn't go to the next one. Yeah, No, I understand. Yeah, and you know, so then I transitioned to organizational leadership and supervision. And there's pieces about that that made sense. I was like, Okay, talking to people is very, very natural to me. Something very, very good at so. Working with people is going to be important to me so that I want to teach your classes. Yeah, so I basically switch career paths. I was like some of these transfer some don't, but I have to do something right. So they said, You know, you can do leadership or sales or HR, and it's like I've been interest in all of those things to some degree, but I don't need to figure it all out. So I remember I was a 5.5 year...

...undergrad like I just dragging my feet to graduate because business started to get very busy. I think I beat you, but I remember getting to the point where I was like I either have to quit school or I have to double the size of my business and get a second crew because I can't do both anymore. And I remember business going at the same time. Oh, yeah. So other people went, partied and all I did was work in school. I didn't do that. Yeah, so I mean, I've been doing it seven years, and I had that nice business going and had chemicals and landscaping and lawns and different stuff. And I can remember going I gotta pick one, like everybody. I spoke to you. Like you have to let the business go. I don't know why. I was like, Okay. I remember thinking this feels so wrong and so dirty. Remember sending out this letter? What was the reason? What was the reasoning exactly? Or a couple of the reasons that people were telling you to stop Because all these were career reminded folks they didn't understand entrepreneurship. It wasn't sustainable in their eyes, you know, And landscaping is whether dependent and that there is droughts and things that can happen. But if you diversify enough, there's plenty to do for sure. Yeah. On the flip side, it's a good opportunity to have something on the side with something else that you're doing. Yeah, absolutely. So remember sitting out the letter and it was like, Hey, effective immediately, We're done. It's not you. It's everybody. I'm pursuing my degree. And it was gone like in a Blake and I was just just over with and, uh, I went into corporate America for seven years, and I was like, I see how people advance And companies, I have no interest in this game. I've never been a follower. I'm not going to start now. I'm not gonna get my nose even a little bit brown. I have no interest. I have no interest in the game. So, um, I jumped around kind of between hdr in sales and different companies. And finally I just like I've got to get out of here. How was how was that? Seven years? How was it? A grind day in and day like just now? I mean, there was there was positions I enjoyed. But my problem was I get bored quickly, especially when I don't have the creative freedom. And I didn't realize it at the time of creative freedom for me, about owning my process and my direction is like my life force. If I lose that, I'm dead inside. I didn't understand that at the time, but as soon as I made that connection and looked back, I go. Ah, Now I know what's going on with May. So but there was definitely roles and people, you know, that I enjoyed for a while and people enjoyed working with. But when I would see other people you know, have freedom, who were, you know, doing things wrong or doing things behind people's back. And I started realizing There's a lot of successful people around me. They're terrible. Human beings don't wanna be a part of this ecosystem aim or no interest. So So when did you decide within that period of time that you needed to make the change and and how is that transition out of corporate America? That was really, really bad, actually. But I was working for this family owned company, which I won't name. But the owner had made really good money for himself in a company worth about 300 year started from nothing which is very respectable, right? The guy could do what he wants, but it wasn't a very good person. It really bothered me that I would see examples of that all the time. So finally I said, You know what? If this guy could make 300 year, surely I could make enough just to keep the water pot in the lights on at least some of the time. Like I just want a little control. Over my time, I'm not asking for anything crazy. So then I started saying, You know what? I'm a smart guy. Like I could do this. And with the hard part was How do I tell this to my wife? Right? The time I was making 80,000 bucks a year, biggest your biggest sale in life Had to sell it to my wife. Yeah, it was weird because the out that I used was thes neighborhood magazines. You've probably...

