WhyWeWork BrianVee
WhyWeWork BrianVee

Episode 110 · 8 months ago

#110 Erik Allen - Erik Allen Media - BrianVee WhyWeWork


Erik Allen is an entrepreneur. Under the umbrella of Erik Allen Media, so far, Erik has two podcasts, Top Rated MMA and The Erik Allen Show, as well as being a speaker and coach.

Contact Info

Erik’s Profile

erikallenmedia.com/ (Company Website)




"Raised in a broken home, battled addictions, jailed at 18, bankrupt at 21 only to turn everything around. 16 years sober, beautiful wife, two kids, podcaster, speaker, & now helping up and coming MMA fighters & entrepreneurs get known and noticed online!

Ranked in the Top 5 Entrepreneurs of Idaho
(Best Of 2020 & 2021)

Top Rated MMA is all about Real Fighters! Real Stories! We donate 25% of our profits made through our affiliate products to Hire Heroes USA (HireHeroesUSA.org) who empowers U.S. military members, veterans and military spouses to succeed in the civilian workforce.

The Erik Allen Show is where I am talking with Entrepreneurs, World Changers, and Success Minded People!

Prior guests include:
- Ed Mylett
- Sean Whalen
- Ken Shamrock
- Hardcore Closer Ryan Stewman
- Eric Legrand
- Tim Storey
- Jim “The Rookie” Morris
- Zachary Babcock
- Brad Lea
- Bedros Keuilian
And many more!" (LinkedIn)

...welcome to why we work with your hostBrian V. As he speaks to people like you from all over the world as wetogether dive deeper into our motivations, struggles, joys, seeminglymissteps, hopes, warnings and advice, which will be an encouragement to usall to get up, get going on and keep on working. Working is tough, but working is good. Now here is yourhost to why we work. Brian V. I'm Brian V, and this is why we work today. Havethe great pleasure of speaking with Eric Allin. Eric is the founder and CEOof Eric Allen Media. He's an entrepreneur, and he's the host of twopodcasts, top rated Emma and The Eric Allen Show. Today I want to find outfrom Eric. Do we have any purpose? Is there anyhope for us at all? Or we just specks of dust flying around aimlessly with nohope and no purpose? Join me today in my conversation with Eric Alan. I'mBrian V, and this is why we work today. Have the great pleasure of speakingwith Eric Allen. Good day, sir. Man, Thank you so much for having me on.It's super honored to be here. Brian, thank you so much. Thank you for comingon, Eric. I really appreciate taking the time. I know a little bit aboutyour story and we'll get into that in a little bit. But what industry are youin now? And what is it that you're doing now? Whether it's full time orpart time So I do work full time job. I'm in the swag industry for my fulltime job. And then I hope What is this, the swag industry? Clothing? Yeah,Clothing cups, you know, backpack stuff like that. And I work for SAS platform.It's a small startup based out of Denver that essentially allows folkstoo, step away from the swag and send it to us. And then we take care ofsitting it out and put it up giveaways and stuff like that for theirrecipients and stuff like that. So, yeah, it's a fun little thing to Dio.I've been with him for just about a year now. It's a fun little start up,and and then, outside of that, I host the two podcast top rated May and theEric Allen show. I just changed the name. It wasn't the bearded bids showfor the first year and a half that I did it and just did a name change lastweek. So it's now the Eric Allen Show and, uh, combined have done about 300episodes between the two shows. Eric, let's go back and and I know a littlebit of your story and I hope people go find out and you might touch upon somethings here. But what would have been your very first job? Maybe as ateenager, maybe preteen. What was the first thing that made you a dollar? Atleast you attempted it. I was 10 years old. I had a lawn mowing business. Ihad about 10 clients between 11 when I was 10. And the next summer, when I was11, repeat customers. So that was my first step into the entrepreneurshipworld. So, yeah, I had my own lawn mowing business. I would walk withlawnmower, literally about a mile to my client and mow his yard. He was thefurthest one and then I hit up clients on the way back. So yeah, I did that.That was the first job that I had. That was under the table, right, firstpaying job like we're actually pay taxes. I was at McDonald's when I was15. Nice. It's funny. I've done, as I was telling you a little bit ago, ofhow many episodes, but most people are in these, you know, lawn mowing,shoveling snow of Europe, north, McDonald's, delivering papers, evensome lemonade stands. And I think it's just great to remind people that peopledo them did them. They're not just stories, their not just old cliches.And why don't you go most lawns or something, but something that we canteach our kids that thes air, some things that you could do and don't wait?You know other, depending on how people grow up on what their parents thinkabout, what is a proper line of do this? This and this Get a job to do some ofthese things that are good for you, and you could look back and find that therewere some character building times. Yeah, absolutely, Absolutely. Whatabout Why did you get it? Why did you start mowing lawns at 10? I was savingup for Nolan Ryan baseball cards. I am a Nolan Ryan fan by heart and alwayshave been since I was a kid. Actually, I got rid of all my baseball cards.Except for Nolan Ryan. I still hold them today, but when I was a kid, I wasjust like I wanted to go on, like, save up money and go by like the plaque thathad his card on it Or, you know, the fake autograph for, you know, baseball.And and so that was where my money went. I saved up money and I would go on,like down to the local baseball card shop. And I had switched, you know,trade some cards and try to get me the best stone right card. It could. Cardsare increasing. They're becoming a little bit more popular lately, I wishheld on to some of the cards that I have, and I was a kid. All the thingswe should have done. But we didn't. Yep,...

