WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 110 · 1 year ago

#110 Erik Allen - Erik Allen Media - BrianVee WhyWeWork


Erik Allen is an entrepreneur. Under the umbrella of Erik Allen Media, so far, Erik has two podcasts, Top Rated MMA and The Erik Allen Show, as well as being a speaker and coach.

Contact Info

Erik’s Profile

erikallenmedia.com/ (Company Website)




"Raised in a broken home, battled addictions, jailed at 18, bankrupt at 21 only to turn everything around. 16 years sober, beautiful wife, two kids, podcaster, speaker, & now helping up and coming MMA fighters & entrepreneurs get known and noticed online!

Ranked in the Top 5 Entrepreneurs of Idaho
(Best Of 2020 & 2021)

Top Rated MMA is all about Real Fighters! Real Stories! We donate 25% of our profits made through our affiliate products to Hire Heroes USA (HireHeroesUSA.org) who empowers U.S. military members, veterans and military spouses to succeed in the civilian workforce.

The Erik Allen Show is where I am talking with Entrepreneurs, World Changers, and Success Minded People!

Prior guests include:
- Ed Mylett
- Sean Whalen
- Ken Shamrock
- Hardcore Closer Ryan Stewman
- Eric Legrand
- Tim Storey
- Jim “The Rookie” Morris
- Zachary Babcock
- Brad Lea
- Bedros Keuilian
And many more!" (LinkedIn)

...welcome to why we work with your host Brian V. As he speaks to people like you from all over the world as we together dive deeper into our motivations, struggles, joys, seemingly missteps, hopes, warnings and advice, which will be an encouragement to us all to get up, get going on and keep on working. Working is tough, but working is good. Now here is your host to why we work. Brian V. I'm Brian V, and this is why we work today. Have the great pleasure of speaking with Eric Allin. Eric is the founder and CEO of Eric Allen Media. He's an entrepreneur, and he's the host of two podcasts, top rated Emma and The Eric Allen Show. Today I want to find out from Eric. Do we have any purpose? Is there any hope for us at all? Or we just specks of dust flying around aimlessly with no hope and no purpose? Join me today in my conversation with Eric Alan. I'm Brian V, and this is why we work today. Have the great pleasure of speaking with Eric Allen. Good day, sir. Man, Thank you so much for having me on. It's super honored to be here. Brian, thank you so much. Thank you for coming on, Eric. I really appreciate taking the time. I know a little bit about your story and we'll get into that in a little bit. But what industry are you in now? And what is it that you're doing now? Whether it's full time or part time So I do work full time job. I'm in the swag industry for my full time job. And then I hope What is this, the swag industry? Clothing? Yeah, Clothing cups, you know, backpack stuff like that. And I work for SAS platform. It's a small startup based out of Denver that essentially allows folks too, step away from the swag and send it to us. And then we take care of sitting it out and put it up giveaways and stuff like that for their recipients and stuff like that. So, yeah, it's a fun little thing to Dio. I've been with him for just about a year now. It's a fun little start up, and and then, outside of that, I host the two podcast top rated May and the Eric Allen show. I just changed the name. It wasn't the bearded bids show for the first year and a half that I did it and just did a name change last week. So it's now the Eric Allen Show and, uh, combined have done about 300 episodes between the two shows. Eric, let's go back and and I know a little bit of your story and I hope people go find out and you might touch upon some things here. But what would have been your very first job? Maybe as a teenager, maybe preteen. What was the first thing that made you a dollar? At least you attempted it. I was 10 years old. I had a lawn mowing business. I had about 10 clients between 11 when I was 10. And the next summer, when I was 11, repeat customers. So that was my first step into the entrepreneurship world. So, yeah, I had my own lawn mowing business. I would walk with lawnmower, literally about a mile to my client and mow his yard. He was the furthest one and then I hit up clients on the way back. So yeah, I did that. That was the first job that I had. That was under the table, right, first paying job like we're actually pay taxes. I was at McDonald's when I was 15. Nice. It's funny. I've done, as I was telling you a little bit ago, of how many episodes, but most people are in these, you know, lawn mowing, shoveling snow of Europe, north, McDonald's, delivering papers, even some lemonade stands. And I think it's just great to remind people that people do them did them. They're not just stories, their not just old cliches. And why don't you go most lawns or something, but something that we can teach our kids that thes air, some things that you could do and don't wait? You know other, depending on how people grow up on what their parents think about, what is a proper line of do this? This and this Get a job to do some of these things that are good for you, and you could look back and find that there were some character building times. Yeah, absolutely, Absolutely. What about Why did you get it? Why did you start mowing lawns at 10? I was saving up for Nolan Ryan baseball cards. I am a Nolan Ryan fan by heart and always have been since I was a kid. Actually, I got rid of all my baseball cards. Except for Nolan Ryan. I still hold them today, but when I was a kid, I was just like I wanted to go on, like, save up money and go by like the plaque that had his card on it Or, you know, the fake autograph for, you know, baseball. And and so that was where my money went. I saved up money and I would go on, like down to the local baseball card shop. And I had switched, you know, trade some cards and try to get me the best stone right card. It could. Cards are increasing. They're becoming a little bit more popular lately, I wish held on to some of the cards that I have, and I was a kid. All the things we should have done. But we didn't. Yep,...