...heard of them, but the opportunity was you started a neighborhood magazine and you get advertisers and you make a percent of their revenue in that type of thing. And I didn't really like the idea, but it was like, this is my ticket out, and I was able to sell her on it, and she got excited and I got excited. And surprisingly, when I turned in my notice and told them why, they were like, Oh, we respect that. Were entrepreneurs will even give you benefits for another month. Good luck. So I was like, Okay, so the bad news, the bad decision one was I made a huge leap, and I hadn't even made a scent with the new opportunity. Huge mistaking at the time I thought, This is what really entrepreneurs do. Really risky. Really stupid, Miss Take number two was the next day. I went and bought a brand new infinity with no job. Oops. Payments. Yeah, Yeah, you know, and I thought I had six months of savings. In reality, it was more like two. So within about 2.5 months, I was like, You still have that infinity? No, no, no, do not. But it was, you know, it was a really And I even had neighbors like No, you can't do this. I remember a certain guy. You can't do this. And I'm like, What do you mean? I can't? I got sick of people telling me what I couldn't Couldn't dio. He's like, Well, I I try to business and I lost a ton of money. So if I failed, you will, too. I'm like, we're nothing alike. So anyway, that guy never asks me how businesses going now, people who used to want to know all the time. Never asked me those questions. Just kind of interesting. But, um yeah, that first leap was rough. Did not go well, uh, but I'm glad I actually wish it was worse. I'm glad for the pain, because that gives you perspective and everything that I do and I teach is from a place of experience and never theory. So that's very, very important. So obviously, this is what gave you some traction to to realize what would be best for you. So where did this start to lead you and where are you today? Yeah. So the next piece of that story was I had to beg and Anti said, Hey, I'm completely screwed. Can't buy groceries, can't pay bills. Can you help us buy food for a few months on? She agreed. And I said I finally realized I have to go back to corporate America. I have to because I literally can't take care of my family. But I'm not going to stop spending every spare minute, Billy Mountain company on the side. So remember waking up out of a dead sleep one night and I said intentionally inspirational. I don't know what that means was gonna change my life. And I started blogging, encouraging other people to quit the 9 to 5 and build their dream business. But I hadn't done something myself, so I'm not quite sure what I was thinking there yet. But eventually I started learning some digital marketing strategies and techniques to get my message out there. And I started seeing a demand for the same stuff I had learned on up work, so I would make a little money here and there. Can you define up work? Can you define up work? Yeah. So up work is the world's largest freelance marketplace. Okay, so it's a place that people could go and find somebody to dio a wide variety of tasks. It could be a two fiver, I guess. Nowadays, maybe a different sort of. Yeah, sure. Yeah. Work is gonna be the biggest dog on the block, but fiber and up work or direct competitors for sure. Yep. So I started. Good. So the idea of you getting into this marketing how much experience did you gain from your work in corporate America, or is this kind of new to you as well? Yeah, I was all self taught. I had no no background at all. But what I really figured out is, um, it was really broad. At first. It was like copyrighting and stuff like that. And then it was more platform specific, and then I kind of figured out some stuff I didn't like. But then, once I figured out the way my mind works naturally with, like back in marketing automation is not normal. It's very easy for me to take a bunch of different things in my head and cleanly draw it out. And once I started...

...to realize I kind of had a gift for this on, you know, the ability to speak the language People understand. I was like, You might be onto something here. So if we fast forward to today to today, I focus on strategy and architectures, specifically with active campaign and click funnels and Xavier. That's a big piece of the business. But there's other things around that as well. Marketing strategy, Xavier. Yep, more would that be so? Xavier is a program that allows you to integrate different um, different apps for different programs without using any coding. So since I don't code, it allows me to connect. You know, um, you know, one of 2000 different APS together. It's kind of like through an a p I. But it's just it's ah, kind of the hard work's done for you and a p I is a what? Sorry. So, in a p I is I don't know what it stands for, but I know what it does so like if you have an a p I between like click funnels and Active Campaign. It's a two way, um, communication channel between those two Softwares. So maybe in one platform, first name and email transfer to the other, something like that. So could you explain what you're doing and really lame interns? You said you're good at explaining, so I'm trusting to be able to do it. So if I'm a company coming to you, what will you be able to do for me being at ground zero of marketing and advertising and knowing how to best promote myself? Sure, So I really help people grow their email list. Alright, engage their potential future and current customers and make more sales. That's the rial basic view of it all. But I'm gonna help you with as a company and say, Where are you now? Where do you want to go? And I'm gonna help you talk through the foundational strategies. You need to start working towards that place when you are approached by a company of small business person. Are you finding a lot of holes in their plans Or they have a good foundation or they're really just ready to go? And they just need Cem Cem some of your insight. Yeah, most people are really in the same place, so it's it's interesting because some people have no business at all, right? They have an idea. Some people have $5 million year businesses