I'm in Korea now, and I want to go liketo these little yard sale places and to see if there's someone, just anyonethat has some baseball, basketball, whatever type of cars and just likeI'll buy that for a dollar. I think They're all right. What else did you doup until high school? Eric, Is there any other jobs that you did, or howlong did you keep McDonald's? Um, no, I was only at McDonald's for about a year.I've had a lot of jobs. I've never enjoyed working for somebody else onguy Say that where, like, I think, I've always just had this entrepreneurialspirit of me. So I've had to have the I've had to have the right culture forthe business to keep me their long term. And I always was jumping around fromjob to job. You know, I I did bussing it out back. And I did, um, bellboy, Ihave a question right out back we have out back here. And I think it'sprobably the only time I have experienced it was in Korea. So not.And I don't know if I had in Canada, but do you guys get what? What? Whatdid you do in outback bussing on Lee? Yeah, All I did was busting eso. I justbust everything. You know what the wait staff thinks of people and I think Iget this right. Always asking for bread uh I don't think it's too bad, ebecause I I even saw Jeff Gap. Jim Gaffigan joke about this the other dayand it's funny. People like I just I just want the bread. Just Can I getsome more? Can you cancel my main dish, please? Just And for some free bread?What else do you have for free, eh? So what? Like, I really think this is athing, because we get there, like, man, this bread is good. Like as if we don'thave bread at home. Yeah, Yeah, It's like I mean, the Mexican restaurant,right? Like, bring on the chips and salsa. I never would sit down and eatthat many chips and salsa at home, but if I'm out of the restaurant, man, I'mgonna chow eso. Same sort of thing. Yeah. I mean, I think the weight stepsprobably just like Oh, whatever, because I mean, at least when I wasthere, they just had that bread just cooked up, ready to grab, you know,whatever they needed, it's alright. Table five wants more bread, right?Bidding on it or something. So, as you're having these different jobs,which are great experiences in and of themselves. What are you thinking? Foryour time in high school? I know there was some difficulty, but what were youthinking in terms of a career? Maybe something to get yourself. I spoke to aguy not long ago and he said we go through these stages in life,especially when we have problems in our younger life. Is one we want it we wantto escape to. We want to kind of prove something to the people that were leftbehind or that did us harm. And then three, we start to, you know, developour skills, and we start to strive, based on our own motivations, that aira little bit more clear than just trying to run away from or provesomething to other people. So as you're in high school, what do you may bethinking is a way out for you. So I never really was that good of a student.But there was one teacher, Mr Lee, my sophomore through senior year. I tookhis class three years in a row and each year was different. But he did a classcalled sports and entertainment marketing, and then I took the secondpart of that in the second year and then the last. My senior year was onentrepreneurship, and it was the only class I ever paid attention in. And so,going through that class, it really opened my eyes to like, man, I don'tneed to do this regular job like 9 to 5. Like I could go get in the musicbusiness so I could go get in the sports world and and things like thatand that was a big drug in high school. But that was the only class that I paidattention to. And so it kind of opened my eyes to like, I wanna move toSeattle. I grew up in Washington State. I grew up in Eastern Washington, and Iwanted to go to the other side of state to go to Seattle to get in the musicscene. I don't know how to play anything, but I was like, I want to goand do the business side. That was going to say, What can you play? Yeah,No, I just wanted to get in. You have no idea how to play stuff. And so whenI first heard the Seattle day The Art Institute of Seattle usedto have aprogram that was called business music. It was essentially just running thebusiness side of the music stuff, and I tried to apply, couldn't get itfinancially, couldn't afford it. And then I was working for a CD store upthere when they had the CD stores around there. It's called F Y E, andsomebody walked in that worked for a record label and said, You know, theywere putting up their new banners or posters up, and I was like jokinglysaying, Hey, how do you get your job? And he was like, Oh, you gotta internAnd then we have this office in downtown Seattle and so I looked intoit. And so I went to the local community college, and I found out youcould take an internship class. And so I went, and I paid $220 for internshipclass registered never went to a class, but I took my sheet. That said, Iregistered to Universal Records and went implied as an intern. I said, Look,I'm registered for student and they're like, Oh, cool, right? Very nice. Yeah,so then I got in. I got my foot in the door. I was six months no pay. I wasjust the mailroom dude. Azan intern, essentially the free labor, right. Andthen after six months, they hired beyond to track sales and set upbeating, greets and stuff like that. And so that was my in took about 2.5years after living and be able to do...