I'm in Korea now, and I want to go like to these little yard sale places and to see if there's someone, just anyone that has some baseball, basketball, whatever type of cars and just like I'll buy that for a dollar. I think They're all right. What else did you do up until high school? Eric, Is there any other jobs that you did, or how long did you keep McDonald's? Um, no, I was only at McDonald's for about a year. I've had a lot of jobs. I've never enjoyed working for somebody else on guy Say that where, like, I think, I've always just had this entrepreneurial spirit of me. So I've had to have the I've had to have the right culture for the business to keep me their long term. And I always was jumping around from job to job. You know, I I did bussing it out back. And I did, um, bellboy, I have a question right out back we have out back here. And I think it's probably the only time I have experienced it was in Korea. So not. And I don't know if I had in Canada, but do you guys get what? What? What did you do in outback bussing on Lee? Yeah, All I did was busting eso. I just bust everything. You know what the wait staff thinks of people and I think I get this right. Always asking for bread uh I don't think it's too bad, e because I I even saw Jeff Gap. Jim Gaffigan joke about this the other day and it's funny. People like I just I just want the bread. Just Can I get some more? Can you cancel my main dish, please? Just And for some free bread? What else do you have for free, eh? So what? Like, I really think this is a thing, because we get there, like, man, this bread is good. Like as if we don't have bread at home. Yeah, Yeah, It's like I mean, the Mexican restaurant, right? Like, bring on the chips and salsa. I never would sit down and eat that many chips and salsa at home, but if I'm out of the restaurant, man, I'm gonna chow eso. Same sort of thing. Yeah. I mean, I think the weight steps probably just like Oh, whatever, because I mean, at least when I was there, they just had that bread just cooked up, ready to grab, you know, whatever they needed, it's alright. Table five wants more bread, right? Bidding on it or something. So, as you're having these different jobs, which are great experiences in and of themselves. What are you thinking? For your time in high school? I know there was some difficulty, but what were you thinking in terms of a career? Maybe something to get yourself. I spoke to a guy not long ago and he said we go through these stages in life, especially when we have problems in our younger life. Is one we want it we want to escape to. We want to kind of prove something to the people that were left behind or that did us harm. And then three, we start to, you know, develop our skills, and we start to strive, based on our own motivations, that air a little bit more clear than just trying to run away from or prove something to other people. So as you're in high school, what do you may be thinking is a way out for you. So I never really was that good of a student. But there was one teacher, Mr Lee, my sophomore through senior year. I took his class three years in a row and each year was different. But he did a class called sports and entertainment marketing, and then I took the second part of that in the second year and then the last. My senior year was on entrepreneurship, and it was the only class I ever paid attention in. And so, going through that class, it really opened my eyes to like, man, I don't need to do this regular job like 9 to 5. Like I could go get in the music business so I could go get in the sports world and and things like that and that was a big drug in high school. But that was the only class that I paid attention to. And so it kind of opened my eyes to like, I wanna move to Seattle. I grew up in Washington State. I grew up in Eastern Washington, and I wanted to go to the other side of state to go to Seattle to get in the music scene. I don't know how to play anything, but I was like, I want to go and do the business side. That was going to say, What can you play? Yeah, No, I just wanted to get in. You have no idea how to play stuff. And so when I first heard the Seattle day The Art Institute of Seattle usedto have a program that was called business music. It was essentially just running the business side of the music stuff, and I tried to apply, couldn't get it financially, couldn't afford it. And then I was working for a CD store up there when they had the CD stores around there. It's called F Y E, and somebody walked in that worked for a record label and said, You know, they were putting up their new banners or posters up, and I was like jokingly saying, Hey, how do you get your job? And he was like, Oh, you gotta intern And then we have this office in downtown Seattle and so I looked into it. And so I went to the local community college, and I found out you could take an internship class. And so I went, and I paid $220 for internship class registered never went to a class, but I took my sheet. That said, I registered to Universal Records and went implied as an intern. I said, Look, I'm registered for student and they're like, Oh, cool, right? Very nice. Yeah, so then I got in. I got my foot in the door. I was six months no pay. I was just the mailroom dude. Azan intern, essentially the free labor, right. And then after six months, they hired beyond to track sales and set up beating, greets and stuff like that. And so that was my in took about 2.5 years after living and be able to do...