and most or somewhere in between. Um, most people have almost nothing set up, and there's always this unbelievable amount of shame around that. Everybody's like, Oh my God, I'm so embarrassed to tell you this And like, let me guess, I guess. And eso it's almost everybody, which is it's really interesting, but people are very shameful and they say, I know I should be doing this right, but I haven't done it yet. They try to justify it. I'm like, I don't care, that's fine and I tell them your normal everybody says this time. What do you think? What do you think? What do you think? They feel shame. What do you think? Is that like comparing? Is it knowing they're being a little lackadaisical? What? What would the reason be for the shame? I mean, I think you know, when you think of like email marketing, which is the back end of the sales funnel right? That's the part that nobody really sees. That's the most powerful. That's the most important piece. I think a lot of people know it's important, but they don't understand it, and they don't take the time to understand it, even though they know it's really important. It's kind of like eating right and exercising that type of thing. Yeah, I know I should eat right, but I'd rather drink a keg of beer every single day. It's more fun. I mean, it's the same type of guilty pleasure. Do what's working. Ignore what you should be doing type of thing. So that's what I think it is. Are they? Are they then, with their guilty pleasures in the back of their mind or, you know, being a little bit lazy. What they know they should dio Are they kind of a little bit dumping it on you, hoping that you'll be their savior of sorts and fix everything and do everything, even though they know they could lift some of the weight themselves. It depends on the personality, so it varies greatly. Some people are, um, like I just need strategy and you can either help me build this stuff. You can tell me what I need built. I could do it that way. And then there's other people that are like, Not only do we need help from marketing, I need a therapist and some other things going on as well. And you're like, That's that way. Yeah.

What about what you do? I mean, Cove. It kind of throws. Maybe even it's good for you. I'm not sure. But what takes up a week for you? What do you do in your work for people who might be interested in getting in this line of work? Yeah, So it's interesting. Um, so people getting in this line of work, that's a good question. So, Cove, it didn't really affect my business because I was already set up for it. So I've been online for what this business for a little over five years. Been full time, almost three years. So there was, Ah, period in March where things got quiet for about nine days. Like good clients that I'm working with Currently, everybody just kind of disappeared, and I get it right. Everybody's like what happens next? You know, very disruptive. But business has picked right back up is normal. And then in late August, it was There was a little quiet period, which I don't attribute to Kobe or anything, but it's like right now it's crazy busy. So anybody looking to get in this, I recommend it strongly actually answered this question in a Facebook group today. But I think doing an online service for an entrepreneur or small business is the easiest way to make money online in a you know, legitimate repeatable fashion. You know, what is that service? There's a million options out there. Digital marking, as you know as a whole, is very broad. What I do is very specialized because it's very platform specific, so people will come to me and say, Hey, you're the guy, go to it with the active campaign. So, um, I just pivoted to that point over time, it was never the plan. I just kept seeing the narrow opportunity that made sense for me, and it was in line with what I want to do. So if somebody is looking to do something like this, I would say, um, start building an audience right away and start focusing on getting the best reviews you can Everywhere. Reviews are absolutely huge for this stuff. So what is it that you it takes up your time through a week? Yeah. What do you? I guess I didn't answer the question, did I? It's around the same thing, but this fully answering it to tell people what they should do and what you do. Yeah. So I've got a team of my own as well. So my week is, uh, is gonna be, uh, new business calls sales, working with the team, get the team paid, um, doing PR stuff, you know, getting myself in awesome shows like this one, actually doing some of the workers. Well, like I do the strategy I do. Ah, lot of the architecture of the more specialized stuff is Well, we've got another business, my wife and I as well. So that takes up time and then, you know, being a husband and father and sneaking away for some alone time as well. But it stays busy, but I do kind of keep in control of my time, which is super important for May. It's you mentioned this and I was speaking to someone just the other day, actually my last interview. And he has six Children, but him and his wife, him and his wife are E. To what? There's two. Hey and his wife were working together and as he mentioned, like, Don't pass over that. That's that's great. I mean, marriage can be tough or on my end anyway. And but wonderful and a challenge and then also toe work together. So I commend you and your wife because you started with the magazine business and then you're still working together. So she didn't dump you for for the new business. She stuck with you and you guys were sticking together, and I think that is something. Um, however, it really looks in the day to day grind is very commendable for for a couple to be working together and working on something. Uh, that is good for your family and for the people you serve. Absolutely. And we always tell people like we spend a lot of time together. You know, we're both very strong, very direct personalities. So we always tell the other person how we're feeling, whether it's good, bad or indifferent, which I think is healthy. That's a whole nother show, but we don't hold anything back, but, like above me now there's, ah, third floor in our house that has our other business, where...