...that. But once I got in, I mean, I wasgoing to 2 to 3 concerts a week, even as an intern and then open tabs. And Imean, the year before that I was managing a band. So there's like, thistwo year span or probably went to about 175 concerts, lived this rock starlifestyle, you know? So that was my drive was like, I want to get in themusic business. I want to Do you know something that's not normal? I don'twanna be sitting behind a desk for the rest of my life. That's great. How do Iget your job? That's a great question, sir. Excuse me or ma'am, how do I getyour job? But I mean, you cut to the chase and you get to the point? Yep.Especially I'm registered. Look, Z, I never went to a single class, but Itook my receipt so that I paid for it. So you know what they mean. It remindsme there is a point where I was I don't wanna You know, someone looked this upand think that I was wrong, but I was homeless for a few days in downtownToronto, Canada. People don't know, and therewas a concert going on. There was just people. And there's lineups of people,and they're like, Yeah, we're gonna hire some security officials. I'm like,yeah. Like, are you from trying to you in the music? Oh, yeah. Yeah. Noproblem. Yeah. Yeah, but I was homeless. I had nowhere to go. I had maybe a bagon me, and it was only a few days, so it wasn't like what we think ofhomelessness. But, you know, it was only eating McDonald's and I became afrontline Security, um, which I'm not very big, which is funny in itself, butright at front stage for Cardinal official, which is a like a famousrapper in Canada. Like, look at this. I'm doing very well in life. And notonly that just the other day, and this is and I'm not saying this to boast me.I was homeless and I just found something just a get myself. They'rebased on your own circumstances. The other day I had I emailed someone abouta job and I was telling you about this I was interviewing, So I your graciousbecause I kind of pushed our interview because I was just hired from doinginterviews over the last day or so and I emailed someone and they said, Oh,yeah, you know, you could just check out our website and I checked out theirwebsite and they were having a job fair for their students, right for theirpeople that are in the program. But there was a live link. Okay, there is alink that when it starts, you just press on the link for their studentswho are in their program and press there, and then you can go to the jobfair. So I went and I went through this 20. It was two days, so I was gonna say24 hours, but for two days, they had ah lesson on all of what they're going tobe doing on how Thio you know, talk thio, the recruiters, the people in theschools. And then the next day, the links. You just click on thesedifferent rules, the different rooms, and you can get an interview with allof these. And this is being a teacher thes different school district's. SoI'm like clicking away. I got interviews, a job offer, I'm like, andthat goes back to you. How do I get your job right? And look, look, I'mregistered sometimes, and I don't think it's being stinking. You're just takingadvantage of the situation and trying to get your best foot forward and andlet the cards whatever it is, fall where they may. Yep, yeah, absolutely,absolutely. It's but getting a job right? How, however, you can get a job.Where did that lead for you? Um, I stayed with them for a year. Thiswas during the Napster days, so Napster killed the music industrials much. Afew people actually know that, but it actually shut down quite a few businessoffices that were involved with record labels. Our office went from 3200square feet to 1600 we lost half the staff, and I was the bottom of the tailand eso I got let go. But my boss was actually gracious enough. He was on myone year anniversary, actually. But he was, you know, at the time he's like,Man, we're so sorry. We gotta cut. We gotta let you go. He goes. But he gaveme $1000 bonus, like he knew that I was like, the surviving guy was working atStarbucks at night and then doing this in between, you know, and and s Oh,yeah, it was. It was a great company before I did that for about a year. Andthen after that, I just went to work for Starbucks. So as you're now in your twenties, Ican assume Are you Are you starting to think about your future for me? When Iwas in my twenties, I wasn't right. I think now, in my forties, I might bethinking about my future a little bit more. But for you in your twenties,what were you thinking generally about how you were going to survive? Was itStarbucks for life or you were trying to do something along the side. Thewhole time I was super lost. When I was 18, I got arrested for having a bomb.And then between 18 and 21 years old, I moved 21 times. So living on couches,living on second cousins, houses and just craziness, right? And then I gotto Seattle, and when I got late, let go...

...of from Universal Records. I really hadno idea what I wanted to do. I was depressed. I was working Starbucks atnight and I would go home to my ghetto apartment and I would go to VHHollywood Video and literally rent like on VHS movies and then go home and anddrink my six pack of beer. And that was my my nightly routine for Ah, fewmonths after got laid off and I really had no direction, but I'd always donesales, but I'm not really good with sales, but I'm good with networkingwith people, so I love like, fascinating people's stories and thingslike that. And so I was just gonna work at Starbucks while I'm kind of work myway up the chain and be the manager and a girl had come in one night and said,Hey, do you want to come check out this church event? And it's for college agedpeople and I didn't have any friends. I was impressed. Yeah, I'll go check itout, you know? And I got there and I actually ended up knowing all thesepeople that were there, and so it was kind of an interesting thing. It waslike it sparked this idea. Like maybe I don't like, don't need to not havefriends. Maybe I can actually have friends because I didn't have anyfriends at the time. And, um, about a month later, right before Easter wereout partying. And then I woke up on Easter morning. I just felt God say,Man, you're done. And I quit cold turkey, drugs, drinking cigarettes, allmy addictions right there and actually called that girl up. And I got hervoicemail and I said, Hey, I just want to Happy Easter. Maybe I'll see youback to the store. And about a year later, we're married. We'll be married16 years this year, varying. The very one that brought you to church is thevery one you married exactly. Yeah, that leads me to a question that I have.And I knew your part of your story, and I had an idea. So, you know, I wasmotivated by that, but yeah. Eric, do we have a purpose? Is there any hopefor us? Because you listen, Thio that you. But generally, people listen tomedia. What have you We don't have a purpose. I mean, the world says wedon't have a purpose. We're just specks of dust flying around aimlessly. Butthey're the same ones that air quick to be offended if you say something or,you know, and demand rights and all this. So I I get I feel like it's likea little pretzel. People kind of get themselves all convoluted in their ownbeliefs. And I'm like, but it doesn't matter. Why don't we just, you know,don't Don't anyone get me wrong here? Why don't we just kill each other oreat, drink and be merry for tomorrow? We die. Why does it really matter? Uh,if we are specks of dust flying around. So, Eric, is there any purpose for us?Do we have any hope? I think that everybody has a has apurpose in life. You know, I'm a big fan of Ed Millette and Tony Robbins andthey talk about life happens for us, not to us. So I don't look anythingthat have happened that has happened to me my past as like, a regretful thing.It's made me the person that I am and for me, we're never guaranteed tomorrow.So if I wake up in the morning and I could open my eyes, I'm awake. That's awin that I got out of the way right away. I'm like, Boom, I'm awake. Igotta win. And then I hopped out of bed. I make the bed. There's two wins in 10seconds. It sets the tone for the day. You mean your wife makes you make thebed? I make my side of the bed, she sleeps and I wake up at 4 a.m. Six daysa week. So I get up and I slide out of bed and then make my side of the bed.So you actually get in the bed knowing Don't mess it up too much, so I couldjust flop it back down quite easily. E I was only saying that because my dearwife makes me make the bed, so e I go back after she gets out and fixes it up.Okay, Okay, I got you know, I mean, I think everybody has a purpose, right?So, like, whether we we feel like it or not, One thing that I did to kind ofget rid of the negativity is I turned off the news like, six years ago. Like,I don't even know, like, really know what's going on in regards like, Yeah,we got a new president. But, like, I don't know what he's signing oranything like that. It doesn't bother me because I'm out in North Idaho andout here, we're kind of like what's co vid like. Honestly, there's one placethat requires a mask. 95% of us walk around, we don't have masks on, and thelevels of cases are very low. And so we're kind of in this interesting spotwhere I'm not paying attention. The news. I know what I need to do to makeprovide for my family. Like my purpose is toe, you know, break that chain ofabuse and addictions and divorce and stuff like that. Like I wanna leave abetter legacy for my kids and have them experience something way different thanwhat I had. And so all of us have this purpose, whether we believe it or not.Like maybe our purpose is just to make one person smile a day like that's mygoal is to make one person smile a day, whether that's through video like this,or if I'm out the store and they've got a name tag on its on there for a reason,man like, Hey, Jim or hey, Bob or whatever. Like if they've got a name onthere, I'm gonna call them by their name because it makes him smile. Theygot recognized. So like if we could go out and we could just make people smileonce a day, that's a that's a purpose. Like maybe you're lifting somebody ifyou don't know what their story is, maybe having a crappy day. But if youcall by their names like Whoa, I got he recognized me. He knows that I'm here. It's good to hear we have a purpose,and and there and there's hope for us, right? And you mentioned going tochurch as well. I think there's, Ah, hope for people in Christ right there.There's a purpose. There's, um Yeah,...