...that. But once I got in, I mean, I was going to 2 to 3 concerts a week, even as an intern and then open tabs. And I mean, the year before that I was managing a band. So there's like, this two year span or probably went to about 175 concerts, lived this rock star lifestyle, you know? So that was my drive was like, I want to get in the music business. I want to Do you know something that's not normal? I don't wanna be sitting behind a desk for the rest of my life. That's great. How do I get your job? That's a great question, sir. Excuse me or ma'am, how do I get your job? But I mean, you cut to the chase and you get to the point? Yep. Especially I'm registered. Look, Z, I never went to a single class, but I took my receipt so that I paid for it. So you know what they mean. It reminds me there is a point where I was I don't wanna You know, someone looked this up and think that I was wrong, but I was homeless for a few days in downtown Toronto, Canada. People don't know, and there was a concert going on. There was just people. And there's lineups of people, and they're like, Yeah, we're gonna hire some security officials. I'm like, yeah. Like, are you from trying to you in the music? Oh, yeah. Yeah. No problem. Yeah. Yeah, but I was homeless. I had nowhere to go. I had maybe a bag on me, and it was only a few days, so it wasn't like what we think of homelessness. But, you know, it was only eating McDonald's and I became a frontline Security, um, which I'm not very big, which is funny in itself, but right at front stage for Cardinal official, which is a like a famous rapper in Canada. Like, look at this. I'm doing very well in life. And not only that just the other day, and this is and I'm not saying this to boast me. I was homeless and I just found something just a get myself. They're based on your own circumstances. The other day I had I emailed someone about a job and I was telling you about this I was interviewing, So I your gracious because I kind of pushed our interview because I was just hired from doing interviews over the last day or so and I emailed someone and they said, Oh, yeah, you know, you could just check out our website and I checked out their website and they were having a job fair for their students, right for their people that are in the program. But there was a live link. Okay, there is a link that when it starts, you just press on the link for their students who are in their program and press there, and then you can go to the job fair. So I went and I went through this 20. It was two days, so I was gonna say 24 hours, but for two days, they had ah lesson on all of what they're going to be doing on how Thio you know, talk thio, the recruiters, the people in the schools. And then the next day, the links. You just click on these different rules, the different rooms, and you can get an interview with all of these. And this is being a teacher thes different school district's. So I'm like clicking away. I got interviews, a job offer, I'm like, and that goes back to you. How do I get your job right? And look, look, I'm registered sometimes, and I don't think it's being stinking. You're just taking advantage of the situation and trying to get your best foot forward and and let the cards whatever it is, fall where they may. Yep, yeah, absolutely, absolutely. It's but getting a job right? How, however, you can get a job. Where did that lead for you? Um, I stayed with them for a year. This was during the Napster days, so Napster killed the music industrials much. A few people actually know that, but it actually shut down quite a few business offices that were involved with record labels. Our office went from 3200 square feet to 1600 we lost half the staff, and I was the bottom of the tail and eso I got let go. But my boss was actually gracious enough. He was on my one year anniversary, actually. But he was, you know, at the time he's like, Man, we're so sorry. We gotta cut. We gotta let you go. He goes. But he gave me $1000 bonus, like he knew that I was like, the surviving guy was working at Starbucks at night and then doing this in between, you know, and and s Oh, yeah, it was. It was a great company before I did that for about a year. And then after that, I just went to work for Starbucks. So as you're now in your twenties, I can assume Are you Are you starting to think about your future for me? When I was in my twenties, I wasn't right. I think now, in my forties, I might be thinking about my future a little bit more. But for you in your twenties, what were you thinking generally about how you were going to survive? Was it Starbucks for life or you were trying to do something along the side. The whole time I was super lost. When I was 18, I got arrested for having a bomb. And then between 18 and 21 years old, I moved 21 times. So living on couches, living on second cousins, houses and just craziness, right? And then I got to Seattle, and when I got late, let go...

...of from Universal Records. I really had no idea what I wanted to do. I was depressed. I was working Starbucks at night and I would go home to my ghetto apartment and I would go to VH Hollywood Video and literally rent like on VHS movies and then go home and and drink my six pack of beer. And that was my my nightly routine for Ah, few months after got laid off and I really had no direction, but I'd always done sales, but I'm not really good with sales, but I'm good with networking with people, so I love like, fascinating people's stories and things like that. And so I was just gonna work at Starbucks while I'm kind of work my way up the chain and be the manager and a girl had come in one night and said, Hey, do you want to come check out this church event? And it's for college aged people and I didn't have any friends. I was impressed. Yeah, I'll go check it out, you know? And I got there and I actually ended up knowing all these people that were there, and so it was kind of an interesting thing. It was like it sparked this idea. Like maybe I don't like, don't need to not have friends. Maybe I can actually have friends because I didn't have any friends at the time. And, um, about a month later, right before Easter were out partying. And then I woke up on Easter morning. I just felt God say, Man, you're done. And I quit cold turkey, drugs, drinking cigarettes, all my addictions right there and actually called that girl up. And I got her voicemail and I said, Hey, I just want to Happy Easter. Maybe I'll see you back to the store. And about a year later, we're married. We'll be married 16 years this year, varying. The very one that brought you to church is the very one you married exactly. Yeah, that leads me to a question that I have. And I knew your part of your story, and I had an idea. So, you know, I was motivated by that, but yeah. Eric, do we have a purpose? Is there any hope for us? Because you listen, Thio that you. But generally, people listen to media. What have you We don't have a purpose. I mean, the world says we don't have a purpose. We're just specks of dust flying around aimlessly. But they're the same ones that air quick to be offended if you say something or, you know, and demand rights and all this. So I I get I feel like it's like a little pretzel. People kind of get themselves all convoluted in their own beliefs. And I'm like, but it doesn't matter. Why don't we just, you know, don't Don't anyone get me wrong here? Why don't we just kill each other or eat, drink and be merry for tomorrow? We die. Why does it really matter? Uh, if we are specks of dust flying around. So, Eric, is there any purpose for us? Do we have any hope? I think that everybody has a has a purpose in life. You know, I'm a big fan of Ed Millette and Tony Robbins and they talk about life happens for us, not to us. So I don't look anything that have happened that has happened to me my past as like, a regretful thing. It's made me the person that I am and for me, we're never guaranteed tomorrow. So if I wake up in the morning and I could open my eyes, I'm awake. That's a win that I got out of the way right away. I'm like, Boom, I'm awake. I gotta win. And then I hopped out of bed. I make the bed. There's two wins in 10 seconds. It sets the tone for the day. You mean your wife makes you make the bed? I make my side of the bed, she sleeps and I wake up at 4 a.m. Six days a week. So I get up and I slide out of bed and then make my side of the bed. So you actually get in the bed knowing Don't mess it up too much, so I could just flop it back down quite easily. E I was only saying that because my dear wife makes me make the bed, so e I go back after she gets out and fixes it up. Okay, Okay, I got you know, I mean, I think everybody has a purpose, right? So, like, whether we we feel like it or not, One thing that I did to kind of get rid of the negativity is I turned off the news like, six years ago. Like, I don't even know, like, really know what's going on in regards like, Yeah, we got a new president. But, like, I don't know what he's signing or anything like that. It doesn't bother me because I'm out in North Idaho and out here, we're kind of like what's co vid like. Honestly, there's one place that requires a mask. 95% of us walk around, we don't have masks on, and the levels of cases are very low. And so we're kind of in this interesting spot where I'm not paying attention. The news. I know what I need to do to make provide for my family. Like my purpose is toe, you know, break that chain of abuse and addictions and divorce and stuff like that. Like I wanna leave a better legacy for my kids and have them experience something way different than what I had. And so all of us have this purpose, whether we believe it or not. Like maybe our purpose is just to make one person smile a day like that's my goal is to make one person smile a day, whether that's through video like this, or if I'm out the store and they've got a name tag on its on there for a reason, man like, Hey, Jim or hey, Bob or whatever. Like if they've got a name on there, I'm gonna call them by their name because it makes him smile. They got recognized. So like if we could go out and we could just make people smile once a day, that's a that's a purpose. Like maybe you're lifting somebody if you don't know what their story is, maybe having a crappy day. But if you call by their names like Whoa, I got he recognized me. He knows that I'm here. It's good to hear we have a purpose, and and there and there's hope for us, right? And you mentioned going to church as well. I think there's, Ah, hope for people in Christ right there. There's a purpose. There's, um Yeah,...