...she's the main person, that I'm the main person here. So I was like, Hey, time for you to get out of here. So I get on this podcast, and when this is over, you can go make noise again because we run industrial sewing machines, which make a lot of noise up there. And, uh, you know, I'll go escape somewhere else on downstairs, so it zig good that we overlap where we need to. But we also know when it's timeto do your own thing and get away. So it's that very careful balancing act, but for us it works. So in your work with intentionally inspirational What? What are some things? You get these questions. What is the challenge that you have? And what brings you some satisfaction in the work that you dio? Yeah. I mean, a challenge is I think this is anybody who's reputable in this space deals with is trying to repair someone's trust who's been just burned alive. But other marketing companies one way that I try to get into that in the first call and I can hear it and see it right away. So what I've got to do is I always jump on a video call like this most the time that the new client does not. I don't need them to I need them to see me. I don't need to see them, and I need to. I need them to walk away and say, I think this guy could help me, and I believe what he's saying, like, that's super important. So I even tell people, Hey, even if you don't hire me, I'm gonna show you enough stuff or tell tell you enough stuff today that you're gonna walk away a little bit better than you than I found you. So you at least have some direction. So for gaining that trust and crossing that bridge if they're coming to you, whether it's maybe a cold call, maybe you first approach them. But either way, building that trust and they're lacking that, what is it that they might be reluctant to give? Is it resources or more time or just the initial sale or the agreement? Yeah. I mean, it's a combination of things. It's money, you know? I don't wanna like I just talked to. Ah, very nice woman. Um, end of last week that just worked with just try to work with somebody off up work that was top rated. She paid them off the platform, and then she never heard from again. They disappeared, Just took her money and ran. And has that ever happened to me? Yeah, I've been on the receiving end once, but otherwise I will drive a far distance and find you. You You know, you don't want it to happen, but letting people know that you, you know, pushing them towards the bees in that type of thing. But also, I don't really sell. So what's interesting about this Businesses? I don't do any cold calls. Don't do any cold outreach. Everybody comes to me, so they're already coming to me knowing something about me or the brand, which helps Bond. Then what I try to do is I try to put them at ease and keep them in these in that first call and simply say, Hey, Brian, here's what we can dio Here's the cost Here is kind of scope. You want to do it, Let's roll. And if not, no problem. I don't have to go after anybody, which is great, because then they're like, This guy's not over selling. Yeah, this guy is not driving me crazy and the less interested I seem and it's not a game, but the more they wanna work together, you know, it's that if he's acting this way, there must be a reason. So that whole demeanor and everything plays into that really nicely now. There was a time, well, everything I could, you know. But over time it slowly going the other way. So they're actually putting their faith in you, especially since you're not selling them by taking that first step. So then way, you have to be gentle with, um caring and provide that service that especially if they went somewhere else and they got burned. So coming to you, they are going to be re luck and and then it's in some way. It just makes it easier for you because you're not trying to sell them. You're trying to help you, and in the end it's a business. But through that process, they can tell if you're if you're trying to pull one over them, what is the satisfaction you're getting out of this? Then? Um, satisfaction is, I even had it today on a new business call is when that light bulb goes off on their eyes. They're like, Oh, I get it. I get what? And it's like the way that I teach the customer journey in the way that I teach marketing, like marketing is just a relationship. It's just a conversation, you know, if I were your next door neighbor and you introduce yourself to me on moving day and I...