...we're not specks of dust floatingaround aimlessly without any, you know, higher being God in particular, rulingover sovereign and working providentially over all things. And inthat, if there's not, then let's eat and drink and be married fortomorrow. We die like there is absolutely no hope if we believed like many other people. So I wonder howI mean I live that way too, so I actually know how hopeless it is. So ifyou're trying to find your your joys at the bottom of bottle or you know thebottom of bahng or whatever it is and it's fun, you know, I say thatlifestyle is very fun, but it's so short term right asl long as the buzzor as long as the date or whatever, whatever it is switching into, you know,you're talking about your business that you're in where you guys are makingswag, but also into your podcasts and into your entrepreneurial sort of rolesin life. What is the process that you go through through the week or over acouple weeks period. I keep myself busy. Um, like I said, Iwake up at 4 a.m. Six days a week, and once I get upstairs to my office, mypersonal thing is I I turned on worship music and I spend time in prayer likeverbally out loud, just saying, Man, thank you for my wife. Thank you for mykids, you know, for health in this house and vehicles and my job and mypodcast and people that I'll interact with and really just spend time inprayer. And then I'll read a Bible or read the Bible and then, um, spent timein that. And then I'll turn on like either a motivational speaker onYouTube, or I'll turn on a podcast that I like, or I'll jump into the clubhouseapp and, you know, just be getting motivated. And that helps me throughoutmy day. And then while I'm doing that, I kind of do the time block in themorning because I have this limited time. Eso I spend maybe 15 minutes onemail responses that I need to do, and then I'll edit my shows for the week. Ido all that myself or I'll reach out to guests and try to line up. You know,for them to come on my show or me to be a guest on line that stuff up. And thenat 6 30 I go downstairs and I make my kids breakfast and I make them lunch.And then I have my breakfast and then I come up here and I start work at eighto'clock. And so that's my daily routine. Monday through Friday and then SaturdayI wake up at four AM as well, but it allows me to have about a 4.5 hourwindow where I can come up and just focus on my podcast and building on mywebsite and courses and and lining up like speaking gigs and opportunitiesand things like that before my kids wake up eight oclock and then I godownstairs and call it a day by getting up at four. Which is a tremendous challenge for me, givesyou lots of extra time, doesn't it? Absolutely. And that was the one thingthat I didn't want to take away from my family, so I know that if I get up atfour, I can have time where I'm not interrupting time with them. But Icould still focused on something that I love. And I had a hard time. I nevereven drink coffee. I woke up it for him until I worked at Starbucks. When I was,like, 22 years old, I was like, you know, what's coffee? And then they'relike, Oh, you're hired. But you have to be here at 4 a.m. And I was like, What?You know, like, that's how that's how I got, like, introduced, right? Yeah. Sonow I drink a lot of coffee, and but I still wake up it for him. I've beendoing it for about 10 years now. What time do you go to bed? I'm super exciting. So usually havepassed out by about 9. 30 at the latest. It feels good to go to bed early. Now,when you especially when you're young. You know you're getting older whengoing to bed. When we used to go out, right? Exactly. Yeah, because I'm 41right now. And you know, I'm still I feel like I'm young, but yeah, I knowthat age is catching up. I'm 41 still active, you know. So so you have thetop rated M. M. A podcast and the Eric Allen show as well as your full timejob. How did you begin that? Or either one of those So top rated May startedas an apparel company in 2012. My wife and I came up with, like, I've alwaysbeen into combat sports and things like that. And I was sitting at home. I waslike, Man, I wanna Maybe I should start a new apparel company. So I borrowedsome money from my brother in law, help us get going about, like, borrowed like$2500 or something like that and start to come up with a name. And my wifecame up with the name Top rated M M A. And this is like during the tap outdays when I was really big. Just where the tap out shirts and eso said, How dowe make ourselves different? And still to this day we are 100% American made MM a apparel company. I actually have my own heat press now, and I have my ownhat press, so I do everything myself now where before I was like outsourcingeverything and it costs me a lot of money. And I made a really, ah, lot ofbad business decisions, one making any money. And in 2015, I actually put iton Craigslist. I said, Who wants to buy this business? And I put up like Ididn't know if people would buy it. I just like it was like, Hey, here's thisbusiness. I interested in selling it. One guy called me and he was talkingabout buying it, and in that call, I said, No, I'm not going to sell it. Andso what I do is I hung up and I re branded and I spent the next 56 monthslike just trying to figure out like what I want to do with this business.So I had a rebranding. I have new...