...we're not specks of dust floating around aimlessly without any, you know, higher being God in particular, ruling over sovereign and working providentially over all things. And in that, if there's not, then let's eat and drink and be married for tomorrow. We die like there is absolutely no hope if we believed like many other people. So I wonder how I mean I live that way too, so I actually know how hopeless it is. So if you're trying to find your your joys at the bottom of bottle or you know the bottom of bahng or whatever it is and it's fun, you know, I say that lifestyle is very fun, but it's so short term right asl long as the buzz or as long as the date or whatever, whatever it is switching into, you know, you're talking about your business that you're in where you guys are making swag, but also into your podcasts and into your entrepreneurial sort of roles in life. What is the process that you go through through the week or over a couple weeks period. I keep myself busy. Um, like I said, I wake up at 4 a.m. Six days a week, and once I get upstairs to my office, my personal thing is I I turned on worship music and I spend time in prayer like verbally out loud, just saying, Man, thank you for my wife. Thank you for my kids, you know, for health in this house and vehicles and my job and my podcast and people that I'll interact with and really just spend time in prayer. And then I'll read a Bible or read the Bible and then, um, spent time in that. And then I'll turn on like either a motivational speaker on YouTube, or I'll turn on a podcast that I like, or I'll jump into the clubhouse app and, you know, just be getting motivated. And that helps me throughout my day. And then while I'm doing that, I kind of do the time block in the morning because I have this limited time. Eso I spend maybe 15 minutes on email responses that I need to do, and then I'll edit my shows for the week. I do all that myself or I'll reach out to guests and try to line up. You know, for them to come on my show or me to be a guest on line that stuff up. And then at 6 30 I go downstairs and I make my kids breakfast and I make them lunch. And then I have my breakfast and then I come up here and I start work at eight o'clock. And so that's my daily routine. Monday through Friday and then Saturday I wake up at four AM as well, but it allows me to have about a 4.5 hour window where I can come up and just focus on my podcast and building on my website and courses and and lining up like speaking gigs and opportunities and things like that before my kids wake up eight oclock and then I go downstairs and call it a day by getting up at four. Which is a tremendous challenge for me, gives you lots of extra time, doesn't it? Absolutely. And that was the one thing that I didn't want to take away from my family, so I know that if I get up at four, I can have time where I'm not interrupting time with them. But I could still focused on something that I love. And I had a hard time. I never even drink coffee. I woke up it for him until I worked at Starbucks. When I was, like, 22 years old, I was like, you know, what's coffee? And then they're like, Oh, you're hired. But you have to be here at 4 a.m. And I was like, What? You know, like, that's how that's how I got, like, introduced, right? Yeah. So now I drink a lot of coffee, and but I still wake up it for him. I've been doing it for about 10 years now. What time do you go to bed? I'm super exciting. So usually have passed out by about 9. 30 at the latest. It feels good to go to bed early. Now, when you especially when you're young. You know you're getting older when going to bed. When we used to go out, right? Exactly. Yeah, because I'm 41 right now. And you know, I'm still I feel like I'm young, but yeah, I know that age is catching up. I'm 41 still active, you know. So so you have the top rated M. M. A podcast and the Eric Allen show as well as your full time job. How did you begin that? Or either one of those So top rated May started as an apparel company in 2012. My wife and I came up with, like, I've always been into combat sports and things like that. And I was sitting at home. I was like, Man, I wanna Maybe I should start a new apparel company. So I borrowed some money from my brother in law, help us get going about, like, borrowed like $2500 or something like that and start to come up with a name. And my wife came up with the name Top rated M M A. And this is like during the tap out days when I was really big. Just where the tap out shirts and eso said, How do we make ourselves different? And still to this day we are 100% American made M M a apparel company. I actually have my own heat press now, and I have my own hat press, so I do everything myself now where before I was like outsourcing everything and it costs me a lot of money. And I made a really, ah, lot of bad business decisions, one making any money. And in 2015, I actually put it on Craigslist. I said, Who wants to buy this business? And I put up like I didn't know if people would buy it. I just like it was like, Hey, here's this business. I interested in selling it. One guy called me and he was talking about buying it, and in that call, I said, No, I'm not going to sell it. And so what I do is I hung up and I re branded and I spent the next 56 months like just trying to figure out like what I want to do with this business. So I had a rebranding. I have new...