...never see you again in six months later, you asked me to borrow my tables on the probably like Who are you? Right? If that if you wouldn't do that as a neighbor, why you doing that? is a business cause that's exactly what you're doing to your list. Most people are, and they can't figure out why they don't make the sale. People don't know who the hell you are, so treat them like you would treat a neighbor that you actually cared about, and you might get better results, you know? So when I start talking about things like that and simplifying it, they start going like, This is different. But it makes a lot of sense. It gets people excited and you can see them learning. That's very satisfying, because you know you're making their business in the world just a little better place. That's a great way about being What would you say is an ideal neighbor like a really next door? Hey, Bob, how you doing, neighbor? Because, I mean, that translates into all of life. I mean, I think Roger's neighborhood, but what would you say is an ideal neighbor because there's all also pushing the boundary right of being there too much or being overly kind, overly in someone else's business. But how do you do? Pull that odor are open that up a little bit of being a good neighbor, and this is just my opinion, but it's respecting boundaries. You know, I'll wave if you look at me, but I don't need toe run over and talk to you Face face every time I see you and you don't need to do the same. You know, we're both mowing the grass and we're near each other and you wanna talk, So be it, but just don't need to force it. Just let it kind of organically grow, But be, be courteous. But be, uh, you know, respect boundaries as well. It's It's a great picture of to let people know that the push and pull of business. And if you're always pulling or in some case pushing people away, you're not gonna build that relationship, and it's definitely not going to work. Is there something over last? You said five years and then three years full time, a skill that you had to develop, that you didn't have you mentioned when you first started. You were new to marketing, and all of this was new, but was there is a specific skill that you had to develop, and maybe it's still developing. I'll say it's, um, skills that I had to, uh, further develop, so I'm always, always been a confident person, but from a selling position, I'm extremely confident now, uh, maybe almost borderline ing on arrogant at times, People don't know me. You know, I'll say, like with active campaign and click funnels specifically, you're not gonna find anybody better on Earth. And may, if you find him, let me know. I'd love to meet him, but I don't believe they exist the way that my mind works with it. I've been doing a long time, worked in hundreds of funnels. I'm very confident. I know what I'm doing with that. So is everything I do. Perfect. No, but, um, can I figure out anything that goes wrong and make things happen and come up with good strategies? Absolutely. So that confidence has grown quite a bit in the last few years, and it works really well and I make a really hard effort. Thio, make sure over deliver on what I'm selling as well. Can you explain to me how the click funnel process works? You kind of gave a little bit of an idea when I asked before, but specifically click funneling. What happens in that process. Yes, so click funnels is a software you can use it to build. Landing pages, sales pages, car pages, etcetera. That's kind of the front end of sales funnel. Okay, um, click funnels is a It's a big brand. A lot of people will come to me specifically for that software and the way that I built a sales funnel so like my big ticket project would be a custom sales funnel is that would use click funnels for the front end for all the user experience. Active campaign on the back End For all the marketing automation. Sorry, just so I can get it along the way, you're speaking of someone's Web page, and then you're gonna have some sort of click option, which is the click funnel. So click Funnel is a brand so, like WordPress is a brand of websites. Click Funnels is A is a different software program, but you can essentially build website pages in the program Click funnels so you could bring incorporate...