...website and I said, I'm gonna fired upas the top of my podcast. And so my idea around it was like, I just want totalk to fighters like they're cool dudes. I wanna talk to him and I wantto find out why they want to step into cage. You get punched, and it's kind oflike entrepreneurs like, Why do we want to become entrepreneurs? Get punched inthe face? Because we get all the nose and rejections and all that stuff. It'ssort of things, you know, hopefully not physically getting punched, but, youknow, mentally we get punched in the face all the time is entrepreneurs. Andso, um, that's how the top remained. Podcast started 2017. I did almost 100shows, you know, in the walk in closet. Like I said. And humbly, it'sconsidered the number one. Mm, a podcast out here in the Northwest. I'mat now. And in 2018, I came across a guy namedEd my let online and just started binge watching all of this stuff. I was like,Holy crap, man, this guy has fired me up. So I, like, bought his book and,you know, started reading through it. And at the end of 2018, he issued achallenge to is about one million followers on Instagram at the time, andhe said, Hey, submit a one minute story to me of what you're passionate, whatyou drive like, Why do you want to be successful. So I submitted that, andabout two months later he announced me as the winner. So I am read My Lips,Max Out Challenge winner. And to my knowledge, he only did that challengeone time eso I want it and was able to get a phone call with him. It was a 20minute phone call, but we ended up talking about 30 minutes and his teamsthat I could record it. And so I actually recorded part of it andreleased part of that show are part of that conversation as Episode 12 of theBearded This show is what I launched my my other podcast as It's now the EricAllen Show. But yeah, so then, ever since then I had Sean Whelan on priorto that, and I had Vincent Rocca, who is an actor on my show prior to that,and then it just opened the door toe that just kulina Bradley and Tim Story.And you know, Jim, the rookie Morris. And you know, Dr Greg Reed was on lastweek, and so he has just been amazing. I like the idea of, especially fromyour you're kind of transferring the idea over from mm A into business ofgetting yourself punched in the face. And why would someone want? I mean,they people credit that quote to Taison, but I don't know if it was him who saidit. You know, every everyone can. Everyone's a fighter. Everyone has aplan until you get punched in the face right along those lines. And that worksin business and and in the ring as well. Did you happen to see? And you know,Joe Rogan? You know that there's the podcast King, I guess. Yeah, His mostrecent. Because we didn't have Spotify here. And when he switched over toSpotify, I couldn't watch his podcast in Korea. And so they just got Spotify.And so I the first episode I watched was just the other day with FrancisNana, Nana New Oh, yeah, yeah, yeah. Did you happen to check that out or youdidn't watch it? I don't know how many times he's ever told his story previousto that, but this is what I like about your podcast because you're getting thestories from thes m m A fighters. And his story is amazing, right? It's justhard core coming from Kim. It took him 14 months to get from Cameroon toFrance by going through the ocean, getting arrested, right, just beat up,going over barbed wire fences, starving, begging 14 months straight up, tryingto get somewhere. And he ended up in France. And then he finally, after afew weeks, got into the M m A. And just how check that episode out. But it'sthe heart of what you're saying of. That's what I like about Joe Rogan isbecause he has an eye and it kinda upset me for a while. Not really upsetis getting comedians on their like What do you get so many comedians on there?But I'm starting to get gain deep appreciation for fighters and comediansbecause there's so much toe one to their story that you don't understand,but the the dedication and Dr Teoh to be perfect, you know, to be the best.They can be at the top of the game, and it's so hard and you don't see that yousee a queen. Oh, you're not funny or your fighter gets punched in the facelike, Oh, come on, you're a bum. Like a top rated athlete or something. Oh, youmissed the ball and we're just watching from our sofa or something. But thework and dedication that goes into that is surely inspiring. Yeah, absolutely,Absolutely. Yes. So that's what I do is I mean, I like to hear the stories,Mike, one question that I asked on both my shows. The very first question is,you know, where did you grow up? What was child would like for you and a lotof them came from crazy backgrounds, and some of them didn't. And but for me,I like to understand why, like, how did they get through that mindset offailures and things like that? And, you know, entrepreneurs. They're just likeanybody else. They just was able to sustain, like, go through that damage,go through those failures and continue to fight on where they didn't give up,right? They just kept going and, you know, so that's that's for me. Like Ido work to podcast and I still have the full time job. But my end goal is towalk away from the full time job and earn enough money through podcastingand public speaking and things like that that Aiken, you know, support myfamily and walk away from the full time job in trying to balance this out witha full time job, couple podcasts and...