...website and I said, I'm gonna fired up as the top of my podcast. And so my idea around it was like, I just want to talk to fighters like they're cool dudes. I wanna talk to him and I want to find out why they want to step into cage. You get punched, and it's kind of like entrepreneurs like, Why do we want to become entrepreneurs? Get punched in the face? Because we get all the nose and rejections and all that stuff. It's sort of things, you know, hopefully not physically getting punched, but, you know, mentally we get punched in the face all the time is entrepreneurs. And so, um, that's how the top remained. Podcast started 2017. I did almost 100 shows, you know, in the walk in closet. Like I said. And humbly, it's considered the number one. Mm, a podcast out here in the Northwest. I'm at now. And in 2018, I came across a guy named Ed my let online and just started binge watching all of this stuff. I was like, Holy crap, man, this guy has fired me up. So I, like, bought his book and, you know, started reading through it. And at the end of 2018, he issued a challenge to is about one million followers on Instagram at the time, and he said, Hey, submit a one minute story to me of what you're passionate, what you drive like, Why do you want to be successful. So I submitted that, and about two months later he announced me as the winner. So I am read My Lips, Max Out Challenge winner. And to my knowledge, he only did that challenge one time eso I want it and was able to get a phone call with him. It was a 20 minute phone call, but we ended up talking about 30 minutes and his teams that I could record it. And so I actually recorded part of it and released part of that show are part of that conversation as Episode 12 of the Bearded This show is what I launched my my other podcast as It's now the Eric Allen Show. But yeah, so then, ever since then I had Sean Whelan on prior to that, and I had Vincent Rocca, who is an actor on my show prior to that, and then it just opened the door toe that just kulina Bradley and Tim Story. And you know, Jim, the rookie Morris. And you know, Dr Greg Reed was on last week, and so he has just been amazing. I like the idea of, especially from your you're kind of transferring the idea over from mm A into business of getting yourself punched in the face. And why would someone want? I mean, they people credit that quote to Taison, but I don't know if it was him who said it. You know, every everyone can. Everyone's a fighter. Everyone has a plan until you get punched in the face right along those lines. And that works in business and and in the ring as well. Did you happen to see? And you know, Joe Rogan? You know that there's the podcast King, I guess. Yeah, His most recent. Because we didn't have Spotify here. And when he switched over to Spotify, I couldn't watch his podcast in Korea. And so they just got Spotify. And so I the first episode I watched was just the other day with Francis Nana, Nana New Oh, yeah, yeah, yeah. Did you happen to check that out or you didn't watch it? I don't know how many times he's ever told his story previous to that, but this is what I like about your podcast because you're getting the stories from thes m m A fighters. And his story is amazing, right? It's just hard core coming from Kim. It took him 14 months to get from Cameroon to France by going through the ocean, getting arrested, right, just beat up, going over barbed wire fences, starving, begging 14 months straight up, trying to get somewhere. And he ended up in France. And then he finally, after a few weeks, got into the M m A. And just how check that episode out. But it's the heart of what you're saying of. That's what I like about Joe Rogan is because he has an eye and it kinda upset me for a while. Not really upset is getting comedians on their like What do you get so many comedians on there? But I'm starting to get gain deep appreciation for fighters and comedians because there's so much toe one to their story that you don't understand, but the the dedication and Dr Teoh to be perfect, you know, to be the best. They can be at the top of the game, and it's so hard and you don't see that you see a queen. Oh, you're not funny or your fighter gets punched in the face like, Oh, come on, you're a bum. Like a top rated athlete or something. Oh, you missed the ball and we're just watching from our sofa or something. But the work and dedication that goes into that is surely inspiring. Yeah, absolutely, Absolutely. Yes. So that's what I do is I mean, I like to hear the stories, Mike, one question that I asked on both my shows. The very first question is, you know, where did you grow up? What was child would like for you and a lot of them came from crazy backgrounds, and some of them didn't. And but for me, I like to understand why, like, how did they get through that mindset of failures and things like that? And, you know, entrepreneurs. They're just like anybody else. They just was able to sustain, like, go through that damage, go through those failures and continue to fight on where they didn't give up, right? They just kept going and, you know, so that's that's for me. Like I do work to podcast and I still have the full time job. But my end goal is to walk away from the full time job and earn enough money through podcasting and public speaking and things like that that Aiken, you know, support my family and walk away from the full time job in trying to balance this out with a full time job, couple podcasts and...