...your page into this. This program. Yeah, and it's just it's an easy, uh, drop and drag type of builder. But there's, you know, very specific limitations and things you can do with it. And I just used it so extensively that I've become an expert in and really comfortable and strong with it. So how do you stay? Productive being busy, even knowing you have to businesses one up above you as well. How do you stay productive and and keep moving and keep going and keep the grind? Uh, incredibly strongly motivated person. Intrinsically, I don't need external motivation to keep me going, which I know is not super normal. But my focus every day is simply this make forward progress. So I've got a pad of paper to my right. I try to write my big five goals of the day. Sometimes I hit him. Sometimes I don't. But as long as I know that I've made forward progress Still, we're celebrating. So that's how you keep going. Speaking of the pad of paper, what is it? An effective tool or something that you use that keeps you efficient in your work? Eso for workflow management. I use a sauna. A son is kind of my choice there and that's kind of project level or full funnel build level type stuff and then just on the simplest way, the satisfaction of crossing it off, just simple five point bullet point checklist that I just usually hand right. So there's a million tools out there. You just have to know what works for you. Everybody is different. Jason, thinking of you with the motivation to buy more fishing lore and getting into work. You didn't think of it so much at that time of like, Oh, this is getting in tow work and changing your career a couple of times. Do you have a tip for people who are just getting in? As you know, you want to yell to your kids in the background or to people who well, for whatever reasons, just need to change their career? Do you have a tip for those people just starting work? So career worker entrepreneurship, entrepreneurship, career work, just getting out and being active? Yeah, my advice would be if you have something you want to turn right, go for it, right? Life short. The worst thing you could do is get to the end of it and have regrets, because there's nothing you can do about that if you're starting to build a business. My advice to everybody be start on the side so you can already take care of your family and your means and build that business on the side. The worst thing you could do is do what I did. Just shut off everything that works for you to try to build something from scratch in two months. It's a horrible plan. Absolutely horrible plan. So don't be Jason, right? From people. Give that advice. People say, Follow your dream. Follow your passion and just let everything go and just do it. I'm like you got You gotta pay the bills. Yep. And some people that give that advice, you learn about their story. You're like, Oh, wait. They never had that struggle because they had that income stream that they never told anybody about. They never had to feel that pain or worry about it. But absolutely, you've got to take care of your family before you do anything else. Speaking of family, Jason and you said, you guys have to learn Thio, adjust. How do you make those work life choices to turn off work? Because you said you're using a lot of your waking moments focused on work. But how do you or how are you learning? Thio? Turn that off and and live life with your family or doing some things you like to do on your own? Yeah, it's a It's a great question. And I remember the day that I had this realization I was like, Surely it's gonna be harder than this. You just have to take control of your your time. So what I do is I use Count Lee. I've got seven calendar, so I currently used and I'm always cutting back my available my availability. New business calls Tuesdays and Thursdays only in the times keep getting smaller. What I found is the less available I am, the higher demand. I stay with people and they actually respect that, right? You can't get on a call with me for any reason before 10. 30 in the morning because I like to sleep. I like to sleep in and stay up late. So by doing that, um, it actually works out better than my favor. I get stood up. Maybe once a year almost never happens. And I...

...simply just said this is when I'm available, whether your current Klein or not, and if you reach me outside of this, you're not gonna You're gonna get radio silence. So just by taking that stand and saying I'm gonna be serious about owning my schedule that changes your whole life. Yeah. Reminds me I watched the prophet with Marcus Lemonis. Is that you ever see that show? And the process is usually the problem for people. And when they start making a product and then they try toe, go to the whims of their customer, and then they make a whole bunch of products or variations. And what you're saying is, especially in time, scale down and be efficient and what you're really able to do and then that will help you make those work life choices. Thinking back Jason, I think I heard, um, on an interview with you, but understanding that when we're younger, we don't always listen to advice. Is there advice that maybe someone gave you that you weren't ready to listen to? And then it's kind of come into fruition as you matured in your work. Oh, yeah. Um uh, patients is part of it, But the bigger lesson is the time that it takes to get to where you want to g o is completely out of your control and unknown. So if you go back to my first story, I thought I was going to recover my income of 80,000 bucks in two months. Why two months? I have no idea. It doesn't even make sense. Looking back, arbitrary What I would tell myself now, older Jason the younger Jason is Hey, idiot, don't quit your job. Build this thing on the side slowly, and when you can replace that income, then you quit it. Maybe six months, maybe 16 years. You won't know till you get there. That patients piece to minimize unnecessary risk is absolutely huge, right? And I'm not a patient person by nature, so there's a very difficult lesson for me to learn. But, uh, that's one thing that I would say for sure you mentioned some of the characters in corporate America that you saw how well they did, but their character was wanting or waning. Can you define what you would say? And obviously it's just a opinion, but character in a career character and entrepreneurial ship. How important that you think it is for people to to stay, to keep their integrity, no matter what path they're choosing. Yeah, I mean, we are who we are. So if you have integrity and corporate America, you should do the same thing as an entrepreneur is probably even more important as an entrepreneur. Because if you're doing it online, you know, nothing ever goes away online. So if you screw people over eventually is going to come back to haunt you as it should. One piece of advice that I hear all the time that I hate is fake it till you make it. I've never faked anything online till I made it. I remember closing clients saying, Hey, I have no idea how to do what you're hiring me for, but you're the busy guy and I've got the time. So I'll put in the research and find out how. And I'll deliver this. I just want you to know, Okay, fine. So that's on the job training. Right? There is an entrepreneur. You say I don't have the skills yet, but I have the effort and I will find out and I'll get it done. So that's how you do it. You don't fake it till you make it. I can't stand that advice. It's horrible advice, because eventually somebody's gonna ask you questions that you can't answer. There you go. You're a fraud. You should know that. How do you not know that? So e c those people all the time. Yeah, you're you're right. And people could smell that coming a mile of ways. And if you're humble to say that you don't know but you're willing to learn and you have the time to offer the your clients, then they would appreciate that more than the guy who comes in saying that they know it all. Yep. You you would you have experience with university switching your degree? Do you have an overall view of education now? Clear, educate, view or perspective, Especially thinking of your kids or people. How it doesn't have to be formal could be informal. Not all people go to university. What is your view of just education in the learning process for work? I mean, I think learning is important. Um, depends on what you want to do. So...