...other ideas that you have What what aresome difficulties that you face? But on the other side of that, what is somesatisfaction you get that keeps you going with it? I mean, it's definitely tiringsometimes sometimes. I mean, I've released to show every single weeksince January 1st of 2019. And, um alright, Guess I since all the 2020.And I think I got really consistent with my beard a bit show in early, 2019.But every week for top rated from 2019, so two shows week, I'm releasing. Iedit myself and then s So that's what I'm doing is you know, I do that. Andso yeah, it's tiring. And some days on my comment I gotta edit another show.Are that shows 40 minutes long, man, that's gonna take me forever to edit.But then I release it, and I'm like, Okay, this is what I'm supposed to bedoing, like because I don't watch my shows until I go to edit them like I'llrecord them. And then I'm like, as I'm like, I'm paying attention when I mustdo, you know, my guests. But then when I get into, like, actually it it,that's where it really sinks. And I'm like, Oh, I miss that work. Yeah,that's all right. And so it's so refreshing for me to go. Yeah, that wasa great conversation. I got to meet that guy. Oh, wait. It was in theconversation and the and the funny thing is, then you get your watching it.Oh, I miss that that avenue to go down that path, right? And that's whatlearning about listening right? And just and one letting the guest speak.And I know I'm explaining some things here, and I don't usually do it thatmuch, but I think it's it gives us an idea of bouncing board or soundboard,and but that's what you get editing and you get in there like, Oh, I shouldhave asked that follow up question. You should have asked this. You should havedone this. So that is the difficulty that you have. What about thesatisfaction that you have? I think it's the deepened relationshipsthat I get with my guests. So what I typically do with my guests is, um, one,especially these guys, like at my letting bedrooms, coin and all theseJim the Rookie Morris's. Every three or four months, I send them a video and Idon't ask for anything. I just say, Hey, I'm checking in. I hope that you'redoing awesome. I hope you have a great Christmas and praying blessings overyou and your family, your business for 2021. And if there's anything that Icould do for you, let me know on. Then you get guys like Frederick Coin, whoreally sends me a voice mail back, says, Man, Thank you so much for somethingthat's so awesome that you did that. Like, if there's anything that I coulddo for you, you let me know and I'm like, Whoa, he's saying now, Aiken, nowI could reach out to him if I need something right. And so, um, you know,it's for me. It's about taking care of customers. I watched this video of Brad,Excuse me, Bedrooms Achillion and Craig Valentine talking about networking howtoe network correctly and be successful with that. And when Betters Cleanwanted to understand and get to know Andy for Cilla more, he kind of like,mingled around with him, but he never really connect with him. He reached outto his assistant and, uh, assistant said, Hey, what size shoe does he wear?And so Bedrooms Cohen wears Chuck Taylors that air high tops with blacklaces, and he said he sent a pair to Andy Fossella. He said, Hey, man,here's a pair. I like these. I wear them all the time So if you look atInstagram, he's always got the shoes on. So when I had builders on my show, Ireached out to his assistant. I said, Hey, what's I shoot his betters whereit's like size 14 or something like that. And so what I did is Iimmediately went to Converse and I ordered a pair. Chuck Taylor high topswith black places and I hand up sent to my house. And then I autographed thetongue of the shoes and I wrote a note to bedrooms. And I said, Hey, man,thank you so much for taking time out of your day toe. Join me on my showyou're a world changer. By the way, you have the only pair in the world ofChuck Taylors autographed by myself. Hopefully, we can talk again soon. AndI mailed that to him, and then his team, like, reached back. I'm like, how didyou know that's the shoes that he's wearing his like? Because I was payingattention. Like he literally said this, you know? So now I've got this end withhim and s Oh, yeah, it was just that if people pay attention, um, then you canreally you know, for me, it's all about in the follow up. How did you youmentioned skills earlier? And what are some of the skills that you've had todevelop? As you got better at your podcast, you start reaching out andlearning these sort of strategies so that you could be successful. Yeah, I'mstill learning on a daily basis. I feel like, you know, is Aziz much as greatit is is that I've had these awesome names on my show. Like I'm stilllearning how toe perfect the technique. And, you know, I'm still using anchor,which is free. Like I just use the free app right now because I don't have abudget that's generating enough money for me to go. Yeah, I wanna put intoLipson. Right. So, um, I used the free method, and so you know it, Z, um,really working on my skill set of that, Like how to promote it, Like my websiteor my show goes out toe. You know, all kind of audio formats, the videoformats and all that stuff. And I'm perfecting the audio are the editingversion of that. So much like every day is learning how to communicate better.Um, you know, I'm following a lot of people on instagram that you know, Hey,if you do this and it will help your show get, you know, help boost in viewsand stuff like that. And so my show actually got ranked at 1. 33 on theApple podcast chart in the month of January and for entrepreneurship. Andso that was a huge success for my show. And I was like, Man, Okay, I took thesetechniques that Zachary Babcock was...