...other ideas that you have What what are some difficulties that you face? But on the other side of that, what is some satisfaction you get that keeps you going with it? I mean, it's definitely tiring sometimes sometimes. I mean, I've released to show every single week since January 1st of 2019. And, um alright, Guess I since all the 2020. And I think I got really consistent with my beard a bit show in early, 2019. But every week for top rated from 2019, so two shows week, I'm releasing. I edit myself and then s So that's what I'm doing is you know, I do that. And so yeah, it's tiring. And some days on my comment I gotta edit another show. Are that shows 40 minutes long, man, that's gonna take me forever to edit. But then I release it, and I'm like, Okay, this is what I'm supposed to be doing, like because I don't watch my shows until I go to edit them like I'll record them. And then I'm like, as I'm like, I'm paying attention when I must do, you know, my guests. But then when I get into, like, actually it it, that's where it really sinks. And I'm like, Oh, I miss that work. Yeah, that's all right. And so it's so refreshing for me to go. Yeah, that was a great conversation. I got to meet that guy. Oh, wait. It was in the conversation and the and the funny thing is, then you get your watching it. Oh, I miss that that avenue to go down that path, right? And that's what learning about listening right? And just and one letting the guest speak. And I know I'm explaining some things here, and I don't usually do it that much, but I think it's it gives us an idea of bouncing board or soundboard, and but that's what you get editing and you get in there like, Oh, I should have asked that follow up question. You should have asked this. You should have done this. So that is the difficulty that you have. What about the satisfaction that you have? I think it's the deepened relationships that I get with my guests. So what I typically do with my guests is, um, one, especially these guys, like at my letting bedrooms, coin and all these Jim the Rookie Morris's. Every three or four months, I send them a video and I don't ask for anything. I just say, Hey, I'm checking in. I hope that you're doing awesome. I hope you have a great Christmas and praying blessings over you and your family, your business for 2021. And if there's anything that I could do for you, let me know on. Then you get guys like Frederick Coin, who really sends me a voice mail back, says, Man, Thank you so much for something that's so awesome that you did that. Like, if there's anything that I could do for you, you let me know and I'm like, Whoa, he's saying now, Aiken, now I could reach out to him if I need something right. And so, um, you know, it's for me. It's about taking care of customers. I watched this video of Brad, Excuse me, Bedrooms Achillion and Craig Valentine talking about networking how toe network correctly and be successful with that. And when Betters Clean wanted to understand and get to know Andy for Cilla more, he kind of like, mingled around with him, but he never really connect with him. He reached out to his assistant and, uh, assistant said, Hey, what size shoe does he wear? And so Bedrooms Cohen wears Chuck Taylors that air high tops with black laces, and he said he sent a pair to Andy Fossella. He said, Hey, man, here's a pair. I like these. I wear them all the time So if you look at Instagram, he's always got the shoes on. So when I had builders on my show, I reached out to his assistant. I said, Hey, what's I shoot his betters where it's like size 14 or something like that. And so what I did is I immediately went to Converse and I ordered a pair. Chuck Taylor high tops with black places and I hand up sent to my house. And then I autographed the tongue of the shoes and I wrote a note to bedrooms. And I said, Hey, man, thank you so much for taking time out of your day toe. Join me on my show you're a world changer. By the way, you have the only pair in the world of Chuck Taylors autographed by myself. Hopefully, we can talk again soon. And I mailed that to him, and then his team, like, reached back. I'm like, how did you know that's the shoes that he's wearing his like? Because I was paying attention. Like he literally said this, you know? So now I've got this end with him and s Oh, yeah, it was just that if people pay attention, um, then you can really you know, for me, it's all about in the follow up. How did you you mentioned skills earlier? And what are some of the skills that you've had to develop? As you got better at your podcast, you start reaching out and learning these sort of strategies so that you could be successful. Yeah, I'm still learning on a daily basis. I feel like, you know, is Aziz much as great it is is that I've had these awesome names on my show. Like I'm still learning how toe perfect the technique. And, you know, I'm still using anchor, which is free. Like I just use the free app right now because I don't have a budget that's generating enough money for me to go. Yeah, I wanna put into Lipson. Right. So, um, I used the free method, and so you know it, Z, um, really working on my skill set of that, Like how to promote it, Like my website or my show goes out toe. You know, all kind of audio formats, the video formats and all that stuff. And I'm perfecting the audio are the editing version of that. So much like every day is learning how to communicate better. Um, you know, I'm following a lot of people on instagram that you know, Hey, if you do this and it will help your show get, you know, help boost in views and stuff like that. And so my show actually got ranked at 1. 33 on the Apple podcast chart in the month of January and for entrepreneurship. And so that was a huge success for my show. And I was like, Man, Okay, I took these techniques that Zachary Babcock was...