...if you want Thio, you know, go to school for business, you're gonna have a much more value starting a business and actually getting that first hand experience building a business yourself. I don't think the classroom can can prepare you for what the real experiences like. If you wanna be a doctor, you better go to school. Otherwise, you're gonna probably get the nickname the butcher or something similar. So it really depends on where you're trying to go with it. Um, you know, if if my one of my kids comes to me and says, Hey, I wanna you know, I wanna run a business, but I want to go to school and get a big, expensive degree to do that. I'm gonna be, like, out of my diet. You're not. You know exactly what you say. Pull up a chair and start doing your thing and fire off questions to me is you have it and we'll learn this thing together because that's the way to do it. That's good. Not many people would say that. Yeah, like that's it. That's a tough pill to swallow in. It's a good lesson that I mean, especially nowadays, seemingly nowadays because I've only been alive nowadays. But the idea of things were handed out for free and for your kids or anyone else's kids to say I'm going to go do this and I want you to pay for it. And you're like, grab a chair. Yeah, about No, I have a master's degree. And for me, personally, the biggest waste of money I've ever spent my life did absolutely nothing for me. Yeah, just me. That's my experience. But people would People would even tell me sometimes to say, Well, for what you're trying to dio, I just assume you're gonna want too much money. So we're just gonna pass. And I was like, What is going on? It was like I was better off with just the bachelors and added the masters. That just made things worse for me. So I'm not saying masters are invaluable. I'm saying it depends on what you wanna dio e have a similar experience for intentionally inspirational. Do you have a goal in particular? Or you have an overarching goal for your family. And in the work that you're doing is there something that you can note? Yeah. I mean, I wanna, you know, get us much reaches I can and keep impacting businesses. I do see the business pivoting yet again mawr towards that strategy in that coaching peace and the reason why is there's There's one of me. Okay, so I can impact more businesses at those levels than actually being the architect. Aiken train somebody how to do what I do from the architecture standpoint, but what's up here in my experience is unique to me. So I'm gonna get a bigger impact doing that. But, you know, part of what we do with our content is we encourage people it all phases of the process of entrepreneurship, right? We encourage them. We give them. Resource is so It's a unique company that blends motivation and marketing on. I'm proud of that. You know, we've got seven people on the team, so me and my wife and five others and I'd love to just see it keeps growing on. People you know have opportunities. And the road to make really good money remotely on their terms is what we're trying to do as well. From our side speaking of your side. And you, Jason, is there something that you would like people to understand that they may not understand about you just to clarify and the work that you're doing So they can have a better appreciation of you in particular or intentionally inspirational. I guess you know something I said earlier is anything I ever say, whether it's on a show like this or my you know, my own Facebook, live my own podcast or anywhere else, everything I talk about from my own experience, and a lot of that comes from failure and rejection and screwing things up. That's a great teacher, right? I don't ever just throw stuff out there that I hear. Other people say it's just theory or untested stuff of my own. So what you see is what you get. You know, some people may like it. Some people may not, but that's fine. That's your decision to choose from. But I do want people to know that the person they see talking in here talking is authentic. What about adversity? Jason, is there something in your life that you have faced? That, um, was adverse to what you're hoping? And it's taught you the most, the biggest lesson or you're still working with it in your incorporating it in your motivation to work some adversity.