...doing, and I'm like, Dude, I'm gonnacopy exactly what this guy's doing. So I did that. And sure enough, I gotranked that guys, I stood. Yeah, there's there's lots of methods that wecan follow And there's lots of advice out there that is sound and free towrite very helpful advice that could help us in whatever industry we'redoing, whatever way that we can, perfect what it is that we're doing. Doyou, Eric have any advice for people thinking of yourself as a lawn mowingboy, Right? Or at McDonald's? You're kind of first couple of jobs orswitching careers as you get older, switching into different things. Do youhave any advice for people who are getting in tow work, whether it's theirfirst job or another job? Over the years, I've learned that ifyou're a good employee, you could be an excellent entrepreneur, and I would saywhatever job that you go for, put it all put, put it all in because they'rethey're putting everything in you to come and work for them. And if you'reentrepreneur just mowing yards, then put everything that you can just to mowthat yard, like make sure that it looks awesome, like I didn't do that as much.And my my growing up I would get these jobs and I wouldn't like him and Iwould just quit. I wouldn't if it got tough. I'm like I'm done. I'm done. Iwant to do this right. You know, like I mean, I've done everything from sellingcars to being a bellman, to work in a blockbuster to selling suits. I was amaid at hotel for one day and I got fired because I couldn't make the bedright. You know, like just like everything that I could to try to makemoney growing up. I was just like, What? Is that my skill Sex I didn't know. Andthen I think over the last probably five years or so since really thinkingabout doing a podcast was I was like, I love talking to people, you know? AndI've always done sales. So I've been in customer success and and sales andstuff like that throughout my career, in some shape, way or form, you know.And so I think I feel like that. That's always with my skill. But I would say,like for new people looking for jobs like find something that you'repassionate about, and it's not always about the money like, Yeah, money isgreat. But I could go somewhere and get paid more money than I make now my fulltime job. But are they gonna allow me to do this or have fun with my familyAnd like, be the culture that I want? That's what really is important. And Ididn't look at it like that before. Before I was like, Oh, give me themoney. If someone else paid me $2 more an hour, I was like, peace out, youknow, and s o I think if you're looking at a job, just find something you'repassionate about, and if it's happy, if it makes you happy, then you'll work up.The money will come, right? The air, I say housekeeper. I was a housekeeperas well when you, uh, learning how to make beds. But you needed thatexperience for your wife the other side of the bed. And you're using it, right?Even though one day you learn that one skill that was necessary to get youthrough your marriage. Is there a character trait that you've seen kindof bubble up even as you've interviewed, people are in business entrepreneurs,but also in M m A. Fighters where there's just something about them,something about, um, the fighting scene that you see that there's a charactertrait that they all have that is admirable. They realized that there never thesmartest person in the room, like they know that they can always learn mawr.And it doesn't matter that the difficulties that they've gone throughthen they realize that if they have something in their mind that they'repassionate about, like that's what will be the success for them. You know, it'snot always about the money or anything like that have a characteristic wise,like people who are tough mentally. If you're mentally tough, I think that'swhat gets you through life. And if you could be mentally tough in anything,whether that's being a newspaper guy, which I did as well, like, you know,like do that well and then it will move on to bigger and better things. But Ithink if you have that that mental tough game, they're all you know,you're able to get through those failures and not just quit, right, Soit's that no quit attitude. I've seen that from the majority of people thathave been on my shows. From my understanding, you are not a fighteryourself in particular. You found yourself in a couple of bouts, but notin fighting. So where do you place exercise in your life? Um, but alsoeducation for the listeners of whether it's formal or informal education, I think, um, college could be for theright person. Um, I went to college for a year, Didn't really like it. And forme, I I ended up quitting. And that may or may not have been a struggle, or,you know, that I know it was a struggle for some jobs because they're like, Oh,you don't have a great degree. I didn't really care about that. I was like,Okay, I'll go find someone else that will hire me. Um, but, you know, foreducation wise, I think school could be good. Also, think for exercise wise forme. When I turned before I turned 40 I said I wanted to get rid of the dadbought by the time I turned 40. So that the year of 2019, early on the year Isaid, I'm gonna get rid of this dad bod and work out every day. And then guesswhat? My 40th birthday came and I still look the same. Then work out and thenso early in 2020 I said, that's it. I'm gonna be the most ripped 41 year oldthat I know. And so in March, I actually started doing 45 minutes ofcardio every day, so I started doing I'm like, I'm gonna do this for 90 daysstraight, and I'm gonna cut out all the...

...crap and I'm gonna eat right, and I'mgonna do this for 90 days straight. Didn't have a goal weight in mind? Well,sort of. I guess I was at 1. 99 was my height, and I was like, I want to geton the 1 75. And so what I did was I started working out six days. I wentand I missed a day and I was like, Dang it, I cannot believe I already missed aday. I'm not even a weekend of this thing. So I started back up. I likeThat's it. I'm gonna do it. And I went 90 days straight of cardio 45 minutes aday, and I watch what I was eating. And I lost £30. And then I continued thatstreak into, like, mixing weight lifting and exercise up to, like, 165days. So I'm still down about £15 from what I was and, you know, feeling greatfor sure. It's a struggle, isn't it? I mean, I like McDonalds. You might nothave liked working there, but I surely like eating it. Yeah, last night thereis Oh, yeah, I had some chocolate yesterday. It was so delicious. Andsome chips, my dear wife and my two kids were gone out. I'm like, what's inthe kitchen for me, but then yeah, OK, I better go exercise today. That's whatyou mentioned. A goal of wanting to get out of your full time job and make thisfull time. What is your overarching goal for top rated M Emma and your EricAllen show? Yeah. I mean, I'm always I think I'll always have a podcast someway, shape and form. But I think for me like I now this just this month, I'vehad to speaking gigs. It was my first two speaking gigs, Public speaking gigs.My first paid speaking gig was last week. And then yesterday I spoke for ahuge event out here in Idaho called Rise X, and it spoke on mindset. And soI think I definitely want to go down that path of being, ah, speaker andmotivational speaker, telling my story and working on mindset and things likethat, but also coaching people, which I've never really done before. But Iknow that there's a lot of people come to me and asking questions about how doI get started on podcasting or how do I have this right mindset and things likethat. So we're actually in the, uh, process right now of launching somecourses on my website. Soon they will walk people through on how to launchtheir podcast in seven days. And if they want to continue to work with me,they can have a coaching, you know, session with me and things like that.So we're gonna be launching that soon, so really taking my business to fulltime coaching speaking. I also do like video promo, those for brands and stufflike that. And then I do like audio. Narrator for books and stuff like that.So that brings you into the Eric Allen media aspect of it. So that's gonna bethe overarching umbrella. Is there anything about you or Eric Allen mediathat people may not understand? But by understanding this, they can have abetter appreciation for the work you're bringing to the table. I think thatthey can. They may not know that. You know, I might look scary sometimes withthe beard. My wife thinks it's funny or might look homeless sometimes. Butguess what? I'm still a hard worker, and I still make things happen. And so,you know, actually, a lot of the brands that work with me or beard productcompanies. They send me their products and I do videos form. And then they goand put it on Amazon and apparently my wife like, dude, your Amazon famous,though you know, apparently there's a few pictures of me out on Amazonsomewhere. But, you know, that's like what that's what I like is being allthat connect with those guys. And I think people maybe they look at me andlike, Well, he's not probably not professional, and maybe they don't knowmy story rights like so lots of people look at me and there's a lot of people.They have this first judge, like look at someone like, Well, I don't know hisstory, but you know, he's doing this or that and always all about ego and stufflike that. I'm not, really. But I know what I want and I wanna be, you know,full time entrepreneur. And for me, my goal is to have a property where I canpee off my front porch and not see anybody right, Like that's That's thegoal for me. So that's what keeps me driving is like, Someday I'll have thatI interviewed some of the other day. A pretty famous gold medal winner out offrom Canada, anyway, in his front patio is, Ah, lake and mountains in thebackground, so I'm pretty sure he could. He could meet. That goal would bepretty good. Ross River, the audience snowboarder. I got you mentioned your story you mentionedunderstanding you. What is the adversity that you have faced in yourlife that you know, it kind of brings you down? Maybe sometimes, but it alsomotivate you. But you can also use that to encourage others in the adversitythat they face in their work. You know, I think as a young kid, once my parentsgot divorced, I saw a lot of, you know, abandonment issues. Um, you know, mymom decided to move us to Montana with her boyfriend to Stevensville, Montana.Population 1200 people. They rented a house that had three bedrooms and therewas one for her and her boyfriend. One for my little brother was a few monthsold and one for my sister. And they said, Eric, you get to live out in thegarage and Montana gets pretty cold during the winter. So I had a fireplaceon my side of the garage. But then at the foot of my bed was a plastic sheetthat separated my room, uh, to the truck that pulled in. So it was prettycold. So, you know, abandonment issues of that and, you know, watching himphysically abusive, you know, relationship with my mom and herboyfriend, and then having to fight him when I was 13 years old and bust hisface open with, you know, cast iron pan...