...doing, and I'm like, Dude, I'm gonna copy exactly what this guy's doing. So I did that. And sure enough, I got ranked that guys, I stood. Yeah, there's there's lots of methods that we can follow And there's lots of advice out there that is sound and free to write very helpful advice that could help us in whatever industry we're doing, whatever way that we can, perfect what it is that we're doing. Do you, Eric have any advice for people thinking of yourself as a lawn mowing boy, Right? Or at McDonald's? You're kind of first couple of jobs or switching careers as you get older, switching into different things. Do you have any advice for people who are getting in tow work, whether it's their first job or another job? Over the years, I've learned that if you're a good employee, you could be an excellent entrepreneur, and I would say whatever job that you go for, put it all put, put it all in because they're they're putting everything in you to come and work for them. And if you're entrepreneur just mowing yards, then put everything that you can just to mow that yard, like make sure that it looks awesome, like I didn't do that as much. And my my growing up I would get these jobs and I wouldn't like him and I would just quit. I wouldn't if it got tough. I'm like I'm done. I'm done. I want to do this right. You know, like I mean, I've done everything from selling cars to being a bellman, to work in a blockbuster to selling suits. I was a maid at hotel for one day and I got fired because I couldn't make the bed right. You know, like just like everything that I could to try to make money growing up. I was just like, What? Is that my skill Sex I didn't know. And then I think over the last probably five years or so since really thinking about doing a podcast was I was like, I love talking to people, you know? And I've always done sales. So I've been in customer success and and sales and stuff like that throughout my career, in some shape, way or form, you know. And so I think I feel like that. That's always with my skill. But I would say, like for new people looking for jobs like find something that you're passionate about, and it's not always about the money like, Yeah, money is great. But I could go somewhere and get paid more money than I make now my full time job. But are they gonna allow me to do this or have fun with my family And like, be the culture that I want? That's what really is important. And I didn't look at it like that before. Before I was like, Oh, give me the money. If someone else paid me $2 more an hour, I was like, peace out, you know, and s o I think if you're looking at a job, just find something you're passionate about, and if it's happy, if it makes you happy, then you'll work up. The money will come, right? The air, I say housekeeper. I was a housekeeper as well when you, uh, learning how to make beds. But you needed that experience for your wife the other side of the bed. And you're using it, right? Even though one day you learn that one skill that was necessary to get you through your marriage. Is there a character trait that you've seen kind of bubble up even as you've interviewed, people are in business entrepreneurs, but also in M m A. Fighters where there's just something about them, something about, um, the fighting scene that you see that there's a character trait that they all have that is admirable. They realized that there never the smartest person in the room, like they know that they can always learn mawr. And it doesn't matter that the difficulties that they've gone through then they realize that if they have something in their mind that they're passionate about, like that's what will be the success for them. You know, it's not always about the money or anything like that have a characteristic wise, like people who are tough mentally. If you're mentally tough, I think that's what gets you through life. And if you could be mentally tough in anything, whether that's being a newspaper guy, which I did as well, like, you know, like do that well and then it will move on to bigger and better things. But I think if you have that that mental tough game, they're all you know, you're able to get through those failures and not just quit, right, So it's that no quit attitude. I've seen that from the majority of people that have been on my shows. From my understanding, you are not a fighter yourself in particular. You found yourself in a couple of bouts, but not in fighting. So where do you place exercise in your life? Um, but also education for the listeners of whether it's formal or informal education, I think, um, college could be for the right person. Um, I went to college for a year, Didn't really like it. And for me, I I ended up quitting. And that may or may not have been a struggle, or, you know, that I know it was a struggle for some jobs because they're like, Oh, you don't have a great degree. I didn't really care about that. I was like, Okay, I'll go find someone else that will hire me. Um, but, you know, for education wise, I think school could be good. Also, think for exercise wise for me. When I turned before I turned 40 I said I wanted to get rid of the dad bought by the time I turned 40. So that the year of 2019, early on the year I said, I'm gonna get rid of this dad bod and work out every day. And then guess what? My 40th birthday came and I still look the same. Then work out and then so early in 2020 I said, that's it. I'm gonna be the most ripped 41 year old that I know. And so in March, I actually started doing 45 minutes of cardio every day, so I started doing I'm like, I'm gonna do this for 90 days straight, and I'm gonna cut out all the...

...crap and I'm gonna eat right, and I'm gonna do this for 90 days straight. Didn't have a goal weight in mind? Well, sort of. I guess I was at 1. 99 was my height, and I was like, I want to get on the 1 75. And so what I did was I started working out six days. I went and I missed a day and I was like, Dang it, I cannot believe I already missed a day. I'm not even a weekend of this thing. So I started back up. I like That's it. I'm gonna do it. And I went 90 days straight of cardio 45 minutes a day, and I watch what I was eating. And I lost £30. And then I continued that streak into, like, mixing weight lifting and exercise up to, like, 165 days. So I'm still down about £15 from what I was and, you know, feeling great for sure. It's a struggle, isn't it? I mean, I like McDonalds. You might not have liked working there, but I surely like eating it. Yeah, last night there is Oh, yeah, I had some chocolate yesterday. It was so delicious. And some chips, my dear wife and my two kids were gone out. I'm like, what's in the kitchen for me, but then yeah, OK, I better go exercise today. That's what you mentioned. A goal of wanting to get out of your full time job and make this full time. What is your overarching goal for top rated M Emma and your Eric Allen show? Yeah. I mean, I'm always I think I'll always have a podcast some way, shape and form. But I think for me like I now this just this month, I've had to speaking gigs. It was my first two speaking gigs, Public speaking gigs. My first paid speaking gig was last week. And then yesterday I spoke for a huge event out here in Idaho called Rise X, and it spoke on mindset. And so I think I definitely want to go down that path of being, ah, speaker and motivational speaker, telling my story and working on mindset and things like that, but also coaching people, which I've never really done before. But I know that there's a lot of people come to me and asking questions about how do I get started on podcasting or how do I have this right mindset and things like that. So we're actually in the, uh, process right now of launching some courses on my website. Soon they will walk people through on how to launch their podcast in seven days. And if they want to continue to work with me, they can have a coaching, you know, session with me and things like that. So we're gonna be launching that soon, so really taking my business to full time coaching speaking. I also do like video promo, those for brands and stuff like that. And then I do like audio. Narrator for books and stuff like that. So that brings you into the Eric Allen media aspect of it. So that's gonna be the overarching umbrella. Is there anything about you or Eric Allen media that people may not understand? But by understanding this, they can have a better appreciation for the work you're bringing to the table. I think that they can. They may not know that. You know, I might look scary sometimes with the beard. My wife thinks it's funny or might look homeless sometimes. But guess what? I'm still a hard worker, and I still make things happen. And so, you know, actually, a lot of the brands that work with me or beard product companies. They send me their products and I do videos form. And then they go and put it on Amazon and apparently my wife like, dude, your Amazon famous, though you know, apparently there's a few pictures of me out on Amazon somewhere. But, you know, that's like what that's what I like is being all that connect with those guys. And I think people maybe they look at me and like, Well, he's not probably not professional, and maybe they don't know my story rights like so lots of people look at me and there's a lot of people. They have this first judge, like look at someone like, Well, I don't know his story, but you know, he's doing this or that and always all about ego and stuff like that. I'm not, really. But I know what I want and I wanna be, you know, full time entrepreneur. And for me, my goal is to have a property where I can pee off my front porch and not see anybody right, Like that's That's the goal for me. So that's what keeps me driving is like, Someday I'll have that I interviewed some of the other day. A pretty famous gold medal winner out of from Canada, anyway, in his front patio is, Ah, lake and mountains in the background, so I'm pretty sure he could. He could meet. That goal would be pretty good. Ross River, the audience snowboarder. I got you mentioned your story you mentioned understanding you. What is the adversity that you have faced in your life that you know, it kind of brings you down? Maybe sometimes, but it also motivate you. But you can also use that to encourage others in the adversity that they face in their work. You know, I think as a young kid, once my parents got divorced, I saw a lot of, you know, abandonment issues. Um, you know, my mom decided to move us to Montana with her boyfriend to Stevensville, Montana. Population 1200 people. They rented a house that had three bedrooms and there was one for her and her boyfriend. One for my little brother was a few months old and one for my sister. And they said, Eric, you get to live out in the garage and Montana gets pretty cold during the winter. So I had a fireplace on my side of the garage. But then at the foot of my bed was a plastic sheet that separated my room, uh, to the truck that pulled in. So it was pretty cold. So, you know, abandonment issues of that and, you know, watching him physically abusive, you know, relationship with my mom and her boyfriend, and then having to fight him when I was 13 years old and bust his face open with, you know, cast iron pan...