Yeah, I mean, I think adversity that that I face, and I'll always face Or, uh, you know, people trying to tell me what I can and can't do. Not Justus, far as actually got off a podcast. One time you'll you'll get a smile out of this and there was two guys and I won't tell you the show and one of the guys was like, This is going to sound harsh, but there's no way that you'll be successful And I was like, What? And he's like, You're just there's too many people wear off the air And he said, There's just too many people that do what you do You'll never be able to sustain dance And that was, you know, three years ago, and I just people it seems like Mawr you do, the more people are gonna try to bring you down or project their own limiting beliefs on you, that type of thing. So I think that will always exist. To be honest, I spend almost no time worrying about it, and I just keep chugging along. So I'm very resilient mentally in that way, for sure. It's funny you say that because I would think the total opposite. I mean, you remind me of my football coach. Just a guy that you can go up to and you have a lot of knowledge in the field that you're in. Why would someone say that you're not going to be successful? Maybe they were dealing with their own thing and they thought by telling me and make them feel better, I have no idea. But, um, it just made me think of Frank Sinatra sang the best. Revenge is massive success, you know? So I was like, You want to stop me? Good luck to you. I wouldn't bet against me if I were you, but what you wanna do, man? Jason, I only have a couple questions for you and thinking along the lines of adversity, thinking of listeners and the adversity that they're going through. Whether it's this year, a lot of people lost their jobs. People are uncertain about their future in work. Maybe like yourself. They were in some position and they were just spinning the wheels and they've got to get out and they just want they want to be successful. However big and small, that may be for them. Do you have some words of encouragement for them. Yeah, be very cautious of the company that you keep. So be careful who you tell your dreams to write. Just because people are spouses or parents or siblings or neighbors or best friends doesn't mean they'll be supportive with your dreams. Right. So be very, very careful. But do you share those with and all you need's one person to believe in you and one person close to you to say, Yeah, you could do it to really unleash that inner animal that we've all got. So, um, that's some advice that I know somebody listening and watching is going. That's me right now. I've been there, right? I've been there once upon a time. My parents were, like, doing And this isn't gonna work and almost like you know who I am. Like, watch me. So it's funny. Now, the same people that did that never asked me about the business. Never. They wanna talk about it. They want to talk about other stuff. So that would be my advice. I would think I had this question for you. I don't even have to ask your own just comment on it. So I think you would make this process for small business, medium business, even larger business wanting to promote themselves. You would make it less overwhelming for them, I think. Absolutely. Hands down. I I mean, I believe just by speaking and listening to you with the knowledge that you present to me and the confidence that you have about your work, that you would make this and to build that trust, that bridge of trust, whether someone had a bad experience or they're getting into it for the first time, I believe that by speaking with you, people would find Oh, Jason, right. Intentionally inspirational. I got it. And yes, I can trust him and allow him to show me the way to success. Yeah, and with a name like that, I mean, people don't hear that go. That sounds shady. You know, it it because I had a fear for a while. It's like people are going to see that or hear that and go digital market. That makes no sense. I've had multiple people say I'm ready to pay you, and I don't even know what you do when I'm like, Whoa! What? So it's worked out great. Um, but, you know, sometimes a name can be more powerful than you...

...think and create a different impact than you think it's well. Well, how can we show more people who you are and where you are by contacting you? Jason, how can they get get in touch with you? Yeah, so it's just good to intentionally inspirational dot com that is our front porch, and we'll give you different avenues of where you may want to go next. So it's the simplest one for you. One final question, Jason, why do you work? Why do I work? Because it makes me feel good, because it allows me to keep having control over my time. And they have no cap on my income and make a big impact on other businesses as well. Jason, Right? Intentionally inspirational founder and CEO. Thank you, sir, For your time. And I appreciate the work that you were doing. Thanks for having me, man. It was fun. Thank you for listening to this episode of why we work with Brian V. Be sure to subscribe, follow and share with others so they to be encouraged in their work. E I hope that you have yourself a productive, joyful day in your work.

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