...and things like that. And I thinkaddictions and things like that. I've had a battle, but, you know, rejection,abandonment, abuse like all of that. Like, that's all the stuff that, like,I look back on him like, yeah, had to go through that. But I'm strongerbecause of it. How do you use your story To encourageother people where, you know, some people are fighting the memories, youknow, coming back up and little instances that could still spark it.And you mentioned addiction and stuff, and I know that as well. And there'ssometimes temptations that they don't ever always go away, no matter whatthey are. Maybe for some people, I don't know all people, but I know formyself you could see something smells something, experience something andlike where did that come from? It reminds me of a guy when I used todrive a limousine and he worked with me, and he's like, Do you know what? Do youknow what I did? I haven't smoked cigarettes in 20 years. For an example,I have nothing against smoking cigarettes for anyone listening, butjust the idea of temptation. He quit for 20 years. He said, You know what?This morning I woke up and I was all in a panic because when he was smoked,used to leave his cigarettes, how people did back in the eighties, Iguess I don't know it. Leave a pack of smokes. Writing is from maybe peoplestill do it now. And he said I was in a panic. Look, I couldn't find my smokesbecause I haven't had a cigarette in 20 years. But that temptation came to himagain. So how do you encourage people in whatever it is they're facing,whether stories like yourself or similar stories to encourage them intheir work? So I'll say this. I didn't share mystory to us 39 years old, so I'm 41 now. I just held onto it, never did anything.And once I decided to release that story, it was a huge weight off myshoulders. And then I realized that well, I guess to to get away from allthe addictions and things like that are avoid those temptations is you have tohang around with the right tribe, right? So at my left talks about, if you'rewalking around 87 degrees, go find guys were walking around 120 degrees andhang with them because they're gonna automatically lift you up. And so yougot to find the right people that can that can surround yourself with thatcan lift you up and be there and countable for you and help you throughthose temptation days Or you know those bad moments, right? Like we want to saywe have a bad day, but we're probably just having about 15 minutes, right?And so, like, we want to find those people that can lift us up and surroundus like that. We could just jump in there, circle at any point or textsomebody to call somebody that we know that will respond back to us, right?And so it's about connecting and putting yourself in uncomfortableplaces like get uncomfortable to go meet new people. But then all of asudden, like that's your tribe, like the more that you do that, the morecomfortable it will be for me. I go to a networking networking event. It'scalled a fireside chat, and every single month out here that's all thesebrand new entrepreneurs, and I don't know anybody I know the one guy whohosted, That's it. And I go there and every single time I've gone I've met anew person and I just go sit in the front row and I meet new people. And soBut by doing that, if you're struggling with addictions and stuff like that,step out of that comfort zone and go find somebody that you know that youcan connect with. But I think the more people that you can surround yourselfwith that air doing what you wanna be doing, whether that's being sober, thatthey don't smoke. Maybe they're making a million bucks a month like go findthose people and hang with them. Mhm. Absolutely. Eric, is there anythingthat we haven't touched upon that you would just like to mention? Whetherit's through Eric Media, Eric Allen, media or your podcasts? Or justsomething that you have experienced in life that we haven't touched upon? No.I mean, we've pretty much touched on everything. Yeah, so I mean more thanhappy. I love connect with new people. So people can they connect with you.Yeah, Um, just through instagram is my main thing that I hang out with Is itThat's my main platform. I guess Eric G. Allen eyes my, um, account on there,and then they can shoot me a d m. I love connect with people in there, andthen Eric Allen media is my website. So they can book me for speaking gigs oryeah, you know, coaching or any of that stuff too. Eric, I have one final question for you,and that is why do you work? Uh huh. I work because one I want to stay inshape because it helps me mentally grow. And, um, But I also work because I wantto provide for my family. And I work extremely hard to make sure that mywife does not have to work. She gets to stay home with the kids and she worksway harder than me. Like she, like, takes care of everything in the house.But I wanna make sure that she could spend as much time with them aspossible. And so what drives me to work why don't work is because I wanna beable to provide for my wife so that she does not have to work a full time jobwhere she could just focus on being a mom and host and make our home our home.And that's my number one drive of y work. Eric Allen with Eric Allin Media Toprated M M a The Eric Allen Show Entrepreneur. I thank you. I appreciatethe time that you've given me. And I appreciate the work that you dio Thankyou so much for having honest such an...

...honor. This was a great show. Thank youfor the great conversation. Thank you for listening to this episode of why wework with Brian V. Be sure to subscribe, Follow and share with others so theytoo can be encouraged in their work. E hope that you have yourself aproductive be a joyful day in your work.

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