...and things like that. And I think addictions and things like that. I've had a battle, but, you know, rejection, abandonment, abuse like all of that. Like, that's all the stuff that, like, I look back on him like, yeah, had to go through that. But I'm stronger because of it. How do you use your story To encourage other people where, you know, some people are fighting the memories, you know, coming back up and little instances that could still spark it. And you mentioned addiction and stuff, and I know that as well. And there's sometimes temptations that they don't ever always go away, no matter what they are. Maybe for some people, I don't know all people, but I know for myself you could see something smells something, experience something and like where did that come from? It reminds me of a guy when I used to drive a limousine and he worked with me, and he's like, Do you know what? Do you know what I did? I haven't smoked cigarettes in 20 years. For an example, I have nothing against smoking cigarettes for anyone listening, but just the idea of temptation. He quit for 20 years. He said, You know what? This morning I woke up and I was all in a panic because when he was smoked, used to leave his cigarettes, how people did back in the eighties, I guess I don't know it. Leave a pack of smokes. Writing is from maybe people still do it now. And he said I was in a panic. Look, I couldn't find my smokes because I haven't had a cigarette in 20 years. But that temptation came to him again. So how do you encourage people in whatever it is they're facing, whether stories like yourself or similar stories to encourage them in their work? So I'll say this. I didn't share my story to us 39 years old, so I'm 41 now. I just held onto it, never did anything. And once I decided to release that story, it was a huge weight off my shoulders. And then I realized that well, I guess to to get away from all the addictions and things like that are avoid those temptations is you have to hang around with the right tribe, right? So at my left talks about, if you're walking around 87 degrees, go find guys were walking around 120 degrees and hang with them because they're gonna automatically lift you up. And so you got to find the right people that can that can surround yourself with that can lift you up and be there and countable for you and help you through those temptation days Or you know those bad moments, right? Like we want to say we have a bad day, but we're probably just having about 15 minutes, right? And so, like, we want to find those people that can lift us up and surround us like that. We could just jump in there, circle at any point or text somebody to call somebody that we know that will respond back to us, right? And so it's about connecting and putting yourself in uncomfortable places like get uncomfortable to go meet new people. But then all of a sudden, like that's your tribe, like the more that you do that, the more comfortable it will be for me. I go to a networking networking event. It's called a fireside chat, and every single month out here that's all these brand new entrepreneurs, and I don't know anybody I know the one guy who hosted, That's it. And I go there and every single time I've gone I've met a new person and I just go sit in the front row and I meet new people. And so But by doing that, if you're struggling with addictions and stuff like that, step out of that comfort zone and go find somebody that you know that you can connect with. But I think the more people that you can surround yourself with that air doing what you wanna be doing, whether that's being sober, that they don't smoke. Maybe they're making a million bucks a month like go find those people and hang with them. Mhm. Absolutely. Eric, is there anything that we haven't touched upon that you would just like to mention? Whether it's through Eric Media, Eric Allen, media or your podcasts? Or just something that you have experienced in life that we haven't touched upon? No. I mean, we've pretty much touched on everything. Yeah, so I mean more than happy. I love connect with new people. So people can they connect with you. Yeah, Um, just through instagram is my main thing that I hang out with Is it That's my main platform. I guess Eric G. Allen eyes my, um, account on there, and then they can shoot me a d m. I love connect with people in there, and then Eric Allen media is my website. So they can book me for speaking gigs or yeah, you know, coaching or any of that stuff too. Eric, I have one final question for you, and that is why do you work? Uh huh. I work because one I want to stay in shape because it helps me mentally grow. And, um, But I also work because I want to provide for my family. And I work extremely hard to make sure that my wife does not have to work. She gets to stay home with the kids and she works way harder than me. Like she, like, takes care of everything in the house. But I wanna make sure that she could spend as much time with them as possible. And so what drives me to work why don't work is because I wanna be able to provide for my wife so that she does not have to work a full time job where she could just focus on being a mom and host and make our home our home. And that's my number one drive of y work. Eric Allen with Eric Allin Media Top rated M M a The Eric Allen Show Entrepreneur. I thank you. I appreciate the time that you've given me. And I appreciate the work that you dio Thank you so much for having honest such an...

...honor. This was a great show. Thank you for the great conversation. Thank you for listening to this episode of why we work with Brian V. Be sure to subscribe, Follow and share with others so they too can be encouraged in their work. E hope that you have yourself a productive be a joyful day in your work.

In-Stream Audio Search


Search across all episodes within this podcast

Episodes (123)